APO Group and AFRICA24 to expand content distribution across Africa
APO Group, the pan-African communications consultancy and press release distribution service, has announced a new content agreement with AFRICA24, Africa's major TV and digital media company. Under the partnership, all text, images, video and audio content distributed by APO Group will now be published on AFRICA24's website in both English and French.
Founded in 2009 by Constant Nemale, AFRICA24 operates four major television and digital channels: AFRICA24 TV, the Francophone African news channel; AFRICA24 English, focused on English-speaking audiences; AFRICA24 Sport, covering sports news and competitions across Africa; and AFRICA24 Infinity, dedicated to the creative industries, culture, music, and art.
The group has also made significant advances in the digital space with the launch of the 'myafrica24' application, Africa's first and only HD streaming platform available across smartphones, tablets, computers, and Smart TVs.
The AFRICA24 Group also collaborates with prominent organisations such as Afreximbank, UBA, the African Development Bank (AfDB), UNECA, the World Bank, the IMF, the Organisation Internationale de la Francophonie (OIF), Attijariwafa Bank Group and the OCP Group.
This partnership with APO Group will give AFRICA24 access to premium content from over 300 multinational corporations, major international institutions, sports organisations and African governments, further enriching its digital platform. For APO Group, this marks another step in expanding its network of strategic media partnerships across Africa and internationally.
Both organisations anticipate mutual benefits from the partnership: AFRICA24 gains a steady flow of high-quality content, while APO Group's clients enjoy greater visibility through one of Africa's most influential media platforms. Currently, APO Group content is automatically published on over 320 African news websites, as well as international platforms like Bloomberg Terminal, Thomson Reuters Eikon, Lexis Nexis and Factiva.
Constant Nemale, Founder and Chairman of AFRICA24 Group, said: 'APO Group is the undisputed leader in high-quality news and certified content from organisations operating in Africa. We are delighted to be able to strengthen our online presence by publishing some of the most important and relevant information about Africa.'
Nicolas Pompigne-Mognard, Founder and Chairman of APO Group, added: 'APO Group is always committed to offering its customers direct access to the heart of Africa and beyond. The AFRICA24 Group has the most dominant African television channels in their segment. The AFRICA24 Group enjoys the confidence of Africa's political decision-makers and business leaders, as well as Africa's international partners. We share the same vision of changing the narrative about Africa and bringing positive African news to new audiences around the world.'
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