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U.K. Prime Minister Keir Starmer and Nvidia CEO Jensen Huang on stage Monday at London Tech Week's opening event. (Tolga Akmen/EPA-EFE/shutterstock/Shutterstock)

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The Ad Industry's A.I. Reckoning
The Ad Industry's A.I. Reckoning

New York Times

time32 minutes ago

  • New York Times

The Ad Industry's A.I. Reckoning

The Cannes Lions Festival of Creativity, an ad industry conference, awards show and schmoozefest that begins on Monday, is known for its beaches and its sunny atmosphere. This year, attendees can also expect an existential debate. For years, ad executives have understood a technological takeover of ad creative was coming, and with it, a power shift from creative agencies to the tech giants that control the platforms. Now, with companies like Google, Pinterest, Snap and Amazon steadily adding powerful A.I. ad creation tools, it feels uncomfortably near. Anxieties peaked this spring with reports that Meta would soon allow advertisers to make A.I.-generated ads without any agency involvement. Some believe agencies can effectively embrace generative A.I. (Agencies are a 'critical partner' and 'an essential channel for the industry,' Dave Dugan, Meta's vice president of global clients and agencies, said when asked about the company's new A.I. tools.) Others warn agencies will be displaced by it. 'The advertising world might be at their funeral without even realizing it,' said Geoffrey Colon, an entrepreneur who spent two decades at creative agencies and tech giants. To sum it up, he said: 'Iceberg ahead.' Agencies are dependent on tech platforms for distribution. For years, Madison Avenue's relationship with Silicon Valley has been somewhere between symbiotic and codependent, with agencies and tech companies working together to buy, sell and serve ads across various platforms. Want all of The Times? Subscribe.

Keir Starmer's Quest to Keep Everything from Escalating
Keir Starmer's Quest to Keep Everything from Escalating

Bloomberg

timean hour ago

  • Bloomberg

Keir Starmer's Quest to Keep Everything from Escalating

Bloomberg Weekend The UK prime minister is 'gravely concerned' about Israel and Iran, Mali has a mud-brick building problem, and men in finance are suffering from pelvic-floor dysfunction. By Save Welcome to the weekend! This week, the companies behind many of China's most popular AI chatbots disabled some of their services prior to an annual event in which millions of Chinese citizens take part. What was it? Find out with this week's Pointed quiz.

Visitor numbers in Jersey down on last year
Visitor numbers in Jersey down on last year

Yahoo

time2 hours ago

  • Yahoo

Visitor numbers in Jersey down on last year

The number of people who visited Jersey in the first four months of this year was down compared to 2024. There were 35,200 visitors in April - a drop of 7,100 on last year, figures from Visit Jersey revealed. In March, there were 26,200 - 1,300 less than the previous year. Tricia Warwick, the chief executive of Visit Jersey, said it was a "small slump" but the figures were "disappointing". In February, there was a slight rise in visitors of 1,100, with 19,300 people visiting the island. Ms Warwick said one of the reasons for the overall drop could be the recent change of ferry operator in the island. She said: "We recognised that [the ferry changes] would be the case. We had to prepare for the transition from one ferry operator to the other, particularly as it came so late in the day." She said there were signs of optimism but the industry needed to focus on converting interest online into bookings. She said: "When we look at our marketing stats for Visit Jersey, they are up. "More people are looking at our website, more people are investigating whether they should travel to Jersey, and then they are clicking on to hotels and attractions; but that business is not converting, they are not making the booking." Passengers who came through Jersey's ports were also down on last year. Figures from the Ports of Jersey showed overall passenger numbers from January to the end of May stood at 629,801 - a 7% decrease from 2024. The figures includes visitors, island residents and business travel. Airport numbers were similar to last year, with 524,450 people who came through the airport. However, the number of sea passengers in the last four months stood at 105,451 - a 30% decrease on last year. Minister for Sustainable Economic Development Kirsten Morel said the figures were "weaker than we want them to be". He said: "It tells us we need to work harder to get the conversion of people looking at the island to turn into booking. "We need to work with the hotel industry to get offers into the market to attract people to the island." More news stories for Jersey Listen to the latest news for Jersey Follow BBC Jersey on X and Facebook. Send your story ideas to Increase in visitors to island in 2024 - figures Rise in holidaymakers reported amidst funding call Visit Jersey Ports of Jersey

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