43 Cheap Versions Of Products For Thirtysomethings

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A tinted lip balm that's eerily close to the same magic as "Black Honey," TikTok's beloved $25 ~universal shade~ from Clinique, that it will genuinely startle you — especially when you see the price. This is a perfect, non-sticky "go-to" lippie that's just a step above the "no makeup makeup" look, giving the perfect subtly polished effect.
An affordable, Lululemon-esque longline sports bra so comfy, supportive, and versatile that reviewers love it both for outdoor workouts, gym use, *and* errand running — especially since it's a heck of a lot cheaper than the usual $68 version. This is designed to be supportive without being too compressive, with lightweight fabric that keeps you breezy in the heat.
Gold Bond's firming neck and chest cream your skin will be SO happy to soak up — this is formulated with aloe, salicylic acid, and jojoba oil to help hydrate, tighten, and gently exfoliate your skin so effectively that you should be able to see early results in two weeks. Reviewers especially love how affordable this is compared to creams that often cost three times this $12 price tag (or more)!
A TikTok-beloved "Soft" perfume rollerball that honestly has no right smelling so delectable and layering so well considering it's only five cash dollars. Reviewers are obsessed with the scent's warm sweetness with a hint of citrusy zest, comparing it to waffle cones, lemon pound cake, and warm vanilla scones ... and this $65 bottle of Pink Sugar 👀.
A bottle of Elizavecca hair treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding (*without* the $30 Olaplex price tag). All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.
Catrice "Instant Awake" Under Eye Brightener, which will be your holy grail for concealing and brightening dark circles under your eyes when your summer schedule is throwing you for a loop. This lightweight, color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference — one that a lot of reviewers compare to the $33 Becca version.
Juno & Co.'s Clean 10 Cleansing Balm, a game-changing makeup remover made with a blend of pearl barley and vitamin E that reviewers adore for getting that ✨ CLEAN clean✨ feeling — it's designed to leave zero residue or oiliness, *plus* brighten skin and reduce hyperpigmentation and dark spots. People compare it to pricey versions like the $36 Farmacy Green Clean, $49 Dermalogica Precleanse Oil Cleanser, and $69 Elemis Cleansing Balm!
A painless, mint-flavored teeth-whitening pen reviewers swear by as an alternative to pricey professional treatments and strips, like the $45 Crest White Strips. This gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just, you know, existing as a human with teeth.
A Baccarat Rouge 540-inspired moisturizing body wash infused with white jasmine, red currant, and sweet amber that reviewers swear by for a cheap alternative to keep that delectably luxe scent on them all day long. Nothing wrong with smelling a lil' ~~expensive~~!
Hawaiian Tropic's SPF 30 Mineral Powder Sunscreen Brush, aka your scalp's BFF this summer — reviewers don't just swear by this for face coverage and a protective setting powder, but for protecting their hairline without their hair getting goopy from sunscreen scalp sprays or regular sunscreen lotion. Bonus — this is a heck of a lot cheaper than its competitors, like the $35 Supergoop and $36 Brush On Block!
E.l.f. Glow Reviver Melting Lip Balm for all the ultra fans of Summer Fridays, Rhode, and Laneige whose bank accounts are begging them to put a stop to the lippie madness. These new deliciously tinted, moisturizing, buildable glosses are just as buttery and decadent as the balms that inspired them, for a fraction of the price. (Brb, drowning myself in the "Strawberry Shortcake" and "Vanilla Toffee" flavors.)
A set of Victoria's Secret–inspired seamless "invisible" underwear so soft and stretchy your butt will want to *sing* when you slide them on. This is a true holy grail underwear that doesn't show, doesn't ride up, and somehow manages to look cute all at the same time.
A trendy, adjustable slouchy shoulder bag reviewers compare to the $300 Coach Brooklyn version — it's basically all of the effortless cool and useful roominess, without the big ole price tag. In case that wasn't enough of a perk, it also comes with a free matching cosmetic bag!
A set of biodegradable ultra-soft face towels inspired by the much pricier $18 Clean Skin Club version — a lot of folks with sensitive skin and acne *swear* by these, particularly because it helps prevent exposing their skin to bacteria that may collect in ordinary reusable towels.
A set of golden bracelets giving ~quiet luxury~ vibes at "I want to pay rent this month" prices. Reviewers especially love these mix-and-match sets because they look like expensive versions from Cartier — the middle one is giving the $8,000 "Juste Un Clou" and the studded one is giving the $6,000 "Love Bracelet!"
An affordable cult-favorite luxury-scented candle with a scent reminiscent of Le Labo's $90 Santal 33 version, and a throw so satisfying that reviewers can't stop gushing about it. If you're in the market for a signature scent for your space this fall, look no further than this jasmine, oud, and sandalwood blend.
An easy-to-apply one-hour (!!) self-tanner so much cheaper and more effective than its competitors (like the $46 St. Tropez) that your medicine cabinet will laugh at the old versions you used. This vegan blend is easy for beginners to use without streaking or uneven patches, and although the tan is instant, the fade is nice and gradual.
A Peripera Ink Velvet Lip Tint reviewers compare to Charlotte Tilbury's $35 Pillow Talk and Nars' $22 Velvet Lip Glide. This one gets bonus points for the softness of the matte color, how buildable and long-lasting it is, and how it doesn't crack or leave skin feeling dry.
A three-pack of vintage-inspired polarized sunglasses for anyone who needs to stock up on a few "these look like Ray-Bans, but I won't cry into my Baja Blast if I accidentally leave them in the Taco Bell parking lot" pairs this year. These are especially handy because you can match the subtle prints to whatever 'fit you're wearing!
A set of lightweight, oh-so-dainty ruffled pajamas inspired by the $89 Piyama version. Revievers are in loooove with this set for summer, saying the fabric is so high quality that it feels like linen. If you're looking for breezy warm weather loungewear, this adorable set fits the bill!
Billion Dollar Brows Eyebrow Powder to fill in your brows as naturally and realistically as the $23 Anastasia Brow Duo version that has held "holy grail" status for so long. Reviewers are stunned by how effective this is and how long it lasts, especially at such a low price point.
A plated, jewel-embedded ring you can buy yourself as a little treat if the $1,250 Cartier Love Ring is decidedly out of your budget. Dare I say this version is ... prettier than the designer one?
The Face Shop's Rice Water Bright Foaming Facial Cleanser, a gentle, cult-fave Korean beauty product reviewers swear by as an alternative to the pricey $40 Tatcha Rice Wash. This hydrating cleanser removes waterproof makeup and sunscreen with ease, has an ohhhh-so-satisfying lather, and leaves skin moisturized after use.
Essence's Drop of Sunshine Bronzing Drops, aka the more affordable version of the beloved $39 Drunk Elephant version. This buildable, hydrating formula is an easy way to add a ~sunkissed touch~ to your beauty routine without breaking the bank (or compromising your skin!).
A pair of cheerful, super lightweight boxer-style shorts so comfy and adorable that you are about to put all other styles on notice for the rest of the year — especially since these are a MUCH cheaper alternative to the $98 Reformation version.
Dossier's "Ambery Vanilla" perfume any fans of YSL's $95 bottle of Black Opium will want to snap up, FAST. This compelling, subtly layered blend of mandarin, vanilla, pink pepper, jasmine, and cedarwood is a beautiful all-seasons signature scent that reviewers can't stop raving about — especially because it has such great staying power throughout the day.
A Lululemon-inspired mini wristlet wallet set that looks just like their $50 version, and also easily holds cash, cards, and lip balms, so you don't have to deal with the whole muss and fuss of a purse if you're going on a walk around the neighborhood. Plus, you know what they say — keep your friends close and your beloved lippies closer.
E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes (and a much cheaper alternative to the viral $26 Blinc version). This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required.
A simple faux diamond tennis bracelet to add a touch of sophistication to any outfit without the price of name-brand versions like the $299 version at Swarovski (even though reviewers agree this looks like the Real Deal 👀).
And a dainty gold-plated station necklace, another home run from jewelry brand Pavoi so close to the real diamond versions from Quince and Dorsey that run $400+ that it'll turn all your everyday looks into ~quietly expensive~ looks.
A set of super affordable hydrocolloid nose pore patches (compare to the $16 Mighty Patch equivalent) that will make you go "boy HOWDY" when you see how much gunk collects on them overnight. Reviewers swear by these for gently lifting out sebum from pores and pimples and minimizing their appearance!
An Anthropologie-inspired reversible quilted throw blanket you can get in all kinds of fun, lively prints that will startle your boring couch into having a personality, or give your bed a *much* needed reset.
L'Oreal Paris Infallible 3-Second Setting Spray Mist so darn phenomenal at its job that one reviewer calls it "hairspray for your face," and several compare it to the $34 One/Size setting spray at triple the price. This ultra-fine formula sprays on lightly and leaves a natural finish, but just one spray is designed to LOCK IN your look for 36 hours.
L'Oréal Paris BB Cream, a FAST-acting, anti-redness moisturizer with results that feel like legitimate magic — especially considering the full-size price of its competitor, the $54 Dr Jart+ Cicapair Color Correcting Cream. Reviewers especially love this as a base for their makeup, because it leaves skin super soft and primed.
A charming and oh-so-comfortable tennis skirt with built-in shorts — reviewers compare the buttery soft quality to Lululemon's $78 Align Skirt, and love the secret inner pocket on the shorts for stashing keys and tennis balls.
MagicMinerals AirBrush Foundation, your new favorite alternative to Dior's (discontinued!!) Airflash that lives up to the hype — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use.
A roll-up wide brim UPF 50 sun hat to protect your cheeks from the sun's rays *and* keep you looking effortlessly chic no matter how many days it's been since your last hair wash. This one is a real winner because of how absurdly packable it is, making it perfect for shoving into a tote bag on long days and a suitcase on vacation — and how affordable it is compared to $87+ versions from brands like Bloomingdale's, Wallaroo, and Cuyana.
Olay's Firming Body Lotion full of collagen peptides and a Vitamin B3 complex for *ultra* hydration designed to visibly plump, firm, and moisturize your skin — all at a fraction of the price of other firming lotions, like the internet's beloved $48 Elasti-Cream.
A ribbed button up tank top with some real Abercrombie & Fitch energy to perfectly straddle that line of "professional" and "I am 100000% going out after work today, and a martini glass will be involved."
A pair of pretty pastel wireless over-the-ear headphones crafted to look like the $399 AirPods Max, so you can still enjoy the comfort and chic style of their iconic headphones without shelling out hundreds of dollars. These feature premium cushion padding, a built-in mic with the ability to take calls, 10 hours of playtime per charge, and surprisingly decent noise blocking for the price.
Mise En Scene Perfect Serum, a beloved K-beauty staple reviewers compare to the $46 Gisou version for MEGA hair hydration and heat protection up to 450 degrees, so you can style your hair without sacrificing on ✨shine✨. This unique blend of seven-oil blend Moroccan argan, olive, coconut, apricot, Marula, jojoba, and camellia oil not only protects hair, but helps correct damage from dryness, *and* reduces drying time.
A ~weightless~ liquid cream blush with some real $22 Rare Beauty blush energy that's having a whole moment and a half on Amazon right now. Reviewers adore how high-pigmented and blendable the colors are and how soft and dewy the effect is on their skin.
A shockingly affordable "Glow Up!" Vitamin C Face Serum that packs a punch as powerful as the $30+ versions — reviewers swear by this for reducing dark spots, brightening skin, restoring tone, and giving skin a more radiant, firm look. This particular serum's secret is the 3-O Ethyl Ascorbic Acid, which helps boost ~radiance~, in addition to the hyaluronic acid, aloe vera, and vitamin E to help with hydration.