Clarks launches 'most customer-led BtS campaign to date'

Fashion Network

4 days ago

Having introduced its 'Quality You Expect, Prices You Didn't' back-to-school (BtS) promotion earlier this month, footwear retail giant Clarks has now delivered its accompanying full-blown ad campaign.
Rooted in its home territory of Somerset and brought to life by local children, the campaign highlights 'everything Clarks is trusted for: expert fit, lasting comfort, and outstanding quality—and now surprisingly at more affordable pricing', emphasising those footwear prices start from just £25, 'Clarks lowest school price in a decade!'
Set to the upbeat energy of Justin Timberlake's song 'Can't Stop the Feeling', the campaign film captures the 'joy and freedom of childhood', featuring schoolkids singing, dancing, and living the on-going brand message: 'There's No Better Feeling Than... Clarks'. Vocals were recorded by a local schoolchildren, 'adding a vibrant, authentic touch', Clarks said.
Filmed at its own head office and Wells Cathedral School, the ad is 'full of personality, with playful cartoon characters—like the brand's iconic foot gauge and Glastonbury Tor—floating through scenes'.
Driven by consumer insight, Clarks said its BtS focus is a direct response to what parents have said they want: 'Trusted quality at an accessible price point'.
And in a 2024 survey, Clarks ranked highest for quality and fit, but 24% of parents didn't buy due to perceived high costs, the brand noted.
Dawn Porto, global head of product, added: 'We've worked hard to offer the same trusted Clarks quality at more accessible price points— without sacrificing design, materials, or fit. This year's range is our most diverse yet, with fresh silhouettes, broader sizing and even schoolwear—all developed to give families more choice and better value.'