Airport International Group and Extime JCDecaux Airport sign agreement
Amman: Airport International Group and Extime JCDecaux Airport - a globally renowned airport advertising company - have inked an agreement set to redefine the advertising experience at Queen Alia International Airport (QAIA). Signed on Tuesday 20 May, 2025, this collaboration marks a pivotal step in modernizing the advertising infrastructure of QAIA, elevating both the airport environment and overall passenger journey.
Extime JCDecaux Airport, the dedicated airport media brand launched by Extime Media, seeks to leverage its extensive global expertise in airport media and advertising to deliver world-class capabilities that enhance the passenger experience at QAIA.
The deployment of a new broadcasting system, ISO 27001 certified, based on highly secure infrastructures will connect all digital assets across the airport and ensure real-time synchronisation, seamless content delivery and operational efficiency. The system will also be monitored round-the-clock to guarantee reliability and rapid issue detection and resolution, demonstrating a firm commitment to quality and compliance with local health, safety and environmental regulations.
Emphasizing a shared vision for sustainable airport operations, the collaboration will also upgrade the static advertising structure. All lightboxes included in Extime JCDecaux Airport's media plan will be fitted with energy-efficient LED panels, reducing energy consumption and operational costs.
Moreover, the airport's exterior media will be enhanced with large-format Skytouch portrait displays also featuring LED lighting. These units are designed for durability, safety, high-impact visibility and energy efficiency. Throughout QAIA, the advertising inventory will be overhauled with new, larger digital screens and creative solutions in high-traffic areas. This digitalization aims to improve the passenger experience and boost advertising revenue by offering brands a more engaging media environment.
'For us, every element of the airport journey - visual, operational and emotional - reflects our brand promise 'Feels Like Home'. As the first point of contact for millions arriving in Jordan, QAIA plays a vital role in shaping perceptions from the moment passengers arrive. Through our collaboration with Extime JCDecaux Airport, we are introducing a world-class visual environment that seamlessly combines innovation, sustainability and impactful brand storytelling. These enhancements are not only designed to create value for advertisers, but more importantly, to enrich the passenger experience at every touchpoint - making it more welcoming, engaging and aligned with the top-tier standards of Jordan's prime gateway to the world,' commented Airport International Group CEO, Nicolas Deviller.
Isabelle Fourmentin, Extime JCDecaux Airport Managing Director, said, 'We are delighted to start this new chapter in advertising activities at Queen Alia International Airport, and I would like to warmly thank our partner, Airport International Group, for their trust and support. Our plan is to develop an eco-friendly advertising platform based on innovative, high-performance media solutions for advertisers, enhancing both brand advertising experiences and passenger journey.'
Extime JCDecaux Airport will build on the global expertise of JCDecaux, which holds advertising concessions in 157 airports worldwide, including leading hubs such as Los Angeles International Airport, London Heathrow Airport, Paris Charles de Gaulle Airport, Dubai International Airport, Shanghai Hongqiao International Airport and Singapore Changi Airport.
About Airport International Group
Airport International Group is a Jordanian company comprising local and international investors with proven experience in airport rehabilitation, enhancement, operation and management. These include Groupe ADP (51%), Meridiam Eastern Europe Investments (32%), Mena Airport Holding Ltd. (12.25%) and Edgo Investment Holdings Ltd. (4.75%). In 2007, following a transparent and open international tender, the Government of Jordan awarded Airport International Group a Build-Operate-Transfer (BOT) concession agreement to manage the rehabilitation, expansion and operation of Queen Alia International Airport (QAIA); Jordan's prime gateway to the world.
Since the agreement commenced, QAIA ranked first place for eight years in the Airport Service Quality Survey's 'Best Airport by Size and Region: Middle East' category for airports serving 5 to 15 million passengers; was amongst the top two in the 'Best Airport by Region: Middle East' category for four consecutive years; and was named 'Most Enjoyable Airport in the Middle East' twice. In 2022, QAIA became the first airport in the Middle East and the second in Asia Pacific to reach Level 4+ 'Transition' of the Airport Carbon Accreditation Program (valid until 2025), as well as the first airport in the Middle East to achieve Level 3 of the Airport Customer Experience Accreditation (renewed until February 2026). Moreover, in 2024, QAIA attained a 4-Star Airport Rating following its first-ever participation in the SKYTRAX World Airport Audit, signifying that staff service or product standards meet a good quality level.
According to a comprehensive study commissioned by Airport International Group and conducted by International Air Transport Association (IATA) Consulting, in 2019, QAIA supported 238,000 jobs and JOD 2.5 billion (8.9%) in GDP. By 2032, these figures are expected to increase to 278,000 jobs and JOD 3.9 billion in GDP. Underscoring its socioeconomic significance and standing as the main entry point to the Kingdom, QAIA processes over 97% of passengers and 99% of cargo. www.aig.aero
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Arabian Business
an hour ago
- Arabian Business
UAE shoppers want 1-click, biometric checkouts for safer online payments: Visa
Consumers across the UAE are calling for more secure and seamless online shopping experiences, according to Visa's latest Checkout Friction Report. Despite the rapid growth of ecommerce and digital adoption in the region, key challenges at the checkout stage continue to hinder consumer satisfaction and business performance. Based on a survey of more than 2,000 online shoppers across the GCC, the report shows that security concerns and complex payment steps are the top barriers to smooth transactions. Online shopping in the UAE In the UAE, 40 per cent of shoppers cite fear of fraud as their biggest concern, while 37 per cent are frustrated by the need to repeatedly enter card details. Shopping frequency is high, with one in three UAE consumers buying groceries online multiple times a week, and categories like fashion, entertainment, and electronics seeing regular purchases monthly. However, friction during checkout can lead to abandoned carts and lost revenue for retailers. Visa's research underscores a growing preference for advanced payment technologies. A significant 67 per cent of UAE shoppers said they would adopt biometric authentication like fingerprint or face ID to check out online. Additionally, 65 per cent support a unified registration process for digital payments across websites. The report also highlights that 82 per cent of consumers would shop online more frequently if one-click checkout options were widely available, and 66 per cent are likely to use Visa's 'Click to Pay with Biometrics' feature. This solution simplifies online shopping by eliminating manual card entry, using secure device-based biometric authentication to speed up and protect the transaction process. Salima Gutieva, Visa's VP and Country Manager for UAE, said: 'Challenges in the online checkout process have direct implications for businesses, resulting in lost revenue, and hampering both customer acquisition and retention. 'Today's consumers expect – and deserve – a more seamless and secure eCommerce experience. That's why Visa is working with partners to enable solutions like Click to Pay, which leverages biometrics and tokenisation to eliminate key pain points and deliver a more convenient shopping experience.
Khaleej Times
2 hours ago
- Khaleej Times
Abu Dhabi-owned Manchester City open retail store at Dubai Mall
Are you a fan of Abu Dhabi-owned English Premier League side Manchester City and want to get your hands on some cool club merchandise, but live in Dubai? Fret not. The 10-time Premier League champions have opened a new store at the Dubai Mall. It marks the second retail store of the 2022-23 Champions League winners after Yas Mall in the UAE capital Abu Dhabi. The outlet at Dubai Mall also joins flagship stores Manchester City Stadium Store and Arndale City store in the city of Manchester, England, as well as pop-ups in New York City and Seoul. Fans of the club, kitted by German manufacturer Puma, will have access to merchandise as well as some memorabilia collections. The store at Dubai Mall introduces an updated version of the brand's award-winning 'Field of Play' concept, designed to reflect stadium and fan culture. The Dubai location features elements such as locker-style zones and visuals from iconic Manchester City matches. City, who won four successive Premier League titles in 2020–21, 2021–22, 2022–23 and 2023–24, didn't quite have the season according to the high benchmarks that they set. Nonetheless, The Sky Blues, managed by former FC Barcelona and Bayern Munich tactician Pep Guardiola, finished third in the League behind perennial rivals champions Liverpool and Arsenal.
Arabian Business
4 hours ago
- Arabian Business
Dubai grants DIFC licence for Transamerica Life Bermuda as it boosts insurance for HNWI
Transamerica Life Bermuda, the global high-net-worth (HNW) life insurer, has been granted a licence by the Dubai Financial Services Authority (DFSA) to establish a presence in Dubai International Financial Centre (DIFC). Kristine Ung, CEO at Transamerica Life Bermuda, said: 'Our entry into DIFC marks a significant milestone in our global growth strategy. Securing this licence will allow us to support our distribution partners in the Middle East, which is becoming a vital international financial and wealth management hub.' Salmaan Jaffery, Chief Business Development Officer at DIFC Authority, said: 'We are delighted to welcome Transamerica Life Bermuda to DIFC. Our progressive and pioneering laws and regulations continue to attract leading industry names to DIFC, which includes more than 125 insurance related entities. Transamerica Life Bermuda in Dubai 'As the region's only global hub for insurance and reinsurance, we look forward to working with Transamerica Life Bermuda to help them access the vast opportunities available from the Centre.' With a heritage spanning almost 180 years through Aegon and Transamerica, Transamerica Life Bermuda brings significant experience in large sums assured and managing complex customer scenarios to the Middle East. Adnan Ladki has been appointed as Head of DIFC for Transamerica Life Bermuda and will work closely with the leadership team to advance the companies ambitions for the region. He said: 'Over 20 years, DIFC has steered development within the insurance and reinsurance industry, attracting talent and technical expertise to access key markets in the Middle East, Asia, and Africa region. DIFC, as a jurisdiction that is benchmarked against regulatory environments including London, Bermuda, and Hong Kong, inspires confidence for reinsurers, reinsurance brokers, and MGAs to set up their operations.' DIFC is home to renowned insurance brokers, five of whom are among the top ranked entities by AM Best. Home to the region's broadest and deepest financial ecosystem, DIFC announced record-breaking growth in 2024 with a total of 6,920 active companies, with unparallelled financial performance.
