NewU launches brick-and-mortar beauty outlets in Jodhpur, Rourkela
Dabur India Limited's beauty retail chain NewU has expanded its offline footprint with two new store openings in Rourkela, Odisha and Jodhpur, Rajasthan. The Rourkela outlet opened on 6 June, followed by the Jodhpur store on 8 June 2025, as part of the brand's ongoing strategy to increase access to beauty and personal care across India.
'At NewU, our vision is to bring beauty closer to every customer," said NewU's chief operating officer Manish Vikram Asthana, Indian Retailer Bureau reported. "These new store launches are another strong step in our mission to reach every neighborhood and pin code in the country."
Designed to be one-stop destinations for beauty enthusiasts, both stores offer a curated range of skincare essentials, trending makeup, fragrances, and personal care goods. Each outlet features modern visual merchandising and interactive experiences aimed at enhancing in-store discovery and customer engagement.
To celebrate the openings, NewU is offering exclusive promotions, free gifts, and immersive in-store experiences. Shoppers can explore a mix of Indian and international brands, receive personalised product recommendations, and take part in engaging launch activations. The new stores align with NewU's larger retail expansion plans, which prioritise entry into untapped markets while building on its omni-channel customer experience and growing national presence.
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