CFI Welcomes Maria Sharapova as Global Brand Ambassador - Jordan News
For more information: www.cfi.trade
Media Inquiries: Cecilia Natalia Hage, Global PR & Communications Manager, [email protected]
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Al Anbat News
5 days ago
- Al Anbat News
UNEP: Sports Must Be Either a Climate Ally or Risk Becoming One of Its Major Casualties
It is no longer a far-fetched fantasy to imagine the cancellation of a World Cup edition or the postponement of an Olympic final due to a heatwave or flooding. These scenarios are inching closer to reality as climate change accelerates and extreme weather events intensify. Global sports now stand at the edge of an existential crisis threatening their future and continuity. What was once considered a rare climatic exception is fast becoming the new norm: tournaments are disrupted, stadiums evacuated, athletes face harsh environmental conditions, and fans experience sports under the threat of rainstorms, lightning, or extreme heatwaves. Numerous examples are becoming etched in global sports memory, including the rescheduling of events during the upcoming Paris 2024 Summer Olympics, the 2019 Rugby World Cup in Japan, and the 2010 Winter Olympics in Vancouver — not to mention the recent postponement of certain matches in the 2025 FIFA Club World Cup in the United States. These are not isolated incidents; they are stark warning signs for what's to come for the 2026 World Cup, future Olympic Games, and other major global sporting events. Today, sports are no longer immune to the planet's crises. They have become both victims of the climate crisis and potential catalysts for change. This is where the role of sustainable planning and environmental awareness becomes vital: sports must either become an ally in the climate fight or risk being one of its greatest losses. Interview with the United Nations Environment Programme (UNEP) In this context, Al-Anbat conducted an in-depth interview with the United Nations Environment Programme (UNEP) to explore the growing climate threats to the sports sector and the opportunities for transitioning toward more sustainable models. The central questions: Can the world of sports withstand an increasingly unstable climate? Are sports institutions moving fast enough to adopt effective environmental strategies? Multiple Threats and a Comprehensive Scientific Approach UNEP assesses the climate impacts on major sporting events through scientific studies and multi-sectoral approaches. According to the organization, rising temperatures, extreme weather events, and ecosystem degradation threaten the infrastructure of stadiums and the natural environments that outdoor sports rely on. These threats include: Deforestation Coastal erosion Water scarcity Challenges linked to transport, energy, and infrastructure — all tightly intertwined with global sports events. The 2024 Emissions Gap Report by UNEP identified transport and energy sectors—key pillars in sports event logistics—as major contributors to global emissions. High-carbon activities include international travel for athletes and fans, and the energy-intensive operations of stadiums and facilities. Strategic Solutions and Global Initiatives UNEP's role extends beyond assessment. It provides technical guidance, climate-resilient planning, and facilitates knowledge transfer of best environmental practices. One of the leading global initiatives is "Sports for Nature,' developed in collaboration with the International Union for Conservation of Nature (IUCN), the International Olympic Committee (IOC), the Secretariat of the Convention on Biological Diversity (CBD), and the Bertarelli Foundation. This initiative encourages the sports sector to protect and restore nature by offering an action-oriented framework to inspire environmental engagement across all levels. Its founding document, titled "Playing for Nature: The Most Powerful Offense and Defense Against the Climate Crisis', presents scientific insights into sports' vulnerability to climate change and highlights its potential to generate lasting positive impact. UNEP views sports as a powerful tool to raise environmental awareness and promote more sustainable consumption patterns. Through efforts like the UNFCCC Sports for Climate Action Framework and Sports for Nature, UNEP helps sports institutions reduce their carbon footprint, integrate sustainability into operations, empower athletes as environmental ambassadors, and boost community engagement through awareness campaigns. From Environmental Burden to Lasting Legacy UNEP stresses that integrating environmental considerations into every stage of event planning — from inception to delivery — can transform major tournaments from ecological liabilities into sustainable legacies. Recommended measures include: Building energy-efficient stadiums with green roofs Using natural cooling systems Protecting surrounding ecosystems Sourcing local food Reducing waste and packaging Offsetting emissions through nature-based solutions (e.g., reforestation) Educating fans before, during, and after events Inspiring Practices and Replicable Experiences Promising examples of green sports initiatives include: Paris 2024's €1.5 billion investment to clean the Seine River, making it swimmable for the first time in 50 years. World Rugby's 10-point environmental action plan, now being implemented in clubs across Europe and the Pacific. Additionally, UNEP supports continuous public education on key issues such as: Low-impact travel Plastic-free stadiums Local food consumption Responsible waste management A Roadmap for a Climate-Resilient Sports Future As part of its "Sports for Nature' initiative, UNEP is developing a practical roadmap with actionable recommendations for countries and sports federations, including: Establishing a baseline for emissions Setting science-based reduction targets Shifting to renewable energy Developing sustainable transport Designing long-term, eco-conscious facilities Avoiding construction in ecologically sensitive areas Supporting ecosystem restoration As the climate crisis unfolds, sports face a decisive choice: stand on the sidelines, or become a leading force for climate action. The stakes are high, but so is the potential. Through science, planning, and global cooperation, sports can transform from a climate casualty to a beacon of sustainability.
Jordan News
22-07-2025
- Jordan News
CFI Welcomes Maria Sharapova as Global Brand Ambassador - Jordan News
CFI Welcomes Maria Sharapova as Global Brand Ambassador CFI, a global leading online trading provider, is proud to announce a landmark partnership with Maria Sharapova. The five-time Grand Slam champion, Olympic medalist, and globally respected entrepreneur will serve as the Group's new Global Brand Ambassador, alongside Lewis Hamilton. Sharapova joins CFI in a multi-year agreement that reflects a shared dedication to excellence, discipline, and international impact. اضافة اعلان Renowned for her achievements on the court and her expansive success beyond it, including business, fashion, media, wellness, and recently interior design, Sharapova embodies a mindset rooted in precision, vision, and resilience, qualities that closely mirror CFI's values. Her transition from elite athlete to influential investor and entrepreneur aligns naturally with the brand's mission to empower individuals through innovation, insight, and world-class platforms. As CFI continues to champion greater inclusion and inspire more women to explore opportunities in the financial world, her multifaceted career presents an encouraging and aspirational path. In her new role, Sharapova will engage with CFI's audience through various high-impact campaigns and media activities. Her involvement will include strategic appearances and brand campaigns designed to inspire and connect with global audiences. Through its partnership with Sharapova, CFI aims to deepen its emotional resonance with clients and strengthen its position as a purpose-driven, globally trusted provider of trading and investment solutions with a clear sense of purpose. Maria Sharapova commented, 'CFI's focus on innovation, education, and empowering individuals resonated with me. Whether in sport or business, success comes down to being intentional, prepared, and willing to learn. I've always believed in the importance of staying curious, adapting to change, and leading with purpose, and those values have continued to guide me beyond the court. I'm proud to be CFI's Global Brand Ambassador and support the Group's global mission to inform, inspire, and connect with individuals who are pursuing their own paths to growth.' Ziad Melhem, CEO of CFI Financial Group, added, 'Maria Sharapova is a symbol of elite performance, long-term vision, and unwavering resilience. Her journey reflects the mindset we champion at CFI, where ambition, preparation, emotional intelligence, and the ability to adapt are all essential traits of smart traders and investors. As we expand globally, her voice will strengthen our mission to make global financial opportunities accessible and empowering. This partnership goes beyond branding; it's about shared purpose and global impact. We are proud to welcome her to the CFI family.' This announcement marks another significant step in CFI's evolution as a purpose-driven global brand, one that combines world-class financial expertise with partnerships that inspire. The collaboration with Sharapova underscores CFI's ambition to lead not only through technology and service but also through relationships with individuals who define excellence on a global scale. She joins seven-time Formula 1™ world champion Lewis Hamilton, CFI's current Global Brand Ambassador, reinforcing the brand's highly selective approach to aligning with iconic figures who embody performance, purpose, and global impact. About CFI: CFI Financial Group, established in 1998, is MENA's leading online trading broker with over 25 years of experience. Operating from key locations like London, Abu Dhabi, Dubai, Cape Town, Baku, Beirut, Amman, and Cairo, CFI provides seamless access to both global and local markets. Offering diverse trading options across equities, currencies, commodities, and more, CFI delivers superior conditions, including zero-pip spreads, no commission fees, and ultra-fast execution. CFI fosters financial literacy through multilingual educational content and inspires excellence through partnerships with global icons like AC Milan, FIBA WASL, and MI Cape Town cricket team, as well as the Department of Culture and Tourism – Abu Dhabi. With Seven-Time Formula One™ World Champion Sir Lewis Hamilton as Global Brand Ambassador, CFI reflects a shared commitment to innovation and success while supporting cultural and community initiatives worldwide. For more information: Media Inquiries: Cecilia Natalia Hage, Global PR & Communications Manager, [email protected]
Ammon
21-07-2025
- Ammon
Venus Williams, at 45, prioritising fun as she returns after 16-month absence
Ammon News - Former world number one Venus Williams said she was embracing the challenge and joy of tennis after a difficult year marked by health concerns and time away from the court as the 45-year-old prepares for her return at the Washington Open on Monday. The seven-time Grand Slam champion declined wildcard entries into the tournament in the nation's capital in the past but said she felt up to the challenge this year. "Most of the time I don't (take up the offer to play as a wildcard)," she said with a laugh on Sunday. "But this time I had been hitting the ball. And of course I love the game and the hard courts, it's my favourite surface, what I feel comfortable on. So all those different factors." Williams is setting new personal goals, prioritising enjoyment over results. "My personal goal is to have fun and enjoy the moment, not put too much pressure on myself," she said. "I don't know if I define success at this moment in any sort of way other than believing in myself and sticking to my process. That's not easy to do, especially after a layoff. So those are my goals." Williams has won the Wimbledon singles title five times and the U.S. Open twice, as well as 14 Grand Slam women's doubles titles alongside her younger sister Serena. She has not competed since the Miami Open in March 2024 and has not won a match since defeating Russia's Veronika Kudermetova in the first round of the Cincinnati Open in August 2023. She faces fellow American Peyton Stearns in the first round of the WTA 500 tournament on Monday. Reflecting on her future in the sport, she remained characteristically private. "I think I know what I want to do, but I don't always want to talk about it," she said. "I'm just here for now, and who knows? Maybe there's more. Like I said, I hold my cards close, but at the moment, I'm focused just on this." Williams also opened up about her health struggles including her surgery last year to remove fibroids - painful but benign tumors that grow in the wall of the uterus. "My health journey was very scary," she said. "You know, this time a year ago I was preparing to go to surgery. There was no way for me to play tennis or play the U.S. Open. I was just trying to get healthy." Known for her powerful game, Williams is determined to stick to her strengths. "I'm still the same player," she said. "I'm a big hitter... This is my brand. So it's about hitting big and actually putting it in. So this will be my effort - put it in the court. That's my main goal." Reuters
