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Yahoo
3 hours ago
- Yahoo
Accenture Strengthens Social and Influencer Marketing Capabilities with Acquisition of Superdigital
NEW YORK, August 19, 2025--(BUSINESS WIRE)--Accenture (NYSE: ACN) has acquired Superdigital, a U.S.-based social and influencer agency. Superdigital will join Accenture Song to bolster existing client offerings in end-to-end social marketing from audience and community strategy to content, commerce and measurement. Founded in 2013, Superdigital is an award-winning agency known for its highly effective social strategies, community building and content production, particularly across short-form video and platform-native creative. Superdigital's team of over 40 employees is comprised of creators, strategists and skilled managers who are experts in social fluency, specializing in rapid ideation and agile creative production, all while staying attuned to cultural trends. This acquisition will further enhance Accenture Song's customer offerings for clients seeking growth and greater relevance. Social media continues to grow as one of the most important channels for chief marketing officers at the intersection of brand building, customer relevance and engagement through communities and performance. Sean Lackey, Accenture Song's Marketing practice lead for the Americas said: "Marketing as we know it is evolving at an explosive pace, reshaped by AI and redefined by rising consumer expectations. For many of our clients, social media is where their audiences see them first. Leading with social is essential to building connections, experiences and driving demand. Superdigital brings added strength in areas where our clients are seeking an advantage—at the intersection of creativity, data, and technology—and complements our vision for marketing reinvention." Superdigital specializes in crafting unique brand narratives, partnering with influencers, designing tailored marketing campaigns, managing social media, optimizing strategies with data analytics, and producing social-native content. Superdigital works with big name brand clients across technology, consumer goods and services, gaming and entertainment sectors. "For over a decade, Superdigital has been on a mission to reinvent how brands show up in the world, rejecting cookie-cutter marketing in favor of bold, original thinking," said Biz Hennigan, general manager of Superdigital. "Joining Song marks an exciting new chapter for Superdigital, where our trailblazing spirit and unconventional approach will be supercharged by world-class technology and creativity at scale." Accenture Song helps brands achieve growth by unlocking personalized, tech-enabled engagement across social, CRM, and digital marketing, acting as performance storytellers by unifying creativity, data, and media to generate demand and preference across the customer journey. Superdigital is the latest acquisition to join Accenture Song to support a global strategy to help clients grow, innovate and sustain relevance, including Unlimited, Work & Co and SOKO. The financial terms of the transaction were not disclosed. Forward Looking StatementsExcept for the historical information and discussions contained herein, statements in this news release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "may," "will," "should," "likely," "anticipates," "aspires," "expects," "intends," "plans," "projects," "believes," "estimates," "positioned," "outlook," "goal," "target" and similar expressions are used to identify these forward-looking statements. These statements are not guarantees of future performance nor promises that goals or targets will be met, and involve a number of risks, uncertainties and other factors that are difficult to predict and could cause actual results to differ materially from those expressed or implied. These risks include, without limitation, that the partnership might not achieve its anticipated benefits and risks and uncertainties related to the development and use of AI could harm our business, damage our reputation or give rise to legal or regulatory action, as well as the risks, uncertainties and other factors discussed under the "Risk Factors" heading in Accenture plc's most recent Annual Report on Form 10-K and other documents filed with or furnished to the Securities and Exchange Commission. Statements in this news release speak only as of the date they were made, and Accenture undertakes no duty to update any forward-looking statements made in this news release or to conform such statements to actual results or changes in Accenture's expectations. About AccentureAccenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, commerce transformation content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. View source version on Contacts Helen KimAccenture Song+1 310 563 Rosie Milton-SchönemannAccenture Song+44 77 6928
Yahoo
9 hours ago
- Yahoo
Accenture acquires The Highlands Consulting Group
Accenture has acquired The Highlands Consulting Group, a management consulting firm with expertise in healthcare, transportation, social services, and environmental solutions. Details regarding the financial aspects of the acquisition have not been made public. This acquisition is expected to bolster Accenture's capabilities, particularly within California. Founded in 2002 and based in Sacramento, California, Highlands Consulting has a team experienced in strategic business and digital planning, as well as organisational and process change, and IT planning and analysis. Its expertise in sectors such as health and human services, transportation, and organisational change management is said to enhance Accenture's ability to support clients' long-term growth objectives. Highlands Consulting president Mike Cappelluti said: 'This deal is a natural fit for both organisations. We are joining forces to deliver even more value to our clients. 'Accenture's scale and resources will enable us to expand our services and capabilities, while our local expertise and long-standing client relationships will provide a solid foundation for Accenture's growth in the State of California.' Accenture stated that this acquisition supports its strategic objectives to improve service offerings in key sectors. Accenture global health and public services industry practices chair Ryan Oakes said: 'Highlands Consulting's strong relationships and credentials with state agencies will help us better serve our clients and unlock new opportunities for reinvention that drives growth and innovation. 'We are confident that this acquisition will deliver greater outcomes for our clients in the State of California and beyond.' Recently, Accenture announced its acquisition of CyberCX, a privately-owned cybersecurity services provider operating in Australia, New Zealand, and beyond. Established in Melbourne in 2019, CyberCX is one of the key cybersecurity firms in the Asia Pacific, employing approximately 1,400 professionals. "Accenture acquires The Highlands Consulting Group" was originally created and published by Verdict, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Yahoo
13 hours ago
- Yahoo
Accenture (ACN) To Acquire an Australian Cybersecurity Firm, CyberCX
Accenture plc (NYSE:ACN) is one of the Most Profitable Large Cap Stocks to Buy According to Analysts. On August 15, Reuters reported that Accenture plc (NYSE:ACN) will buy CyberCX, an Australian cybersecurity firm. The Australian Financial Review valued the deal at over A$1 billion. This move comes after a series of major cyberattacks in Australia. Optus faced a huge data breach affecting 10 million users in 2022. Moreover, Medibank and Qantas also suffered attacks, exposing the customer information of millions of their users. CyberCX was created in 2019 after merging 12 smaller companies and has around 1400 employees in Australia, New Zealand, London, and New York. A team of data experts gathered around a computer monitor analyzing customer data. Accenture plc (NYSE:ACN) is a services company that helps businesses with strategy, consulting, technology, and operations. While we acknowledge the potential of ACN as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now. Disclosure: None. This article is originally published at Insider Monkey.
