Tik Tok sensation Heather Bowling on Manchester brand success
At just 21, Heather, who is originally from from Ormskirk, has an impressive online platform with nearly one million followers on Tik Tok, successive brand deals and an appearance on series 5 of the popular Youtube series Locked In by Footasylum.
But her hopes for the future? 'Hev', as she's known to her followers, is focusing on business.
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The popular up-and-coming Manchester beauty brand By Babes started stocking shelves at the end of 2023 when they released the sought-after serum Lash CEO, which Heather founded alongside Megan Jones, CEO of Deansgate aesthetics clinic Boss Babes Aesthetics.
'It's been crazy and I don't think it's actually hit either of us yet,' said Heather. 'it's just gotten bigger and bigger and bigger as more people have used it, they've loved it and it's just kind of like gone viral.'
Heather initially started out working in social media for the clinic when she moved to Manchester to study Linguistics, but her platform soon grew and before long they were plotting the launch of By Babes, formally known as By Boss Babes.
The internet sensation's growth online has been meteoric, racking up millions of likes and a cult following amongst young adults, resulting in her six night 'freshers tour' around England and Wales last year.
She told the MEN: 'At first I never really had like a strategy plan. I think I just used to post like a mix of chatting videos and then outfits, people started to love it and grew to know me as a person as well.
'I am really proud of myself, but sometimes I get a lot of imposter syndrome and I feel like a fraud in a way, which is dead weird because it is me and I've done it, but like I'm constantly being told online that it's from luck or it's from how you look when it's not and I do owe myself credit where it's due.
'I think it happens with a lot of creators in this industry, because it's like a chance that you get put on the for you page or a chance that the video goes viral, but I think all the creators need to give themselves credit where credit's due.'
Due to Graduate in June, Heather has no plans to slow down as she said she loves the 'constant go, go, go' - balancing a degree, business and career as a full-time influencer.
She said: 'I've always liked that kind of lifestyle where I've got one thing in the morning and then I've got an hour slot and then I've got to plan all this and organize all these trips, I really enjoy it.
'Obviously I graduate in June, so I'm kind of like, I'm not dreading life being a bit slower, but I've said to Megan, like, I want to get in the office more, put me on anything.
'I'll do customer service just so I can remain being busy throughout the week and stuff, I really enjoy the fast pace of it all, although my head is always on another planet because I'm always burned out, but I live for it.'
The duo have big plans for the future of their brand, aiming to release a mascara by April, followed by lip treatments, liners, face masks and eye patches by the end of the year.
The brand are also keen to involve themselves in community events, as they hosted their first event last week at the Everyman cinema in Spinningfileds, a 'Galentines' screening of Bridget Jones: Mad About the Boy complete with popcorn and Tik Toks.
For Megan Jones, 24, the future of the brand is clear, and it's all about liberating women and girls.
She said: 'I just hope that it will continue growing the way that it has with people, just being in the community and helping girls feel more confident in themselves.'
'I hope we carry on everything we did for Galentines, because that was just literally perfect, all the vibes in there were perfect.'
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