IPL Fans Are Dreading This TV Ad As Cricket Finally Returns. Can You Guess It?
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IPL 2025 returns with RCB Vs KKR contest on Saturday evening but fans are dreading the recurring ads played during IPL broadcast. Can you guess which one is it?
Indian Premier League (IPL) fans are all geared up for the resumption of their favourite cricket series after the 18th edition was suspended briefly. IPL 2025 was halted amid the escalating tensions between India and Pakistan. As the woes of potential war breaking out between the two nations subsided, BCCI chalked up a new schedule to bring this year's IPL to a conclusion which is already in its final leg. The first match after the announcement of suspension will be played at the M.Chinnaswamy Stadium in Bengaluru between Royal Challengers Bangalore and Kolkata Knight Riders on Saturday, May 13.
A time to gather once again and celebrate cricket, IPL fans are rather worried. Why? Let's us find out.
If you are just tuning in, there's an advertisement that plays on loop during the IPL commercial breaks. It's genius, it's jarring, it's on tv all the time.
'Dena zara Marie!"
'Almari?"
'Arrey, Marie Marie!"
'Icchadhari? Kaun saans hamari?"
'Buri hai yeh bemaari."
'Arrey, Parle Marie maang rahi hoon main!"
Parle Products, the Indian food corporation that gave us the iconic Parle-G, decided to come up with a series of TVC for their Marie biscuits and it turned out to be a crash course in marketing.
Call It Parle Marie
The idea behind the viral ads is simple. The magic word is 'Parle". Call it just 'Marie" and you are in an infinite back and forth of conveying what you actually want. The message behind the several commercials is that Parle Marie is the only Marie biscuit worth asking for. Calling it just 'Marie" wouldn't cut it.
Social Media Isn't Prepared
Going by the recent posts made by users on 'X', it is clear that as much as they want to tune in to IPL, they are aware that the airing of Parle Marie adverts is something they cannot simply escape.
Tomorrow, this torture will start again. pic.twitter.com/hFufIpYjwR — Aditya Saha (@Adityakrsaha) May 16, 2025
Parle Marie Causes Outrage
As viral as the ad became, the repetition of 'Parle Marie" during IPL breaks brought Internet together to fight a common cause: take the ad off air. The chorus only grew louder with time.
'That Parle Marie ad campaign is a brilliant case of pissing people off by getting on their nerves to the point where they'll never forget the brand. It's the next most irritating thing to come out of IPL after jhumping jhapang," wrote one angered viewer.
'I will never ever in my life buy parle Marie biscuits for disgusting and cringe advertisement video," chimed another.
'I know why Parle is doing it but this Parle Marie ad series in the IPL is probably one of the most idiotic/irritating ones. They are giving good competition to mere circle mein aaja cacophony."
'If Parle's goal was to make sure no one ever buys Parle Marie again, that IPL ad is a masterpiece. Mission accomplished."
Marie History Lesson
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The recurring Parle Marie ads unwittingly contributed in teaching netizens a very unique lesson in history. Marie is a type of biscuit rather than being Parle's own invention. Made from wheat flour, sugar, palm oil, with a vanilla tinge to it, these tea-dipping, round, and intricate biscuits date all the way back to 1874. Peek Freans Bakery commemorated Russia's Grand Duchess Maria Alexandrovna's wedding to the Duke of Edinburg with these tea-dunking treats in London.
Initially called Maria, the biscuit's name changed to Marie as it travelled the Europe and became an integral part of Spain's society.
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