Coca-Cola says it appreciates Trump's 'enthusiasm' after president says company will use real sugar in drinks
On Wednesday, President Trump took to social media, saying 'I have been speaking to Coca-Cola about using REAL Cane Sugar in Coke in the United States, and they have agreed to do so.'
In a statement posted online, Coca-Cola said, 'We appreciate President Trump's enthusiasm for our iconic Coca‑Cola brand. More details on new innovative offerings within our Coca‑Cola product range will be shared soon.'
The company is set to report quarterly earnings on July 22. Shares of the company were little-changed early Thursday.
Asked about "general health and wellness considerations" at a recent conference, Coke CFO John Murphy said, "It's one that we've wrestled with. We've at times embraced and at times, not done a great job, honestly, over our long history."
Currency, Coca-Cola uses high fructose corn syrup (HFCS) — a cheaper alternative to sugar — to sweeten its soda. Coca-Cola and PepsiCo (PEP) are the largest buyers of the sugar replicant in the country, tying HFCS producers' fortunes closely to the two beverage makers' production lines.
Archer-Daniels-Midland (ADM), one of the country's leading HFCS providers, fell more than 2.7% in pre-market trading. Shares in Ingredion (INGR), another leading corn syrup supplier, fell more than 5% early Thursday.
The sugar market, on the other hand, has reacted positively to the pronouncement as it eyes what would likely be a major contract from the seller of the most popular soft drink in the world.
The contract price on Sugar No. 11, the global benchmark futures contract for raw sugar trading, was up more than 1.3% on the news. The Teucrium Sugar Fund (CANE), a commodities-focused ETF that is intended to provide investors with exposure to sugar futures, was up more than 1% early Thursday. Seaboard Corporation (SEB) and Bunge Global SA (Q23.F), two of the country's major sugar importers and producers, remained relatively flat Thursday morning, up less than 1% and down less than 1%, respectively.
The move from the Trump administration also comes as the president continues his tariff negotiations.
Brazil, which produces a little less than a quarter the world's sugar cane, making it the top global producer, is currently facing a 50% tariff on goods from the country to the US starting in August.
The US has not yet announced a tariff rate for India, the second largest producer. China, the third largest sugar producer, currently has a 30% tariff in place.
Coca-Cola appears set to join a growing list of big food peers to announce ingredient changes, including Kraft Heinz (KHC), General Mills (GIS), and Nestlé USA, among others.
On Thursday morning, Coca-Cola rival PepsiCo (PEP) was asked about cleaner ingredients on its quarterly earnings call.
"We have a...technical road map to eliminate artificial colors and artificial flavors from our beverages the same as we do for our food business," CEO Ramon Laguarta said, "we'll be able to execute as the regulations evolve, or consumer preference evolve."
PepsiCo stock was up as much as 5% after the company reported results that topped forecasts.
Brooke DiPalma is a senior reporter for Yahoo Finance. Follow her on X at @BrookeDiPalma or email her at bdipalma@yahoofinance.com.
Jake Conley is a breaking news reporter covering US equities for Yahoo Finance. Follow him on X at @byjakeconley or email him at jake.conley@yahooinc.com.
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