logo
Global M&A hits $2.6 trillion peak year-to-date, boosted by AI and quest for growth

Global M&A hits $2.6 trillion peak year-to-date, boosted by AI and quest for growth

Yahoo11 hours ago
By Emma-Victoria Farr and Amy-Jo Crowley
LONDON (Reuters) - Global dealmaking has reached $2.6 trillion, the highest for the first seven months of the year since the 2021 pandemic-era peak, as a quest for growth in corporate boardrooms and the impact of a surge in AI activity has overcome the uncertainty caused by U.S. tariffs.
The number of transactions to August 1 is 16% lower than the same time last year, but their value is 28% higher, according to Dealogic data, boosted by U.S. megadeals valued at more than $10 billion.
They include Union Pacific Corp's proposed $85 billion acquisition of small rival Norfolk Southern and OpenAI's $40 billion funding round led by Softbank Group.
The upsurge will be a relief to bankers who began the year with expectations the administration of U.S. President Donald Trump would lead to a wave of consolidation.
Instead, his trade tariffs and geopolitical uncertainty made companies pause until renewed confidence in corporate boardrooms and the U.S. administration's anti-trust agenda changed the mood.
"What you're seeing in terms of deal rationale for transactions right now is that it's heavily growth-motivated, and it's increasing," Andre Veissid, EY Global Financial Services Strategy and Transactions Leader, told Reuters.
"Whether it's artificial intelligence, the change in the regulatory environment, we see our clients not wanting to be left behind in that race and that's driving activity."
Compared with August 2021, when investors, rebounding from pandemic lockdowns drove the value of deals to $3.57 trillion, this year's tally is nearly a $1 trillion, or 27%, lower.
Still deal-makers at JPMorgan Chase JP Morgan Chase have said there is more to come, with companies pursuing bigger deals in the second half of the year as executives adapt to volatility.
"People have got used to the prevailing uncertainty, or maybe the unpredictability post-U.S. election is just more predictable now," Simon Nicholls, co-head of Slaughter and May Corporate and M&A group, said.
Nigel Wellings, Partner at Clifford Chance said the market was moving beyond tariffs. "Boardrooms are seeing the M&A opportunity of a more stable economic environment and positive regulatory signals. But it is not a frothy market."
FROM HEALTH TO TECH
While the healthcare sector drove M&A in the years after the pandemic, the computer and electronics industry has produced more takeover bids in the U.S. and the United Kingdom in the last two years, according to Dealogic.
Artificial intelligence is expected to drive more dealmaking. M&A activity has increased around data centre usage, such as Samsung's $1.7 billion acquisition of Germany's FlaktGroup, a data centre cooling specialist.
Palo Alto Networks $25 billion deal for Israeli cybersecurity peer CyberArk was the largest deal in Europe, Middle East and Africa so far this year as rising AI-driven threats push companies to adopt stronger defences.
Private equity, which had been sitting on the sidelines, has once again been active, with Sycamore Partners' $10 billion deal to take private Walgreens Boots Alliance and a sweetened $6.4 billion offer from Advent for UK scientific instrument maker Spectris.
The U.S. was the biggest market for M&A, accounting for more than half of the global activity. Asia Pacific's dealmaking doubled over the same year to date period last year, outpacing the EMEA region.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

[Latest] Global Paracetamol Market Size/Share Worth USD 1460.23 Million by 2034 at a 5.24% CAGR: Custom Market Insights (Analysis, Outlook, Leaders, Report, Trends, Forecast, Segmentation, Growth Rate, Value, SWOT Analysis)
[Latest] Global Paracetamol Market Size/Share Worth USD 1460.23 Million by 2034 at a 5.24% CAGR: Custom Market Insights (Analysis, Outlook, Leaders, Report, Trends, Forecast, Segmentation, Growth Rate, Value, SWOT Analysis)

Yahoo

timea minute ago

  • Yahoo

[Latest] Global Paracetamol Market Size/Share Worth USD 1460.23 Million by 2034 at a 5.24% CAGR: Custom Market Insights (Analysis, Outlook, Leaders, Report, Trends, Forecast, Segmentation, Growth Rate, Value, SWOT Analysis)

[220+ Pages Latest Report] According to a market research study published by Custom Market Insights, the demand analysis of Global Paracetamol Market size & share revenue was valued at approximately USD 876.48 Million in 2024 and is expected to reach USD 922.41 Million in 2025 and is expected to reach around USD 1460.23 Million by 2034, at a CAGR of 5.24% between 2025 and 2034. The key market players listed in the report with their sales, revenues and strategies are Johnson & Johnson, GlaxoSmithKline, Pfizer Inc., Novartis AG, Dr. Reddy's Laboratories Ltd., Aspen Pharmacare, Adcock Ingram, Julphar (Gulf Pharmaceutical Industries), Ache Laboratories Pharmaceutics, EMS Pharma, Hikma Pharmaceuticals, Bharat Chemicals, Farmson Pharmaceuticals, SPIMACO (Saudi Pharmaceutical Industries & Medical Appliances Corporation), Mylan N.V. (now part of Viatris) and others. Austin, TX, USA, Aug. 05, 2025 (GLOBE NEWSWIRE) -- Custom Market Insights has published a new research report titled 'Paracetamol Market Size, Trends and Insights By Product Type (Tablet, Capsule, Liquid Suspension, Powder), By Distribution Channel (Hospital Pharmacies, Retail Pharmacies, Online Pharmacies), By Application Type (Headache & Fever, Muscle Cramps, Cold & Cough), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2025–2034' in its research database. 'According to the latest research study, the demand of the global Paracetamol Market size & share was valued at approximately USD 876.48 Million in 2024 and is expected to reach USD 922.41 Million in 2025 and is expected to reach a value of around USD 1460.23 Million by 2034, at a compound annual growth rate (CAGR) of about 5.24% during the forecast period 2025 to 2034.' Click Here to Access a Free Sample Report of the Global Paracetamol Market @ Overview As per the industry experts at CMI, the paracetamol market is expected to witness a linear CAGR during the forecast period. This could be attributed to steadiness on the part of demand for paracetamol globally. Paracetamol is being used as an antipyretic and analgesic, especially in fever and pain relief medications. The market is further catalyzed by growing healthcare awareness, increasing incidences of chronic conditions, and a rising aging population worldwide. Key Trends & Drivers Growing Incidences of Fever and Pain to Determine Growth: Ailments such as flu, headaches, arthritis, and post-operative pain are reported to be managed using paracetamol. Rising incidences on their part do directly translate into a higher demand for medication. The consumers are also increasingly developing awareness about OTC medications such as paracetamol and do prefer treating minor illnesses on their own, thereby driving its usage further. Request a Customized Copy of the Paracetamol Market Report @ Increased Usage in Surgical Applications to Catalyze the Paracetamol Market: IV paracetamol is increasingly preferred due to its ability to effectively manage moderate to severe pain without side effects linked with opioids, such as constipation and nausea. It makes provision for quicker pain relief in comparison with oral medications, thereby making it the most sought-after medication post-surgery. Report Scope Feature of the Report Details Market Size in 2025 USD 922.41 Million Projected Market Size in 2034 USD 1460.23 Million Market Size in 2024 USD 876.48 Million CAGR Growth Rate 5.24% CAGR Base Year 2024 Forecast Period 2025-2034 Key Segment By Product Type, Distribution Channel, Application Type and Region Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America Buying Options Request tailored purchasing options to fulfil your requirements for research. (A free sample of the Paracetamol report is available upon request; please contact us for more information.) Our Free Sample Report Consists of the following: Introduction, Overview, and in-depth industry analysis are all included in the 2024 updated report. The COVID-19 Pandemic Outbreak Impact Analysis is included in the package. About 220+ Pages Research Report (Including Recent Research) Provide detailed chapter-by-chapter guidance on the Request. Updated Regional Analysis with a Graphical Representation of Size, Share, and Trends for the Year 2025 Includes Tables and figures have been updated. The most recent version of the report includes the Top Market Players, their Business Strategies, Sales Volume, and Revenue Analysis Custom Market Insights (CMI) research methodology (Please note that the sample of the Paracetamol report has been modified to include the COVID-19 impact study prior to delivery.) Request a Customized Copy of the Paracetamol Market Report @ SWOT Analysis Strengths: Paracetamol is easily accessible OTC in various forms such as capsules, tablets, and liquids. It is comparatively inexpensive, thereby rendering it cost-effective for a wider consumer base. Plus, it is one of the common ingredients in various fever-reducing and pain relief products and is used for treating conditions such as muscle aches, headaches, and the common cold. Rising occurrences of lifestyle-oriented ailments are the catalysts to paracetamol market. Weaknesses: Improper dosage or overuse could cause damage to the liver. Additionally, the reliance of the market on API production in certain regions is likely to create vulnerabilities pertaining to the supply chain. Furthermore, the market is bound to face fierce competition from the manufacturers of generic medicines, which could reduce the market share of established players and reduce their overall profitability. Opportunities: Researching and developing paracetamol-based products for specified pain conditions such as migraines are likely to unlock novel market segments. Also, exploration of the use of paracetamol in conjunction with the other drugs for improved pain relief and the other therapeutic advantages could provide lucrative opportunities to the paracetamol market. Threats: Negative publicity around the safety concerns related to paracetamol is likely to negatively affect the consumers' demand and perception. Also, Volatility of costs of raw materials used in the production of paracetamol could adversely affect profitability and production costs. Emergence of newer combinations of pain management solutions could also cut down on market share. Request a Customized Copy of the Paracetamol Market Report @ Key questions answered in this report: What is the size of the Paracetamol market and what is its expected growth rate? What are the primary driving factors that push the Paracetamol market forward? What are the Paracetamol Industry's top companies? What are the different categories that the Paracetamol Market caters to? What will be the fastest-growing segment or region? In the value chain, what role do essential players play? What is the procedure for getting a free copy of the Paracetamol market sample report and company profiles? Key Offerings: Market Share, Size & Forecast by Revenue | 2025−2034 Market Dynamics – Growth Drivers, Restraints, Investment Opportunities, and Leading Trends Market Segmentation – A detailed analysis by Types of Services, by End-User Services, and by regions Competitive Landscape – Top Key Vendors and Other Prominent Vendors Buy this Premium Paracetamol Research Report | Fast Delivery Available - [220+ Pages] @ Regional Perspective The paracetamol market is divided into North America, Europe, Asia Pacific, and LAMEA. North America North America leads the paracetamol market, and the status quo is expected to remain unchanged during the forecast period. This is credited to rising incidences of migraines, headaches, and fever all across the U.S. The American Migraine Foundation states that the year 2020 witnessed the presence of over 4 million adults in the U.S. battling chronic daily migraine, that too, with close to 15 headaches per month. The government is also handsomely investing in research regarding therapeutics for chronic pain. As per the May 2022 update from the NIH (National Institute of Health), the government of the U.S. did spend USD 689 Million and USD 725 Million in 2020 and 2021 respectively in this regard. Europe Europe is expected to hold a significant share of the paracetamol market owing to an increase in healthcare spending on the part of the governments. The tropical regions are prone to year-round influenza, which is fueling the market therein. The EU has set stringent regulatory standards for various pharmaceuticals (inclusive of paracetamol), which ascertain safety and quality. Asia Pacific Asia Pacific is expected to witness the highest CAGR in the paracetamol market during the forecast period. This could be due to a rise in the population suffering from the common cold, cough, fever, and migraine. China and India are the major manufacturers of paracetamol APIs. They are thus paving the way for cost-effective supply chains. LAMEA Individuals in LAMEA are gaining more awareness regarding the advantages of self-treating the minor ailments with OTC medications such as paracetamol, thereby resulting in a higher rate of consumption. Increase in accessibility of e-Commerce platforms and online pharmacies is making it simpler for the consumers based in LAMEA to buy paracetamol, thereby boosting the market further. Request a Customized Copy of the Paracetamol Market Report @ (We customized your report to meet your specific research requirements. Inquire with our sales team about customizing your report.) Still, Looking for More Information? Do OR Want Data for Inclusion in magazines, case studies, research papers, or Media? Email Directly Here with Detail Information: support@ Browse the full 'Paracetamol Market Size, Trends and Insights By Product Type (Tablet, Capsule, Liquid Suspension, Powder), By Distribution Channel (Hospital Pharmacies, Retail Pharmacies, Online Pharmacies), By Application Type (Headache & Fever, Muscle Cramps, Cold & Cough), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2025–2034' Report at List of the prominent players in the Paracetamol Market: Johnson & Johnson GlaxoSmithKline Pfizer Inc. Novartis AG Reddy's Laboratories Ltd. Aspen Pharmacare Adcock Ingram Julphar (Gulf Pharmaceutical Industries) Ache Laboratories Pharmaceutics EMS Pharma Hikma Pharmaceuticals Bharat Chemicals Farmson Pharmaceuticals SPIMACO (Saudi Pharmaceutical Industries & Medical Appliances Corporation) Mylan N.V. (now part of Viatris) Others Click Here to Access a Free Sample Report of the Global Paracetamol Market @ Spectacular Deals Comprehensive coverage Maximum number of market tables and figures The subscription-based option is offered. Best price guarantee Free 35% or 60 hours of customization. Free post-sale service assistance. 25% discount on your next purchase. Service guarantees are available. Personalized market brief by author. Browse More Related Reports: US Surgical Instrument Tracking System Market: US Surgical Instrument Tracking Market Size, Trends and Insights By Technology (Barcodes, RFID), By Application (Hardware, Software, Services), By End-use (Hospitals, Ambulatory Surgical Centers), and By Region - Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2025-2034 Digital Mammography Market: Digital Mammography Market Size, Trends and Insights By Technology (2D Full Field Digital Mammography, 3D Full Field Digital Mammography (Digital Breast Tomosynthesis), Contrast Enhanced Digital Mammography), By Product Type (Digital Mammography System, Display Unit, Central Processing Units, Visualization Software), By End-user (Hospitals and Surgical Centers, Breast Care Centers, Diagnostic Centers), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2025–2034 Lenacapavir Injection Market: Lenacapavir Injection Market Size, Trends and Insights By Indication (HIV Treatment, Pre-Exposure Prophylaxis (PrEP)), By Formulation (Injectable, Oral Tablets), By Distribution Channel (Branded Medicine, Generic Medicine), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2025–2034 Pharmaceutical Metal Detector Market: Pharmaceutical Metal Detector Market Size, Trends and Insights By Technology (Magnetic Field Detectors, Multi-frequency Detectors, X-Ray Inspection with Metal Detectors), By Application (Quality Control, Contaminant Detection, Packaging, Compliance), By End-user (Pharmaceutical Companies, Contract Development and Manufacturing Organizations (CDMOs), Biopharmaceutical Companies), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2025–2034 Deep Eutectic Solvents Market: Deep Eutectic Solvents Market Size, Trends and Insights By Product (Organic Salts + Metal Salts, Organic Salts + Metal Hydrates, Organic Salts + Hydrogen Bond Donor, Metal Chlorides + Hydrogen Bond Donor), By End-use (Pharmaceuticals & Healthcare, Food & Beverages Processing, Cosmetics & Personal Care, Chemical & Materials Industry), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2025-2034 Medical Equipment Calibration Services Market: Medical Equipment Calibration Services Market Size, Trends and Insights By Service (In-house, Third-party Services, Original Equipment Manufacturers (OEMs)), By End-use (Hospitals, Clinical Laboratories), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2025–2034 CRISPR and Cas Genes Market: CRISPR and Cas Genes Market Size, Trends and Insights By Technology Type (CRISPR/Cas9, CRISPR/Cas13, CRISPR/Cas14, Others), By Delivery Method (Ex vivo, In vivo, Physical Methods, Others), By Application Area (Functional Genomics, Oncology, Infectious Diseases, Others), By Tool Type (Guide RNA, CRISPR Plasmids, Cas Nucleases, Custom CRISPR Libraries, Vectors & Cloning Kits), By Crop Type (Cereals & Grains, Fruits & Vegetables, Oilseeds & Pulses, Industrial Crops), By Disease Type (Cancer, Blood Disorders, Ophthalmic Diseases, Infectious Diseases, Others), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2025–2034 Y Chromosome Microdeletion Detection Kit Market: Y Chromosome Microdeletion Detection Kit Market Size, Trends and Insights By Product Type (PCR-based Kits, FISH-based Kits, Others), By Application (Hospitals, Diagnostic Laboratories, Research Institutes, Others), By End-User (Healthcare Providers, Research Laboratories, Others), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2025–2034 The Paracetamol Market is segmented as follows: By Product Type Tablet Capsule Liquid Suspension Powder By Distribution Channel Hospital Pharmacies Retail Pharmacies Online Pharmacies By Application Type Headache & Fever Muscle Cramps Cold & Cough Click Here to Get a Free Sample Report of the Global Paracetamol Market @ Regional Coverage: North America U.S. Canada Mexico Rest of North America Europe Germany France U.K. Russia Italy Spain Netherlands Rest of Europe Asia Pacific China Japan India New Zealand Australia South Korea Taiwan Rest of Asia Pacific The Middle East & Africa Saudi Arabia UAE Egypt Kuwait South Africa Rest of the Middle East & Africa Latin America Brazil Argentina Rest of Latin America This Paracetamol Market Research/Analysis Report Contains Answers to the following Questions. Which Trends Are Causing These Developments? Who Are the Global Key Players in This Paracetamol Market? What are Their Company Profile, Product Information, and Contact Information? What Was the Global Market Status of the Paracetamol Market? What Was the Capacity, Production Value, Cost and PROFIT of the Paracetamol Market? What Is the Current Market Status of the Paracetamol Industry? What's Market Competition in This Industry, Both Company and Country Wise? What's Market Analysis of Paracetamol Market by Considering Applications and Types? What Are Projections of the Global Paracetamol Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about imports and exports? What Is Paracetamol Market Chain Analysis by Upstream Raw Materials and Downstream Industry? What Is the Economic Impact On Paracetamol Industry? What are Global Macroeconomic Environment Analysis Results? What Are Global Macroeconomic Environment Development Trends? What Are Market Dynamics of Paracetamol Market? What Are Challenges and Opportunities? What Should Be Entry Strategies, Countermeasures to Economic Impact, and Marketing Channels for Paracetamol Industry? Click Here to Access a Free Sample Report of the Global Paracetamol Market @ Reasons to Purchase Paracetamol Market Report Paracetamol Market Report provides qualitative and quantitative analysis of the market based on segmentation involving economic and non-economic factors. Paracetamol Market report outlines market value (USD) data for each segment and sub-segment. This report indicates the region and segment expected to witness the fastest growth and dominate the market. Paracetamol Market Analysis by geography highlights the consumption of the product/service in the region and indicates the factors affecting the market within each region. The competitive landscape incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled. Extensive company profiles comprising company overview, company insights, product benchmarking, and SWOT analysis for the major market players. The Industry's current and future market outlook concerning recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging and developed regions. Paracetamol Market Includes in-depth market analysis from various perspectives through Porter's five forces analysis and provides insight into the market through Value Chain. Reasons for the Research Report The study provides a thorough overview of the global Paracetamol market. Compare your performance to that of the market as a whole. Aim to maintain competitiveness while innovations from established key players fuel market growth. Buy this Premium Paracetamol Research Report | Fast Delivery Available - [220+ Pages] @ What does the report include? Drivers, restrictions, and opportunities are among the qualitative elements covered in the worldwide Paracetamol market analysis. The competitive environment of current and potential participants in the Paracetamol market is covered in the report, as well as those companies' strategic product development ambitions. According to the component, application, and industry vertical, this study analyzes the market qualitatively and quantitatively. Additionally, the report offers comparable data for the important regions. For each segment mentioned above, actual market sizes and forecasts have been given. Who should buy this report? Participants and stakeholders worldwide Paracetamol market should find this report useful. The research will be useful to all market participants in the Paracetamol industry. Managers in the Paracetamol sector are interested in publishing up-to-date and projected data about the worldwide Paracetamol market. Governmental agencies, regulatory bodies, decision-makers, and organizations want to invest in Paracetamol products' market trends. Market insights are sought for by analysts, researchers, educators, strategy managers, and government organizations to develop plans. Request a Customized Copy of the Paracetamol Market Report @ About Custom Market Insights: Custom Market Insights is a market research and advisory company delivering business insights and market research reports to large, small, and medium-scale enterprises. We assist clients with strategies and business policies and regularly work towards achieving sustainable growth in their respective domains. CMI provides a one-stop solution for data collection to investment advice. The expert analysis of our company digs out essential factors that help to understand the significance and impact of market dynamics. The professional experts apply clients inside on the aspects such as strategies for future estimation fall, forecasting or opportunity to grow, and consumer survey. Follow Us: LinkedIn | Twitter | Facebook | YouTube Contact Us: Joel John CMI Consulting LLC 1333, 701 Tillery Street Unit 12, Austin, TX, Travis, US, 78702 USA: +1 737-734-2707 India: +91 20 46022736 Email: support@ Web: Blog: Blog: Blog: Blog: Buy this Premium Paracetamol Research Report | Fast Delivery Available - [220+ Pages] @ while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data

Unpacking Fashion's New AI Marketing Toolkit
Unpacking Fashion's New AI Marketing Toolkit

Business of Fashion

time4 minutes ago

  • Business of Fashion

Unpacking Fashion's New AI Marketing Toolkit

Ever since Mango started to use Smartly, an AI-driven performance marketing tool, for social media ads, its revenue generated by these ads has quadrupled. Using the platform, Mango's design team is able create brand templates that can be easily toggled between different versions of a photo of a dress, for example. Whereas before, creating different images required taking photos of different outfits in multiple settings. The womenswear brand is far from the only fashion player to have figured out how to use artificial intelligence to optimise and boost the efficiency of advertising. Companies including sneaker retailer Foot Locker and German e-commerce giant Zalando are using AI for everything from product image backgrounds to quick-turnaround campaigns that align with social media microtrends. Consumers go through content — and trends — so quickly today that advertisers struggle to keep up with analog creative production alone. AI's rapid generation capabilities help marketers produce more varied ads so viewers are less likely to tire of them as they scroll social media's endless feeds. But figuring out the right formula to use AI is no small feat. New tools seem to pop up weekly and while some platforms excel at automatically generating images, they may lack the editing tools marketers need to ensure visuals stay on-brand. Brands must consider their unique needs — which can range from visualising creative ideas for a campaign and enhancing their product imagery with dynamic backgrounds to automatically targeting different audiences with different versions of the same ad — in order to determine the ways in which AI could amplify their creative production. The most accessible AI tools are ChatGPT and Adobe's Firefly, which many agencies already use for easy image generation. Others favour more advanced platforms like Midjourney and Leonardo AI for greater creative control and experimentation. Meanwhile, AI agency Maison Meta and Zalando aggregate multiple AI technologies into their own platforms, curating the best tools for specific tasks like background generation and editing under one interface — Maison Meta also hosts workshops for clients like Mango to teach them how to use its toolkit. More advanced tools are able to connect the dots between image generation and ad optimisation on social media. Meta, for instance, has its own suite of AI tools called Advantage+, which includes creative enhancements that allow brands to customise their ads by animating imagery, adding music or enhancing copy. Platforms like Smartly and Pixis are also dedicated to optimising the creative content in ads, allowing marketers to create visual templates that can be automatically updated to cater to different customers across platforms like Meta, TikTok, Amazon and more. Footwear retailer JustFab, for example, was able to create a template for its broad product catalog by removing the backgrounds across all images and generating new seasonal scenes across using Smartly. 'It's the consumption happening now through social media that requires a volume that the marketing industry wasn't prepared for,' said PJ Pereira, creative chairman of advertising agency Pereira O'Dell. Lead With Human Creativity Regardless of the AI tools, human creativity and artistic direction must come first. 'This is not the end of the creative director or the creative teams,' said Jason Widup, senior vice president of marketing at AI advertising company Pixis. 'What we're seeing is the creative teams want to create new, interesting, fun concepts. They want to be pushing the envelope. And AI still doesn't have human taste.' What this looks like in practice is using traditional brainpower to come up with core campaign concepts, and then using AI to see how far the idea can be pushed — testing out how an image would look on Mars, for instance, or with a giraffe alongside a model, said Pereira. 'You can think and see in real time,' he said. While in the past, campaign generation could be costly, AI enables marketers to test multiple ideas at one time and see what works best. 'The biggest leap currently as a creative industry is the fact that the risk of trying something is infinitely smaller,' said Pereira. Turn One Asset into Countless Variations Proponents of the technology still don't trust AI to fully take over ad production, said Pixis's Widup. Instead, many feed product assets and brand guidelines into tools like Smartly and Pixis, and then use the platforms to iterate on existing ideas and imagery to change backgrounds, colours or placement to create different versions of an ad that can be personalised and targeted across audiences. For Zalando, using its own AI tools to showcase products in a relevant context — like a hiking boot on a mountain, or even to turn static imagery into video — makes all the difference in driving customer engagement. This, in turn, helps them better understand what their customers want to see, which leads to fewer returns and triple the conversions. 'We do not have endless hands, and we do not have endless time and endless budget,' said Matthias Haase, vice president of content solutions at Zalando. Localise in Real Time Beyond creative content, AI can be leveraged to reach the right users at the right time. Whereas in the analog days of digital acquisition, consumers were repeatedly served the same ads, brands can now automate when viewers are served a piece of content — whether for a complementary product to one they already own or a specific handbag colour they've been searching for. Most of Zalando's AI-generated content is market-specific to cater to local moments like Oktoberfest in Germany or regional running events, for example. These quick-turnaround, targeted campaigns typically take four days to produce, compared to six to eight weeks for traditional ad campaigns, and made up 40 percent of Zalando's campaigns in 2025. Its product description pages will eventually be customised to each geographical market using AI, showing different outfit combinations for French versus Polish shoppers, for example, and swapping out models that are recognised in different regions using digital twins. Build Content that Responds to Context For platforms that connect AI image generation with targeting such as Smartly, brands can reach customers even more dynamically by making each element of an image changeable depending on the customer who is interfacing with it. 'Every element can effectively change based on the time of day, [and the] specific audience that is being targeted,' said Oliver Marlow-Thomas, chief innovation officer at Smartly. 'We can dynamically map specific audiences to show specific variants … The dress the model is wearing, the shoe that's in the image, the colour of the background, or the colour of the hat, all of that is mapped and changeable.' Pixis, on its end, draws on data sources from Shopify to Google to macroeconomic data and weather channels to inform its decisions around which ad imagery is shown to who and when, said Widup. The platform has tested these dynamic ads for fashion brands on Meta, tailoring visuals and messaging to current weather patterns to make them feel relevant — showing rain jackets during storms or breezy outfits during heatwaves, for example — and boosting engagement and conversion rates. Optimise Targeting with Platform Data Brands that advertise on Meta can use its native AI tools to enhance existing content and optimise targeting. After Meta's targeting capabilities were reduced with Apple iOS changes in 2021, the platform began to build out Advantage+ in order to enhance advertising effectiveness on the platform by testing different ad types across users — and the more versions of creative content it has to test on customers, the better. 'Platforms like Meta are now saying, 'We've reduced your targeting capabilities, but just give us a lot of creative ads to use, and we'll refine it,'' said Widup. Meta's own targeting only goes so far, however, because it solely relies on data from its own ecosystem of platforms and first-party customer data provided by advertisers. Tools like Pixis and Smartly, which are integrated across social, search engines and shopping platforms including TikTok, YouTube, Google and Amazon, can use data from various sources to expand their targeting capabilities. Regardless of the optimisation tool used, the creative idea at the root of any campaign — and the creativity that underlies the different AI-made iterations — ultimately remains the most important piece of the puzzle. 'The original thought is the thing that will capture the human,' said Smartly's Marlow-Thomas. 'The artificial thought is the thing that will scale it and create lots of different iterations.'

A rare whiskey lottery is open in Pennsylvania and here's how you can enter
A rare whiskey lottery is open in Pennsylvania and here's how you can enter

CBS News

time4 minutes ago

  • CBS News

A rare whiskey lottery is open in Pennsylvania and here's how you can enter

A rare whiskey lottery now open across Pennsylvania and people have a chance to get their hands on some limited edition items. People who hold state liquor licenses and Pennsylvanians age 21 and older can enter the "Limited-Release Lottery" that the state says allows them to fairly distribute items that are popular and have limited availabilities. By entering the lottery, people will get a chance to purchase one of the rare items. The lottery features 10 different items and is open until Friday, August 8 at 5 p.m. The items available in the lottery include Blanton's Straight From The Barrel Bourbon at $157.99 per bottle and Blanton's Gold Straight Bourbon $144.99 per bottle. Some higher priced items in the lottery include the Woodford Reserve Baccarat Edition Straight Bourbon at $2,199.99 per bottle and the Weller Millennium Straight Bourbon at $7,499 per bottle. There are some more economical options in the lottery, like Stagg Straight Bourbon Barrel Proof at $59.99 per bottle. Anyone interested in entering must have an active account with Fine Wine & Good Spirits with up-to-date billing information on file. Participants can enter here in as many lotteries as they like. One entry will be accepted per household. The drawing will be held during the week of August 11 and those who enter should be notified if they've won or not in the following weeks. If you are selected, you'll be able to pick a store location for pickup.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store