During National Infertility Awareness Week, New Survey Uncovers Fertility Care Knowledge Gaps
The March 2025 nationwide survey, commissioned by HRC Fertility in partnership with Propeller Insights, polled more than 1,000 U.S. adults ages 18–44 to understand their fertility care knowledge, treatment preferences and care expectations. The findings reflect a population eager to learn more, yet underserved when it comes to accurate information, access and culturally competent support.
Support Beyond the First Cycle
78% of survey respondents said they would be interested in a complimentary second IVF cycle if the first was unsuccessful. This highlights the emotional and financial weight families carry when undergoing fertility treatment and the importance of inclusive packages.
For many families, access to compassionate care isn't enough. Predictable pricing and peace of mind are also key. Programs like HRC Fertility's Promise Package and its popular Dream Package help reduce the emotional burden of uncertainty while reinforcing HRC Fertility's commitment to real-world support.
'With our various all-inclusive packages, and sites accessible from San Diego and Orange County, to Pasadena, Encino, Beverly Hills and the Bay Area, our goal at HRC Fertility is to educate and provide options for all walks of life when considering family building options for the future or to start their families now,' shares Kerry Ayazi, administrative President at HRC Fertility. 'These latest survey results illuminate the need for more fertility education and access and we are glad to support both.'
AMH Testing Remains Underrecognized
The survey found that 63% of adults have never heard of Anti-Müllerian Hormone (AMH) testing, a standard blood test that helps assess ovarian reserve and fertility potential. Yet 70% said they would attend a free informational session about AMH if given the opportunity.
This widespread interest reflects a gap in basic fertility education and a clear opportunity for proactive outreach. Complimentary AMH testing is being added to educational events that are increasingly offered through HRC Fertility, which stands behind its commitment to expanding access to fertility care education.
Fertility Benefits are Largely Unknown
When it comes to employer-sponsored fertility coverage, more than half of survey respondents reported not knowing what fertility benefits they currently have or whether their insurance plan covers reproductive services at all, including through plans offered by their employer.
This lack of transparency can prevent patients from accessing care when they need it most. HRC Fertility works directly with patients to navigate insurance questions, providing support from initial pre-authorization through claims submission and follow-up.
'I could not agree more on our commitment to access within reach and a transformation of family planning,' said Dr. John Wilcox, MD, Chair of HRC Fertility. 'We are ready to support patients coming to us both under existing plans as well as the new California mandated coverage plans to come; we also aim to bring this vision to Nevada soon too, with our new Las Vegas site slated to open this year, led by our own Dr. Bradford Kolb, MD.'
Methodology
HRC Fertility commissioned the nationwide Propeller Insights survey of more than 1,000 U.S. adults, aged 18 to 44, to assess their knowledge and attitudes about fertility, treatment options, benefits access and inclusive care. The survey was conducted in March 2025.
About Propeller Insights
Propeller Insights is a full-service market research firm based in Los Angeles. Using quantitative and qualitative methodologies to measure and analyze marketplace and consumer opinions, they work extensively across industries such as travel, brand intelligence, entertainment/media, retail and consumer packaged goods.
About HRC Fertility
HRC Fertility is one of the largest providers of advanced fertility treatments, boasting locations across the Bay Area as well as Los Angeles, Orange, San Bernardino, and San Diego counties, with its Las Vegas location coming soon. Welcoming individuals, couples and families from all walks of life, HRC Fertility is dedicated to helping preserve family building options for the future or start a journey towards family building now. For detailed information about HRC Fertility's services, locations and providers, please visit: www.HavingBabies.com.
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