Hans Zimmer to compose signature brand score: ‘The Sound of Vox Cinemas'

Campaign ME

13-03-2025

Vox Cinemas, the cinema arm of Majid Al Futtaim, has revealed its collaboration with Academy Award-winning composer Hans Zimmer to compose an exclusive, signature brand score for Vox Cinemas, which will become its sonic brand identity.
Being created with the goal of developing a sound that is synonymous with the brand, this unique score will be featured across multiple touchpoints, including in an upcoming brand campaign, in-cinema experiences, and across customer service interactions, all designed to enhance and elevate the customer journey.
Speaking about his work for Vox Cinemas, legendary composer Hans Zimmer, said. 'The Middle East holds a special place in my heart, as does cinema; it's what truly moves me. I was genuinely excited to collaborate with Vox Cinemas, the region's largest and most beloved cinema chain.'
'Voxo Cinemas' commitment to creating magical moments for guests and the idea of creating a unique sound for the brand resonated as it beautifully illustrates how cinema connects us all. It's at the heart of so many unforgettable moments, ones that are passed down through generations, just as Vox has done over the years.'
Creator of some of the best-known and most influential film scores of our time, Hans Zimmer has more than 500 projects across all mediums to his credit, grossing more than $28bn at the worldwide box office.
Zimmer has been honoured with two Academy Awards®, three Golden Globe® Awards, five Grammy® Awards, an American Music Award, and a Tony® Award, as well as six Emmy® nominations.
Ignace Lahoud, Chief Executive Officer of Majid Al Futtaim – Entertainment, said, 'VOX Cinemas is proud to partner with the legendary Hans Zimmer to create a signature score that is instantly recognisable and synonymous with our brand. This collaboration marks a new chapter in our journey, enhancing the moviegoing experience with a distinctive sound that resonates across the diverse markets we serve.'
The partnership is another milestone in Vox Cinemas' legacy of innovation in the global entertainment industry. Zimmer will create a unique composition that celebrates Vox's journey of bringing audiences together through the power of cinema.
Lahoud added, 'For 25 years, Vox Cinemas has been at the forefront of innovation in the global entertainment industry, shaping some of life's most cherished moments — from childhood to adulthood. Through the magic of cinema, we continue to be a key part of our audience's unforgettable experiences. As we look to the future, we remain committed to pushing boundaries and redefining how people experience cinema, ensuring that every visit to Vox is nothing short of extraordinary.'
Music plays a vital role in the cinematic experience, forging lasting connections between audiences and evoking the emotions that cinema uniquely creates across cultures and generations.
'When it came to selecting the composer for this project, only one name stood out: Hans Zimmer. Known for his ability to draw on deep, universal emotions through his iconic scores, Zimmer was the perfect choice,' Lahoud said.
Blending orchestration with regional musical influences, Zimmer's composition will aim to resonate with Vox Cinemas' diverse, multicultural audience.
The collaboration will debut with the release of the score in an upcoming brand campaign, launching across the region in mid-April 2025.