
'Vision Zero': Why are Norwegian roads so safe?
Sweden ranks second with 20 deaths per million inhabitants, and Denmark ranks fourth with 24. Finland with 31 is the worst performer in the Nordics. Germany, with 33, has double Norway's traffic death rate while Italy on 51, has triple Norway's rate.
EXPLAINED: The dos and don'ts of driving in Norway
Norway, Sweden, Denmark, Slovakia, and Ireland also had the lowest death rates per billion vehicle-km travelled.
Norway has led the
ETSC's Annual Road Safety Performance Index
for ten years in a row, something the council puts down to its continual efforts to improve road safety, with 179 action measures in 15 priority areas in its current three-year road safety strategy, winning it the 2025 PIN Traffic Safety Award.
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EXPLAINED: The ways you can lose your driving licence in Norway
In a page in the index, Norway's transport minister Jon-Ivar Nygård put the country's success down to its "systematic, evidence-based and long-term efforts", and particularly to its Vision Zero methodology.
Norwegian cars increasingly, he said, travel within the speed limit thanks to hard-hitting publicity campaigns by the Norwegian Public Roads Administration, automatic speed cameras, and traffic police with unmarked vehicles.
Norway is aiming to reduce the number of road deaths still further to under 50 by 2030 and to reduce the number of serious injuries to under 350.
To achieve this, Norway's government plans "increased control and enforcement", "targeted campaigns", and new cameras at known danger spots.
The next few years will also see an increased focus on motorcycles and e-scooters.
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Local Norway
25-07-2025
- Local Norway
'Vision Zero': Why are Norwegian roads so safe?
These 89 break down to just 16 deaths per million inhabitants, and represent a 14 percent reduction on the rate Norway reported in 2023. It is only one-fifth the death rate of Serbia, the country rated by the European Transport Safety Council (ETSC) as having the most dangerous roads. Sweden ranks second with 20 deaths per million inhabitants, and Denmark ranks fourth with 24. Finland with 31 is the worst performer in the Nordics. Germany, with 33, has double Norway's traffic death rate while Italy on 51, has triple Norway's rate. EXPLAINED: The dos and don'ts of driving in Norway Norway, Sweden, Denmark, Slovakia, and Ireland also had the lowest death rates per billion vehicle-km travelled. Norway has led the ETSC's Annual Road Safety Performance Index for ten years in a row, something the council puts down to its continual efforts to improve road safety, with 179 action measures in 15 priority areas in its current three-year road safety strategy, winning it the 2025 PIN Traffic Safety Award. Advertisement EXPLAINED: The ways you can lose your driving licence in Norway In a page in the index, Norway's transport minister Jon-Ivar Nygård put the country's success down to its "systematic, evidence-based and long-term efforts", and particularly to its Vision Zero methodology. Norwegian cars increasingly, he said, travel within the speed limit thanks to hard-hitting publicity campaigns by the Norwegian Public Roads Administration, automatic speed cameras, and traffic police with unmarked vehicles. Norway is aiming to reduce the number of road deaths still further to under 50 by 2030 and to reduce the number of serious injuries to under 350. To achieve this, Norway's government plans "increased control and enforcement", "targeted campaigns", and new cameras at known danger spots. The next few years will also see an increased focus on motorcycles and e-scooters.


Local Norway
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- Local Norway
Tesla bucks trend in Norway with rising sales
Norwegians have flocked back to the US brand as it offered zero-interest loans and a new Model Y, the best-selling car in the country for three months running. Norway is the country with the highest proportion of election vehicles (EV), making up 93.9 percent of new car registrations in May, according to the Norwegian Road Federation (OFV). EVs made up 92.7 percent of new car registrations in the first five months of the year. Tesla regained the title of leading car brand in the Scandinavian country in May, tripling its sales and accounting for 18.2 percent of new cars sold. For the first five months of the year, Tesla sales increased by 8.3 percent -- lower than the overall new car market which grew by 30.6 percent. Advertisement Over that period, Tesla had a market share of 12.9 percent, second to German auto giant Volkswagen. Tesla sales fell by half in the European Union in April, according to the European Automobile Manufacturers' Association (ACEA). The company's EU market share dropped to 1.1 percent amid growing competition from Chinese rivals and consumers protesting Musk's politics and ties to US President Donald Trump. "Looking at Tesla sales in Norway in May and for the year so far, we stand out from the rest of Europe, where sales of this brand have seen a noticeable decline," OFV director Øyvind Solberg Thorsen said in a statement. Jonathan Parr, an analyst at used-car dealer Rebil, told broadcaster TV2 that "ultimately, it's the price that Norwegian motorists care about most." "Norwegians don't like Musk but feel no shame owning a Tesla," Parr explained. In recent months, Norwegian media have nonetheless reported several stories of Tesla owners deciding to part ways with their cars or refrain from buying another Tesla. Norway, the largest oil producer in Western Europe, has adopted a goal that this year all new cars should be zero-emission vehicles.


Local Norway
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- Local Norway
Loophole that allows foreign vehicles in Norway to dodge tolls to close
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