Aston Villa announce exiting new Villa Park development as club's future vision takes a step closer
The plan is to bring world-class music and live entertainment to the live entertainment venue set to open next to the iconic Villa Park stadium in December 2025.
The club have announced that they are teaming up with Oak View Group (OVG), global leaders in venue development, management, food & beverage, and sponsorship sales.
READ MORE: Inside Villa Park: Watkins fires 'easy' warning, £50m transfer promise and Man City in trouble
READ MORE: Inside St Andrew's: Stansfield position admission as Birmingham City 'really impress' auditors
The plan is to make The Warehouse a key music for touring artists, a move that will bring direct competition to the existing music venues in the city.
The Warehouse will have a 3,500-capacity space designed for music, comedy, and other sporting events and will look to entice fans to stay in and around Villa Park on matchdays.
OVG will provide operational support within The Warehouse, with a primary focus on securing the best musical acts, as well as helping secure a naming rights partner for the venue.
OVG's global expertise in venue development and operations – includes its own 23,500-capacity Co-op Live arena in Manchester and partnerships with other leading venues in the UK.
Chris Heck, President of Business Operations at Aston Villa FC, commented: 'The Warehouse marks another exciting chapter in Aston Villa's proud history.
"This new venue will provide Birmingham with a first-class space for live entertainment and significantly enhance the matchday experience for our fans. We're thrilled to be working with Oak View Group, whose credentials in building and managing world-class venues are second to none.'
Rebecca Kane Burton, Executive Vice President, Venue Management at OVG, added: 'We are thrilled to be partnering with such an historic and forward-thinking football club.
"Aston Villa shares our vision for what a modern entertainment destination should be – fan-first, community-oriented, and commercially ambitious.
"The Warehouse will be a jewel in Birmingham's cultural crown, and a benchmark for future collaborations between sport and live entertainment.'
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