From Punjab to Paris: How Royal Chess Mall Conquered the Global Chess Market

Associated Press

19-03-2025

03/19/2025, Amritsar, Punjab // KISS PR Brand Story PressWire //
Every brand established globally has a unique narrative to share since it becomes the vantage point for the perception of the brand and the values that it shares. Without such narratives a brand is without a life and is as good as dead. Royal Chess Mall is one of such brands that is filled with life with a unique story to share about its establishment and its commitment to excellence in the products that it delivers. Their story transcends the norms of brand establishment and has become an epitome of inspiration to local business owners. It also sends a message that no matter the location or strength of your establishment, your story can reach millions while also establishing a highly successful business with a great turnover.
The global chess market is not an easy feat to navigate especially due to the complexities. International relations, and trade affairs making it difficult to achieve a worldwide feat. However, the Royal Chess Mall has proven time and again that perseverance is the key to transcend such individual barriers and reach continents, especially from its origins in Punjab to the fashion capital of the world 'Paris'.
The journey to the Grand-Est and the world
From the historians, it is evident that chess clearly originated from northern India which was called 'Shatranj' which has survived generations and has upheld its title of one of the oldest chess games that counts on the strength of your cerebral capacity. Owing to its origins, chess crafting has remained an art in northern India which has been passed down by generations of skilled craftsmen especially in the small villages of Punjab.
Their skills have been honed by years of practice untouched by modern influence and machinery. This makes them a unique bunch in the current generation as only they possess the talent and the skills to sculpt premium chess sets which are unique to the globe. They have become master carvers in the world of chess crafting and are a generational talent that cannot be reproduced. Therefore, their sculpted chess pieces have gained global traction globally due the uniqueness and luxury projected.
Royal Chess Mall has a collection of various chess sets ranging in a wide spectrum allowing customers to fall in love with it at first sight. For any brand to be successful like ours, it first essential to provide products to customers which transcends the industrial standards. This creates an establishment of a high/quality brand that is value for your money. Since, we understood this in our early stages of manufacturing chess pieces we ensured that our products have a global reach and due to our ambitions our brand was shaped by the following principles:
1. Highest Standards
As we aim to reach globally, we understood some of the uncompromising aspects that need to be incorporated while crafting our chess sets. While our chess sets already meet industrial standards, we have done our best to transcend it and match customer requirements. Therefore, it goes without saying that the world can rely on us to deliver chess pieces that meet luxury and art.
2. Diverse Collection
We offer a diverse collection of chess sets that are unparalleled and timeless. Every chess set crafted has offered a unique blend of art, sustainability, and a modern blend. Since, we need to make a mark in the global market we also understood the diverse requirements of our customers by studying the market closely. This has inspired us to have a diverse inventory so that customers looking for chess with specific requirements can easily find it with our brand.
3. Adhering Environmental Standards
We are a pro-environment brand and believe in a circular economy and the goal of reducing carbon emissions. This is why we have catered to boost the local economy while also ensuring that the environment is not harmed in the process of manufacturing chess sets. This adherence has also inspired many of our chess sets that have been derived from wood pieces and polished to the best of our ability. Upholding environmental standards has been our top priority as a brand while also listening closely to our customers, their suggestions, and feedback.
4. Taking pride in our Handcrafted chess pieces
Well, we have come across various chess brands where to meet the demands of the customers they have laid off skilled sculptors and have started relying on digital printers and other machinery taking the joy out of the handcrafted chess experience. However, at Royal Chess Mall we have ensured that we celebrate our master carvers to craft unique chess pieces which are collectible worthy and one of a kind. Due to this our brand has been gaining the attention of global chess players as we also support the local economy and not be a slave to capitalism.
5. Innovative designs
We truly take pride in our master carvers as they are the backbone of our brand leading us to excellence. Their artistry has crafted chess pieces that cannot be replicated merely because of the level of patience, hardwood, and the talent that they have put to sculpt it. Their level of innovation cannot be matched allowing us to market high-quality, unique, and premium chess sets at the best price. For instance, our marengo knight has become one of the most popular chess pieces inspired by the horse in the battle of Marengo.
We take pride in calling ourselves a global brand, shaped by our dedication to quality and customer feedback. While our journey as a global presence began in North America, we have also attracted a significant customer base from France, particularly the Grand-Est region. Our ambition has carried us across the Atlantic to Europe, the Global South, and the East, reaching customers in over 80 countries. As a growing brand, we are committed to enhancing your chess-playing experience with the best products and unmatched service.