Emily Atack and Danny Dyer's new primetime ITV game show is revealed - and insiders say its premise is VERY familiar
It was revealed earlier this year that the pair, who both starred in the Disney+ hit Rivals, will front a Saturday night game show called Nobody's Fool.
Bosses at the broadcaster brought in the pair in a bid to 'freshen up their entertainment talent', it was reported.
The duo are reportedly set to receive a whopping £250,000 each for the gig, with the show expected to air next year.
But similarities between Nobody's Fool and Rivals are said to have raised eyebrows behind the scenes.
A source told The Sun: 'Rivals is the story of a web of rival individuals which is spun around a stately house, Penscombe Court, and their efforts to constantly outdo one another.
'That's exactly the basis for the new gameshow, which also has the background of a country pile and sees all the competitors try to outwit one another.
'Those in the know are already describing it as: "A game of intellect and deception" which could be the catchline for one of Jilly's novels.'
MailOnline has contacted representatives for Danny and Emily for comment.
Danny and Emily have been busy so far this year filming the second series of the smash-hit series, based on the racy books of Dame Jilly Cooper.
Danny, who played pub landlord Mick Carter in EastEnders for almost a decade, is no stranger to game shows.
The hardman previously hosted The Wall for the BBC, which ran for three series before ending in 2022 when Danny left EastEnders and the BBC.
Mum-of-one Emily starred as a team captain on now-axed CelebJuice with Keith Lemon and Laura Whitmore.
Danny recently revealed there is so much bonking in Rivals 2 – which is currently filming - that they have hired every intimacy coach in the UK.
He said: 'We are doing 12 episodes of Rivals and we are filming until March next year.
'It is brilliant but it is a mad thing to do a sex scene. If you think about it you are legally allowed to tongue someone else. It is part of your job. Depending on your partner. It is OK if you fancy it, I am not going to lie.'
He added: 'On Rivals there are a lot of intimacy coaches. I think we used every intimacy coach in the land.'
In the smash hit Disney + show, based on the novel by Jilly Cooper, Danny played self-made businessman Freddie Jones who goes into business with Rupert Campbell-Black, played by Alex Hassell and Declan O'Hara played by Aidan Turner.
In the show Jones falls in love with romance author Lizzie Vereker, played by actress Katherine Parkinson. The initial run was eight episodes but Disney + have asked for more this time around.
Danny's performance as Jones has been hailed as bringing heart to the frothy, pulpy show, which has led to a reassessment of him as an actor, following his long-running stint in EastEnders.
He was awarded a Bafta in May for his performance in Mr Bigstuff. He told Esquire magazine: 'People saw me in a different light[in Rivals], and it came out just after Mr. Bigstuff, which, for once, shows a bit of versatility, because Lee is so different to Freddie.
'I've made a lot mistakes over the years. I've said yes to a lot of jobs I probably shouldn't have, probably because I was driven by the dollar – I had bills to pay and kids in private schools. Now, I'm at a stage where I have loads of offers that I've got the power to say no to. I think I'll be defined by what I say no to, and it's really exciting for me.'
On stage at the Baftas where he won the award to Best Male Performance in a Comedy he said: 'What a touch! Comedy performance. I thought my acting was so bad it was funny. I want to thank Sky for giving our show a shot. F***ing hell, I'm choked up.
'I got to dedicate this to (Mr Bigstuff writer) Ryan Sampson. One of the greatest things to come out of Rotherham. Which is not saying much.
'But one of the best actors this country's ever produced, I'm telling you. Never done the same thing twice. Which is not something I can say. He wrote this part for me, so you know... I'm getting choked up again, f**k me.'
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