This Viral Brand's New Launch Is Already Selling Out
When it comes to glow-inducing makeup, REFY is the brand I always come back to. Its cream formulas are genuinely unrivalled - particularly the Cream Bronzer and Cream Blush, which have become permanent fixtures in my beauty routine, even while I test new products. The brand's minimal, skin-first ethos resonates with my own approach to makeup: effortless, polished, and never overdone. The Concealer and Lip Sculpt have also earned staple status in my collection, striking that rare balance between effective and understated.
The latest drop from the brand has arrived, and we can safely say these new additions create the ultimate beach make-up, no passport needed. Think naturally flushed, sun-kissed skin, delivered through three new additions to the brand's cult-favourite cream lineup. Two new blush shades - Rust and Plum - have joined the roster, along with a brand-new bronzer shade, Oak, all designed to fill the gaps in the original offering.
Co-founder Jess Hunt introduced the shades on Instagram, citing her inspiration behind these fresh summer tones. The new blushes bring the kind of warmth and depth that were previously missing - Plum (a fan-favourite from the Lip Collection) brings a rich berry tone to cheeks, while Rust is the ultimate faux-sunburn hue - minus the UV damage. These tones flatter a wide range of skin tones and channel that effortless summer glow.
As for Oak, it's a game-changer. Described by REFY as a medium bronze with a neutral-cool undertone, it sits perfectly between the existing bronzer shades. Personally, I'd been alternating between Dune and Tan, never quite finding my match - until now. Oak gives dimension without looking overly sculpted, and it blends seamlessly into the skin with that signature REFY cream finish.
What makes this launch so compelling is that it doesn't reinvent the wheel - it simply completes it. It's everything I love about REFY's best-selling formulas, now in shades that feel tailored for summer and more inclusive than ever. If you're already a fan of the brand's skin-enhancing textures, this trio is bound to become your warm-weather essential.
Spoiler: I'm completely sold - and you will be too. 1.
REFY Cream Bronzer - Oak 2.
REFY Cream Blush - Rust 3.
REFY Cream Blush - Plum
Georgia Scott is a beauty and fashion product writer writing across brands such as heat, Closer, Grazia and Yours specialising in all things lifestyle and trending. Before starting at Bauer, Georgia completed her degree in Journalism at University and worked as a retail beauty advisor and make-up artist.
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