Partnering with Africa's boldest businesses: TAG steps into the spotlight
TAG, an independent advisory and investment management firm, is making its presence known as a vital ally for Africa's small and medium-sized enterprises (SMEs) and Creatives. Focused on unlocking scalable growth across the continent, TAG works closely with entrepreneurs, investors, and ecosystem enablers to help African businesses thrive in complex markets.
With deep expertise in financial strategy, investment readiness, and sustainable business development, TAG partners with high-potential SMEs & DFIs (Development Finance Institutions) to strengthen their operations, access capital, and scale confidently across borders. Working behind the scenes with emerging and high-impact ventures like The Plug, Azuwa Studios, Peninsular Manufacturing, Challenge Fund for Youth Employment, Ororo Waste Management, among others, TAG brings practical support to African businesses that are solving real problems and scaling with purpose.
From the creative economy to agribusiness, tech, and consumer goods, TAG is committed to advancing a new generation of African-led ventures that are not only investment-worthy but also transformative for local economies. This commitment is particularly evident in its work with Africa's growing creative sector, a space where talent abounds but structural barriers persist.
'As advisory partners to Africa's SMEs and creatives, we believe creativity and entrepreneurship are powerful economic drivers,' said Fiyin Ogunlesi, Managing Principal at TAG. 'But too many still face barriers to funding, ownership, and sustainability. Our mission is to close those gaps through practical support, from investment readiness to CFO services and global partnerships, helping our clients turn potential into lasting impact. Recently, we launched our Nigeria-focused Afrobeats economy Report to spotlight the opportunities in the music industry and creative ecosystem as a whole. We are partnering with the next regional champions across verticals, making Africa more global and economically viable, one bold venture at a time.
Pictured from left to right: Brenda Fashugba, Regional Director, Creative Economy at the British Council; Arese Ugwu, Founder of Azuwa Studios; Natascha Korvinus, Principal at Proparco; Olisa Adibua, Creative Industry Entrepreneur speaking at TAG's launch in April.
The firm's approach is hands-on, providing services such as embedded CFOs, financial structuring, policy engagement, and ecosystem mapping to ensure that African businesses are not just surviving but scaling with strategy.
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