Apple to boost AI spending, Tim Cook says difficult to see a world where iPhone is not living in it
The company said its growing AI ambitions are also visible in its capital expenditure. Spending is trending higher yeartodate, although Apple still leans on thirdparty partners for some infrastructure, limiting the overall rise in its CapEx figures.In an interview with CNBC ahead of the earnings release, Apple disclosed that mergers and acquisitions form part of this accelerated push. Cook said the company had already completed seven acquisitions in 2025, describing them as modest in size but significant strategically. 'None was huge,' he said, adding during the call that Apple was 'making acquisitions at the rate of one every several weeks.'The company has faced criticism for being slow to respond to the current AI wave. Some of its flagship announcements, such as a revamped AIpowered Siri, have failed to ship on time. Reports have even suggested that a demo of the new Siri was far from ready.But Cook defended the company's approach, insisting that Apple is not interested in speed for its own sake. 'Rushing out the wrong features or the wrong products just to be first would be a mistake,' the company has repeatedly said. 'That's especially true if those products don't work as promised.'Apple says it has already launched more than 20 new AIpowered capabilities under its 'Apple Intelligence' branding. These include Visual Intelligence features, a Writing assistant, and a Cleanup tool. Later this year, the company expects to roll out live translation and an AI workout companion. However, the muchanticipated update to Siri has been pushed back to 2026. Cook said Apple was 'making good progress' on the project.advertisementDuring the call, Cook was asked about the possibility that future hardware, such as the AI glasses recently touted by Meta CEO Mark Zuckerberg, could threaten the dominance of the iPhone.'It's difficult to see a world where iPhones aren't living in it,' Cook replied. 'That doesn't mean that we are not thinking about other things, as well, but I think that the [AI] devices are likely to be complementary devices, not substitutions.'Pressed on which areas of AI technology Apple sees as commoditised, Cook declined to give specifics, saying: 'That would give away part of our strategy.'While the AI future for Apple devices is still under wraps, this year we are excited to see how the rumoured iPhone 17 Air will turn out. It is speculated to be the thinnest iPhone ever in the Apple-verse. The iPhone 17 series is expected to debut next month.- Ends
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