Nine viral food trends that are still delicious – and 11 we wish we'd never tasted
The product that took the world by storm, so much so that Waitrose limited sales to two per customer. It was created by British-Egyptian chef Sarah Hamouda who found herself craving her childhood favourite dessert, knafeh, and imagined its crunchy and creamy textures in a European-style chocolate bar.
'In many ways Dubai chocolate is the perfect storm of what it takes to make a food trend,' says Ebbrell. 'It's indulgent, it's visually beautiful because it's green from the pistachio cream inside, and it has an interesting crunchy texture – similar to filo or baklava – when you bite it.
'I love that you can have something which is traditional in one part of the world, in this case Middle Eastern knafeh – which is pastry usually served on cheese –, showcased in a whole different context. However, it also shows that [going viral has] consequences. Global supplies of pistachio are in trouble because everyone wants them to make Dubai chocolate. That's the power of a food trend.'
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