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Mahesh Babu's birthday to pass without SSMB29 teaser. Here's why!

Mahesh Babu's birthday to pass without SSMB29 teaser. Here's why!

India Today4 days ago
As actor Mahesh Babu's birthday approaches on August 9, fans were expecting a special treat, perhaps a first look or motion poster from his much-awaited collaboration with director SS Rajamouli. But India Today has exclusively learned that the director has decided to skip the traditional birthday release, staying focused instead on building something far more ambitious.A source close to the production reveals, "There were internal discussions about putting out a title teaser or even a concept poster for Mahesh Babu's birthday. But Rajamouli was clear, he doesn't want to rush anything just for the sake of the date. He believes the scale of this film demands a different kind of reveal."advertisementThe decision may come as a surprise in an industry where the birthdays of stars are often used as prime marketing strategy— complete with teaser drops, title reveals, and fan engagement. However, Rajamouli appears to be going a different route with this project, which is tentatively titled 'SSMB29'.
The source further adds, "This isn't your typical mass film where you can release a first-look poster with fiery eyes and a punchline. Rajamouli is working on an international-level action adventure, and every asset has to be timed globally. He's not thinking just of fans in Telugu states, he's thinking of audiences across continents."The film, which reportedly involves exotic global locations, high-stakes action, and a rugged reimagining of Mahesh Babu's on-screen persona, is still deep in pre-production. With international stunt teams, Oscar-winning technicians, and heavy VFX involvement, the makers are in no hurry to jump the gun.Another insider tells India Today, "Mahesh's look has gone through multiple changes. The team is working on extensive test shoots, costume trials, and stunt choreography. They want the first glimpse to be talked about worldwide — not just trend on social media for a day."While fans might be disappointed about the lack of a birthday release, the source assures that what's coming will be worth the wait. "Rajamouli has something massive planned for the reveal — but on his own timeline. And when he finally shows the world what Mahesh is doing in this film, it's going to be unlike anything Indian cinema has seen," the source adds.'SSMB29', featuring Mahesh Babu and Priyanka Chopra is slated to release in 2027.- EndsMust Watch
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