Malaysia named official destination partner for ITB China 2025, aiming for inclusive tourism growth
Tiong delivers his speech during the welcoming dinner for ITB China.
BINTULU (May 29): Malaysia is committed to forging closer partnerships with international tourism bodies to build a more inclusive and resilient tourism ecosystem, said Datuk Seri Tiong King Sing.
The Tourism, Arts and Culture Minister noted that 2025 is a milestone year for Malaysia's travel and tourism sector, as the country has been officially recognised as the destination partner for ITB China – one of the most prominent tourism trade shows in China.
'We look forward to leveraging platforms like ITB China to showcase our sustainable tourism efforts, community involvement, and creative culture,' he said in a Facebook post following a welcoming dinner for ITB China in Shanghai on Monday.
He described the recognition as a remarkable acknowledgement of Malaysia's tourism growth and the strong bilateral ties between Malaysia and China in the travel and tourism sector.
'It's an excellent opportunity to strengthen connections between top travel professionals and buyers from across Greater China,' he said, calling it a vital opportunity for networking, building meaningful business relationships, and exploring innovative strategies to promote tourism.
Tiong also highlighted that preparations are underway for Visit Malaysia 2026, a flagship campaign aimed at promoting the nation's cultural richness, natural attractions, and warm hospitality in dynamic ways. China destination partner ITB China Tiong King Sing tourism Visit Malaysia
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