Baraka and Kerten Hospitality partner to launch The House Residence at Al Salam District in Jeddah - Middle East Business News and Information
Riyadh, 13 May 2025 – In a strategic move to bring soulful, modern living to the forefront of Jeddah's urban landscape, Baraka for Real Estate Development and Investment Company Ltd has signed a milestone agreement with global lifestyle hospitality operator Kerten Hospitality to launch The House Residence Al Salam District in Jeddah. The announcement was made yesterday at the Future Hospitality Summit Saudi Arabia in Riyadh.
The House Residence is set within Al Salam District, Baraka's flagship mixed-use development spanning 45,000 square meters of land. This marks a pivotal step in realising the company's long-term vision of community-driven, culturally rich destinations that transform how people live, work, and connect.
'At Baraka, our purpose is to shape urban spaces that are deeply human, where design meets purpose, and where community and culture define the experience,' said Ebrahim Alqassab, Projects Director at Baraka. 'Al Salam District is not just a development; it is a statement of our belief in building vibrant, sustainable environments. The House Residence Al Salam District is a key expression of this vision and a major milestone in our journey toward redefining urban life in Saudi Arabia.'
With a diverse offering of 38 one-bedroom apartments, 58 two-bedroom apartments, and 17 three-bedroom villas, The House Residence Al Salam District delivers a new dimension of integrated living and immersive hospitality that blends contemporary design with local heritage. The project reflects a shared philosophy between Baraka and Kerten Hospitality—one that values authenticity, lifestyle integration, and placemaking as central to hospitality.
As a dynamic cultural centre, positioned to be the pulsating heart of Jeddah, Al Salam District features curated retail, home-grown dining, wellness and beauty experiences, collaborative workspaces, and walkable public realms that create a deep sense of belonging.
Marloes Knippenberg, CEO of Kerten Hospitality, commented, 'Our collaboration with Baraka reflects a powerful synergy rooted in shared values and a forward-thinking approach to hospitality. The House Residence Al Salam District offers a living ecosystem that brings people together through culture, creativity, and meaningful community engagement.'
Baraka's current focus is firmly on Jeddah, with plans to expand its transformative development model and visionary projects into other major cities across the kingdom. With Al Salam District set to become a vibrant urban epicentre, the company continues to align its growth with Saudi Arabia's broader vision for a thriving, inclusive tourism and lifestyle economy. Together, Baraka and Kerten are laying the foundation for a next-generation destination – where innovation meets heritage, and where hospitality is redefined for the future.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Mid East Info
13-05-2025
- Mid East Info
Baraka and Kerten Hospitality partner to launch The House Residence at Al Salam District in Jeddah - Middle East Business News and Information
Riyadh, 13 May 2025 – In a strategic move to bring soulful, modern living to the forefront of Jeddah's urban landscape, Baraka for Real Estate Development and Investment Company Ltd has signed a milestone agreement with global lifestyle hospitality operator Kerten Hospitality to launch The House Residence Al Salam District in Jeddah. The announcement was made yesterday at the Future Hospitality Summit Saudi Arabia in Riyadh. The House Residence is set within Al Salam District, Baraka's flagship mixed-use development spanning 45,000 square meters of land. This marks a pivotal step in realising the company's long-term vision of community-driven, culturally rich destinations that transform how people live, work, and connect. 'At Baraka, our purpose is to shape urban spaces that are deeply human, where design meets purpose, and where community and culture define the experience,' said Ebrahim Alqassab, Projects Director at Baraka. 'Al Salam District is not just a development; it is a statement of our belief in building vibrant, sustainable environments. The House Residence Al Salam District is a key expression of this vision and a major milestone in our journey toward redefining urban life in Saudi Arabia.' With a diverse offering of 38 one-bedroom apartments, 58 two-bedroom apartments, and 17 three-bedroom villas, The House Residence Al Salam District delivers a new dimension of integrated living and immersive hospitality that blends contemporary design with local heritage. The project reflects a shared philosophy between Baraka and Kerten Hospitality—one that values authenticity, lifestyle integration, and placemaking as central to hospitality. As a dynamic cultural centre, positioned to be the pulsating heart of Jeddah, Al Salam District features curated retail, home-grown dining, wellness and beauty experiences, collaborative workspaces, and walkable public realms that create a deep sense of belonging. Marloes Knippenberg, CEO of Kerten Hospitality, commented, 'Our collaboration with Baraka reflects a powerful synergy rooted in shared values and a forward-thinking approach to hospitality. The House Residence Al Salam District offers a living ecosystem that brings people together through culture, creativity, and meaningful community engagement.' Baraka's current focus is firmly on Jeddah, with plans to expand its transformative development model and visionary projects into other major cities across the kingdom. With Al Salam District set to become a vibrant urban epicentre, the company continues to align its growth with Saudi Arabia's broader vision for a thriving, inclusive tourism and lifestyle economy. Together, Baraka and Kerten are laying the foundation for a next-generation destination – where innovation meets heritage, and where hospitality is redefined for the future.
Mid East Info
08-05-2025
- Mid East Info
Kerten Hospitality and Azure Announce The House Residence Azure Zanzibar — A Landmark All-Villa Resort in One of Africa's Fastest-Growing Destinations
Dubai: Kerten Hospitality, a global lifestyle hospitality operator, and Azure United Properties have unveiled their newest project: The House Residence Azure Zanzibar—a luxury, all-villa resort and residential community on the pristine Michamvi Peninsula. The announcement was made during Arabian Travel Market in Dubai in the presence of His Excellency Mr. Mudrick Ramadhan Soragha, Minister of Tourism of Zanzibar, underscoring the government's support for high-impact, sustainable tourism and lifestyle developments. Poised to become a new benchmark for contemporary, conscious living in East Africa, The House Residence Azure Zanzibar is not only a resort—it is a unique real estate investment opportunity, with a curated collection of 93 ocean-view villas available for sale, of which 16 stunning over water villas. Each residence offers investors and buyers a rare chance to own property in a market experiencing rapid economic and tourism growth, with Zanzibar emerging as one of the continent's top lifestyle and hospitality destinations. 'This is more than just a development—it's a commitment to co-create a new era for Zanzibar and invest with intention,' said Marloes Knippenberg, CEO of Kerten Hospitality. 'With tourism arrivals jumping by 14.2% year-on-year and crossing the one million mark in 2024, Zanzibar is gaining serious global momentum. For forward-thinking investors, this project offers a rare chance to be part of a carefully curated lifestyle that blends comfort and conscious living, rooted in community and culture.' The resort, scheduled for handover by Q4 2026, spans 60.000 sqm of lush coastal terrain within a protected mangrove reserve. Each villa is thoughtfully designed to blend modern architectural lines with Swahili design influences and locally sourced materials, including traditional Makuti roofing. Villas feature panoramic sunset views over the Indian Ocean and are crafted with sustainability at their core—powered by solar energy, equipped with biodigesters, and landscaped to support microclimate development. Lifestyle Investment with a Local Soul The House Residence not only offers strong Return on Investment through capital appreciation, rental income potential and operational efficiency, but also through a clear 'Return on Community' by supporting local artisans, suppliers and businesses, contributing to social impact programmes in education, sustainability and heritage preservation, and operating with responsible, low-footprint practices. Owners will benefit from hospitality driven real estate, where ownership comes with access to a managed lifestyle with boutique -style services and tailored amenities focused on wellbeing, creativity and cultural immersion. Exclusive amenties include: Two destination dining venues including a speciality over water restaurant A wellness center An outdoor cinema, adult and family pool, kids club, retail outlets, and event and co-working spaces A vegetable and spice garden for locally grown fresh produce Community-driven immersion events and experiences designed to create meaningful connections between residents, guests, and locals Key cultural programming includes: Brazaa Square – A modern interpretation of the Zanzibari baraza , where locals and guests gather to play games, share tea, and connect in a vibrant, village-style square – A modern interpretation of the Zanzibari , where locals and guests gather to play games, share tea, and connect in a vibrant, village-style square Mama Moves – Dance classes led by local women, featuring traditional ceremonial dances – Dance classes led by local women, featuring traditional ceremonial dances Earth-to-Table Picnic – Guests handpick ingredients with local farmers and prepare fresh meals in serene natural settings 'Zanzibar presents one of the most compelling investment opportunities in emerging markets today, with ROI potential of 2 to 4 times higher than in more saturated destinations like Mauritius or the Seychelles. Backed by the Zanzibar Investment Promotion Authority (ZIPA), it offers a secure and investor-friendly environment. As global interest grows and the island evolves into a premier lifestyle and tourism destination, early investors stand to benefit significantly from its rising international profile,' said Simion Nikitas – Chairman of Azure United Properties. Zanzibar's strategic development plans, improved infrastructure, and pro-investment policies continue to attract international attention. As such, The House Residence Azure Zanzibar represents a powerful blend of lifestyle, legacy, and long-term value for global investors. This latest venture by Kerten Hospitality and Azure United Properties will provide lifestyle living with a contempory aesthetic and local soul and contribute to the thriving community of Zanzibar.
Mid East Info
28-04-2025
- Mid East Info
KERTEN HOSPITALITY PARTNERS WITH JEEP® AND PETROMIN KSA TO CREATE THE ULTIMATE DESERT EXPERIENCE IN ALULA - Middle East Business News and Information
Saudi Arabia, April 28th, 2025 – Ireland-based Kerten Hospitality, a trailblazer in lifestyle hospitality, is pleased to announce a strategic partnership with Jeep® and its authorised dealer in Saudi Arabia, Petromin KSA designed to enhance the guest experience at Cloud 7 AlUla and Dar Tantora The House Hotel in AlUla. Set to launch this month, the collaboration marks a significant milestone in both the automotive and hospitality industries, uniting two premium brands to provide bespoke lifestyle experiences for high-net-worth travellers visiting the breathtaking region of AlUla in Saudi Arabia. 'This partnership underscores Kerten Hospitality's commitment to delivering exceptional experiences to our guests,' said Giacomo Nicolodi, Group Marketing & Communications Director at Kerten Hospitality. 'By aligning our brand with esteemed partners such as Jeep, part of the Stellantis portfolio and Petromin KSA, we are not only enhancing our service offerings but also setting a new benchmark for lifestyle hospitality in the region. Our collaborative efforts are focused on creating an immersive environment that merges the best of both worlds—luxury accommodation and premium automotive experiences—tailored for today's discerning traveller.' As part of the partnership, Kerten Hospitality will offer exclusive, tailor-made services to Jeep's VIP customers, ensuring a seamless luxury experience. Guests will have access to premium accommodations and world-class hotel amenities and have the opportunity to enjoy bespoke guided desert tours and personal on- and offroad premium driving experiences. 'By collaborating with Kerten Hospitality, we have the opportunity to introduce our premium vehicles to an upscale, lifestyle-driven audience, further strengthening our brand presence in the Kingdom.' said Youssef Bouhaddioui, Jeep Brand Head at Stellantis middle east. Ghena Melhem, Head of Marketing from Petromin Stellantis KSA added: 'The Jeep brand is synonymous with adventure and the great outdoors and Kerten Hospitality's properties in AlUla give luxury travellers the opportunity to experience this stunning region first hand. This strategic partnership adds unique value to both customers and guests and we are delighted to further showcase this iconic SUV in Saudi Arabia.' To further enhance the guest experience, the Jeep brand will provide Cloud 7 AlUla with a fleet of the latest Grand Wagoneer by Jeep SUVs and Dar Tantora with the spacious 7-seater Grand Cherokee L, offering VIP guests a seamless and luxurious travel experience throughout their stay.
