Tata Coffee Grand Cold Coffee rediscovers the coolest way to create a connection
HighlightsTata Coffee Grand Cold Coffee's new campaign digital film captures the essence of spontaneous connections amidst the daily hustle, emphasizing that even fleeting moments can lead to memorable experiences shared over cold coffee. The campaign's slogan, 'Too Cool to Have It Solo,' reflects the brand's belief that coffee serves as a powerful facilitator of camaraderie and connection among the youth. Partha Biswas, President and Head of Ready-to-Drink Business at Tata Consumer Products, highlighted the growing cold coffee consumption in India, showcasing the launch of indulgent, ready-to-drink cold coffees in international flavors.
Tata Coffee Grand Cold Coffee
has unveiled its campaign digital film, a refreshing and relatable take on the daily grind, with chance encounters turning into something more.
In a world that's always on the move, the film captures how even fleeting moments can become memorable when shared over a chilled ready to drink coffee.
With its new-age appeal and the hook of 'Coffee!, here?', the campaign speaks directly to this new generation—encouraging them to take charge of moments that spark stories and connections and how a
cold coffee
this good never fails to start a conversation.
In a world of quick scrolls and fleeting interactions, a can of Cold Coffee becomes more than just a refreshment—but an instant conversation starter that invites people to pause, engage and rediscover the joy of simple,
spontaneous encounters
.
The brand's punchy slogan, 'Too Cool to Have It Solo,' captures the essence of youthful
camaraderie
and the idea that coffee, like life, is best when shared. It reflects the brand's core belief—that coffee isn't just functional, but the coolest way to create a connection.
The film captures a chance encounter between a young woman and a man. Amid the rush-hour chaos, she sketches him, and in that fleeting moment, their eyes lock. What begins as a quiet, almost unnoticed exchange quickly transforms into something electric—a spark, a smile, a shared glance, and the undeniable promise of something more. It's a story of connection, unspoken yet powerful, set in the heart of everyday life.
This urban story celebrates the unexpected magic of everyday life. With the playful exchange of 'Coffee?' The film captures the beauty of spontaneous moments and the silent yet powerful chemistry that defines youth. One sip later, and they get lost in their own playful world full of possibilities, only to later snap back to reality, and their moment turns into a blissful memory.
Partha Biswas, president and head - RTD business, Tata Consumer Products, said, 'Cold Coffee consumption is exploding in India and we have launched a truly indulgent range of On the Go, Ready-to-Drink cold coffees in delicious international flavours.'
Kiran Ramamurthy, president, 82.5 Communications said, "Our campaign brings that to life, transforming the brand into more than just an icebreaker – a facilitator of genuine connections."
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