Food Lion Feeds Kicks Off Orange Bag Campaign to Help Nourish Neighbors
For every orange bag purchased by customers over the next three weeks, five meals will be donated to local hunger-relief partners
Orange Bag Campaign
SALISBURY, N.C., Feb. 26, 2025 (GLOBE NEWSWIRE) -- Food Lion launched its annual three-weeklong Food Lion Feeds Orange Bag campaign in stores and online, inviting customers to directly support efforts of addressing food insecurity in their local communities. Food Lion Feeds will provide a minimum of 2 million meals* to neighbors experiencing hunger through this yearly initiative. Since the campaign began in 2019, customers have helped provide more than 25.8 million meals** through the sale of specially marked orange bags and cash donations. The campaign runs from Feb. 26 – March 18 and benefits Feeding America®, the nation's largest domestic hunger-relief organization, and local partner food banks throughout Food Lion's 10-state operating area. Food Lion Feeds was founded in 2014 by Food Lion to address food insecurity in the towns and cities it serves.
Supporting the effort is easy: customers can purchase specially marked orange bags or contribute cash donations in-store or online via Food Lion To Go. Customers can also use the digital keypads at checkout to donate a specific dollar amount or round up their purchases to support the campaign.
Food Lion Feeds will provide five meals for the sale of every bag to Feeding America and its partner food banks, up to 2 million meals. The total donation to each local food bank will be based on the number of eligible bagged oranges sold in each food bank's service area. Additionally, 100% of all cash donations will directly support Feeding America and its partner food banks.
'Our neighbors deserve access to nutritious foods,' said Kevin Durkee, Manager, Food Lion Feeds, Food Lion. 'When customers purchase a bag of oranges, they help nourish individuals and families in their community who are experiencing hunger. This campaign is always impactful for local communities because it gets food directly into the hands of those facing food insecurity. We're grateful to have so many customers who support and join our efforts to provide local families with nutritious meals.'
The Orange Bag campaign is one of many efforts Food Lion Feeds leads during the spring. In addition to this campaign, Food Lion Feeds recently launched its sixth season of Score to Give More, teaming up with 50 collegiate basketball programs, including 14 women's teams. Through this collaboration to address food insecurity, Food Lion Feeds will help provide 100 meals* (up to 30,000 meals per team) for every free throw made. The effort benefits Feeding America® partner food banks throughout Food Lion's 10-state operating area. The initiative is amplified during the CIAA and ACC basketball tournaments, when Food Lion Feeds presents checks to its community partner food banks benefiting from the meal donations. The amounts are based on the number of free throws made by each participating college.
Through Food Lion Feeds, Food Lion has helped to provide more than 1 billion meals** to individuals and families since 2014 and has committed to donate 1.5 billion meals** by 2025. For more information on Food Lion Feeds' commitment to ending hunger, visit foodlion.com/feeds.
*$1 helps provide at least 10 meals secured by Feeding America® on behalf of local partner food banks. Through the Orange Bag campaign, $0.50 (monetary equivalent of five meals) from each bag purchase will be donated to Feeding America and partner food banks. Food Lion guarantees a minimum donation of $200,000 (monetary equivalent of 2 million meals) from Feb. 26 – March 18, 2025.
**Food Lion Feeds helps to address food insecurity by providing product, financial and equipment donations; disaster relief and recovery efforts; investing in capital campaign support for feeding agencies; and volunteer hours by associates. These investments are converted to a meal equivalent based on various meal equivalent formulas.
About Food LionFood Lion is an omnichannel grocery retailer committed to nourishing its neighbors. More than 82,000 associates across 1,100+ stores deliver an easy, fresh and affordable shopping experience throughout 10 Southeastern and Mid-Atlantic states. With a focus on hunger relief, Food Lion is a pioneer in food rescue. In 2014, Food Lion Feeds was created and has since donated more than 1.2 billion meals to those who are food insecure. The retailer has committed to donate 1.5 billion meals by 2025. Founded and based in Salisbury, N.C., since 1957, Food Lion is a company of Ahold Delhaize USA, the U.S. division of Zaandam-based Ahold Delhaize. For more information, visit foodlion.com.
About Feeding AmericaFeeding America is committed to an America where no one is hungry. We support tens of millions of people who experience food insecurity to get the food and resources they say they need to thrive as part of a nationwide network of food banks, statewide food bank associations, food pantries and meal programs. We also invest in innovative solutions to increase equitable access to nutritious food, advocate for legislation that improves food security and work to address factors that impact food security, such as health, cost of living and employment.
We partner with people experiencing food insecurity, policymakers, organizations and supporters, united with them in a movement to end hunger. Visit FeedingAmerica.org to learn more.
CONTACT:
Food Lion Media Relations
704-245-3317
publicrelationsteam@foodlion.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8084148e-0abd-4e74-a64f-3e3809009b96
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