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All the new SUVs coming to Australia from Chery and Omoda Jaecoo in 2025

All the new SUVs coming to Australia from Chery and Omoda Jaecoo in 2025

7NEWS3 days ago

It can be hard keeping track of all the new vehicles coming to Australia from China, let alone those from its leading vehicle exporter Chery.
After announcing the Jaecoo brand last year, Chery said in March it would introduce Omoda as another marque in Australia.
The automaker considers Omoda Jaecoo to be one brand, and not every dealer that picks up an Omoda Jaecoo franchise locally will also sell Chery-badged vehicles.
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Jaecoo commenced sales of its J7 mid-size SUV last month, with the J8 large SUV following this month.
But that's not it for Omoda Jaecoo this year, while Chery's namesake brand also has multiple launches left this year.
Chery Tiggo 7 and Tiggo 8 Super Hybrid: July
The Chery brand's two mid-size SUVs in Australia are getting a refresh in July which will coincide with the introduction of the Chery Super Hybrid plug-in hybrid (PHEV) system.
The Tiggo 7 Pro and Tiggo 8 Pro Max are also expected to be renamed simply Tiggo 7 and Tiggo 8.
Chery Australia has thus far shared only exterior images of the updated Tiggo 8, which differs from the model currently sold here with a revised grille insert, front bumper and headlights.
The PHEV models feature a 1.5-litre turbocharged four-cylinder petrol engine mated with a stepless dedicated hybrid transmission and an 18.3kWh lithium iron phosphate (LFP) battery, as with the related Jaecoo J7 SHS.
While Chery hasn't confirmed outputs for the local-spec Tiggo 7 and Tiggo 8 PHEVs, the J7 SHS produces total system outputs of 255kW of power and 525Nm of torque.
The brand has, however, confirmed electric range of over 90km on an unspecified test cycle, with total driving range said to exceed 1200km.
Unlike many PHEVs, Chery vehicles fitted with the SHS system also support DC fast-charging, with a battery recharge from 30 to 80 per cent taking a claimed 19 minutes.
Omoda C9: August
The first Omoda-branded vehicle to appear in Omoda Jaecoo showrooms will be the flagship C9 large SUV, due here in August as a flagship five-seat crossover SUV.
Pricing and specifications for the Omoda C9 will be announced closer to launch. However, after first being approved for sale in Australia over 12 months ago, fresh government approval documents for the C9 have been published.
This time, the turbocharged 183kW 2.0-litre four-cylinder petrol engine and eight-speed automatic combination previously seen in documents has been joined by a PHEV powertrain.
The all-wheel drive SUV mates a turbocharged 1.5-litre four-cylinder petrol engine with a three-speed hybrid transmission, with two of the electric motors located within the transmission unit. A third electric motor is situated at the back.
The petrol engine produces 105kW, the front electric motors produce 75kW and 90kW, and the rear electric motor produces 120kW.
While total system output and battery capacity aren't listed, looking to other export markets the Omoda C9 is offered with 19.43kWh or 34.46kWh batteries, and offers an electric-only range of up to 150km on the WLTP cycle.
With the tri-electric motor setup, the Chinese brand claims total system outputs of 440kW of power and 915Nm of torque and a 0-100km/h time of 4.9 seconds.
The Omoda C9 measures 4775mm long, 1920mm wide and 1671mm tall on a 2800mm wheelbase, which will make it one of the largest mid-size SUVs on the market.
It's 35mm longer, 30mm wider and 4mm taller than a Mazda CX-60, which also offers a PHEV powertrain, though it sits on a 70mm shorter wheelbase.
Chery Tiggo 9: Third quarter of 2025
The Chinese-market Chery Tiggo 9 is already reaching Omoda Jaecoo showrooms this month as the Jaecoo J8, but there's a slightly different version of this large SUV that's also exported from China.
The global Chery Tiggo 9, sold in markets like Africa, Russia and the Middle East, features unique interior styling, while externally it can be differentiated by its grille, C/D-pillar design, and other details.
It's coming here during the third quarter (July to September) of 2025.
Given Chery's focus on the 'family, urban buyer', the Tiggo 9 is set to miss out on some of the more decadent features in the J8 such as its fragrance dispenser.
However, given how widely available luxury features like ventilated front seats and panoramic sunroofs are in the Chery Australia lineup, we don't expect the Tiggo 9 to be barebones at all.
Global Tiggo 9 models also feature a different dashboard design with a 10.25-inch digital instrument cluster and 15.6-inch infotainment touchscreen.
Chery Australia hasn't confirmed specifications for the Tiggo 9, so we don't yet know whether it'll be offered with both petrol and plug-in hybrid power, or with both two- and three-row seating configurations.
The petrol engine, shared with the J8, is a turbocharged 2.0-litre petrol mill outputting 183kW and 385Nm.
The plug-in hybrid combines a 115kW/220Nm 1.5-litre petrol engine with a three-speed transmission and a 165kW/390Nm electric motor, for total system outputs of 280kW and 610Nm.
The J8 is launching here with only five seats, despite a six-seat configuration being offered overseas. While the local arm says it'll provide feedback from customers to head office, offering the Tiggo 9 with a seven-seat configuration locally and restricting the J8 to a five-seat layout could be a significant point of differentiation.
Also unclear at this stage is local pricing. The five-seat J8 opens at $49,990 drive-away, while the Chery brand's current local flagship – the Tiggo 8 Pro – currently tops out at $43,990 drive-away.
Chery Tiggo 4 HEV: Yhird quarter of 2025
Chery already offers petrol and electric vehicles in Australia, and now it's introducing the intermediate steps in electrification.
After the launch of the Tiggo 7 and Tiggo 8 PHEVs, Chery will introduce a conventional hybrid version of its entry-level Tiggo 4 small SUV.
This pairs a naturally aspirated 71kW/118Nm 1.5-litre four-cylinder petrol engine with a 1.83kWh battery and an electric motor delivering 150kW and 310Nm to the front wheels.
It has yet to confirm total power and torque figures.
Chery claims fuel economy of 5.4L/100km versus 7.3L/100km in the standard turbo-petrol 1.5-litre four, with the 0-100km/h time slashed from 10.6 seconds to just 9.4.
While pricing for the new Tiggo 4 Hybrid has yet to be revealed, expect a sharp sticker.
The petrol-powered Tiggo 4 (pictured) is Australia's cheapest SUV, opening at just $23,990 drive-away. Even the top-spec Ultimate rings up at just $26,990 drive-away.
Jaecoo J5: Fourth quarter of 2025
Revealed late last year, the J5 is a small crossover SUV measuring 4380mm long, 1860mm wide and 1650mm tall on a 2620mm wheelbase, making it around the size of a Hyundai Kona.
The company has yet to confirm what the local J5 lineup will look like, and even globally details remain scarce.
At first glance, the J5 and larger J7 are easy to mistake with their blocky styling, strong shoulder lines, vertical bar grille, and slightly raked tailgate with a full-width light bar.
The J5 differs with a more defined crease down its side, different lighting up front and conventional door handles.
Inside, it features a 13.2-inch touchscreen infotainment system, while Jaecoo boasts its 1.45m2 panoramic sunroof is the largest in its class.
It's expected to be powered by a turbocharged 1.6-litre four-cylinder petrol engine, but an electric version was also revealed earlier this year.
Featuring unique front-end styling with a closed-off grille area, the J5 features a single-motor front-wheel drive powertrain.
According to Paul Tan, this produces 155kW and 288Nm. It's powered by a 60.9kWh battery providing 470km of electric-only range on the NEDC cycle.
What else is coming?
Chery has confirmed the Jaecoo J6, a rebadged 03 from electric brand iCar, 'is not slated for our market'.
There is another model confirmed for the Omoda side of Omoda Jaecoo, however, though the company hasn't confirmed launch timing.
'At this stage Omoda 7 is not confirmed when, but definitely it's on the cards to be released at some stage,' said Omoda Jaecoo Australia chief commercial officer Roy Muñoz.
'We are assessing when is the right time to bring [the Omoda 7], just to give each brand, each model its breathing space and time in market.
'We don't want to confuse the market and we just want to make sure everything is timed right.'
While Chery also sells sedans under its namesake brand in China, Mr Muñoz said that 'at the moment our primary focus is in the SUV space'.

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More Chery brands could come to Australia
More Chery brands could come to Australia

The Advertiser

time13 hours ago

  • The Advertiser

More Chery brands could come to Australia

Chinese automaker Chery has a dizzying array of brands around the world, but it's sticking to two in Australia… for now. It has just launched the Omoda Jaecoo brand in Australia, while depending on the market it also offers SUV brand Jetour, premium brand Exeed and commercial vehicle brand Karry. Then there's electric vehicle (EV) brand iCar – also known as Aiqar or iCaur – as well as its new European brand Lepas. The Rely marque is being dusted off, while Soueast also sits under the Chery umbrella. It's enough to confuse even automotive journalists. But depending on how well Omoda Jaecoo performs in Australia, there's a chance Chery could bring more brands here. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. While Chery Australia's communications boss Tim Krieger said the local arm isn't expecting any other brands "in the short term", he left the door open for others to arrive. "The clear message for us is: 'You guys have got a big job on your hands certainly with Chery, certainly with Omoda Jaecoo. You guys do a good job with that, let's see what else potentially could come.'" he told CarExpert. "But everyone's 100 per cent focused on those two brands at the moment, making the best of those opportunities." When asked about Exeed and Jetour, which already sell vehicles in markets like the Middle East, Omoda Jaecoo chief commercial officer Roy Muñoz said there were no immediate plans for these locally. "At this stage, there's no plans or any communications to us about those brands coming," he told CarExpert. Jetour, established in 2018, specialises in SUVs. It recently launched the Traveller, a boxy SUV that bears a resemblance to the Land Rover Defender, and it recently revealed a new Zongheng sub-brand that will offer more rugged ute and SUV models. Exeed, established in 2017, has traditionally offered SUVs with a more premium focus, but it recently launched the sleek Sterra ES full-size electric sedan. Then there's iCar, established in 2023, which offers boxy SUVs like Jetour. However, all of its vehicles feature electric power, at least for now with extended-range electric vehicle (EREVs) also expected from the brand. "There was certainly speculation in Shanghai around iCar, but there's nothing official that's been announced by the organisation about that vehicle," said Mr Krieger, referring to comments made by Chery International president Zhang Guibling at last month's Shanghai motor show. "There's a lot of exciting brands coming out of the Chery Group, and obviously we'd love to be in the position to consider bringing these vehicles in, but at the moment there's nothing confirmed." Notably, the iCar 03 is sold as an Omoda Jaecoo vehicle in some markets, though the company says this model – badged as the Jaecoo J6 – isn't slated for our market. Chery also has Karry, though this is a China-only commercial vehicle brand. Chery opted not to launch its new Himla ute under this brand, when the vehicle was revealed at this year's Shanghai motor show with prominent Chery branding. That said, reports out of China have indicated this vehicle will be badged under the revived Rely brand name in China. This new ute has been ruled out for our market, though Chery Australia is keen to sell a ute here as soon as it has a product it deems suitable. Chery also announced at Shanghai the Lepas brand, a confounding new development that will offer sleeker, mass-market SUVs in Europe, where Tiggo will be sold as a separate brand and Omoda Jaecoo already exists. Chery executives said it was too early to comment on the Lepas brand for our market. For now, it's just Chery and Omoda Jaecoo for Australia, and the Chinese automaker says there's little overlap. "Each brand has its own unique styling and speaks to a different part of the market," said Mr Muñoz. "There's not much crossover at the moment. People who are after Omoda Jaecoo are just after Omoda Jaecoo. "I don't believe we're diluting. In fact, we're adding more options out there that people can choose from, from different price points, at different specification levels." Content originally sourced from: Chinese automaker Chery has a dizzying array of brands around the world, but it's sticking to two in Australia… for now. It has just launched the Omoda Jaecoo brand in Australia, while depending on the market it also offers SUV brand Jetour, premium brand Exeed and commercial vehicle brand Karry. Then there's electric vehicle (EV) brand iCar – also known as Aiqar or iCaur – as well as its new European brand Lepas. The Rely marque is being dusted off, while Soueast also sits under the Chery umbrella. It's enough to confuse even automotive journalists. But depending on how well Omoda Jaecoo performs in Australia, there's a chance Chery could bring more brands here. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. While Chery Australia's communications boss Tim Krieger said the local arm isn't expecting any other brands "in the short term", he left the door open for others to arrive. "The clear message for us is: 'You guys have got a big job on your hands certainly with Chery, certainly with Omoda Jaecoo. You guys do a good job with that, let's see what else potentially could come.'" he told CarExpert. "But everyone's 100 per cent focused on those two brands at the moment, making the best of those opportunities." When asked about Exeed and Jetour, which already sell vehicles in markets like the Middle East, Omoda Jaecoo chief commercial officer Roy Muñoz said there were no immediate plans for these locally. "At this stage, there's no plans or any communications to us about those brands coming," he told CarExpert. Jetour, established in 2018, specialises in SUVs. It recently launched the Traveller, a boxy SUV that bears a resemblance to the Land Rover Defender, and it recently revealed a new Zongheng sub-brand that will offer more rugged ute and SUV models. Exeed, established in 2017, has traditionally offered SUVs with a more premium focus, but it recently launched the sleek Sterra ES full-size electric sedan. Then there's iCar, established in 2023, which offers boxy SUVs like Jetour. However, all of its vehicles feature electric power, at least for now with extended-range electric vehicle (EREVs) also expected from the brand. "There was certainly speculation in Shanghai around iCar, but there's nothing official that's been announced by the organisation about that vehicle," said Mr Krieger, referring to comments made by Chery International president Zhang Guibling at last month's Shanghai motor show. "There's a lot of exciting brands coming out of the Chery Group, and obviously we'd love to be in the position to consider bringing these vehicles in, but at the moment there's nothing confirmed." Notably, the iCar 03 is sold as an Omoda Jaecoo vehicle in some markets, though the company says this model – badged as the Jaecoo J6 – isn't slated for our market. Chery also has Karry, though this is a China-only commercial vehicle brand. Chery opted not to launch its new Himla ute under this brand, when the vehicle was revealed at this year's Shanghai motor show with prominent Chery branding. That said, reports out of China have indicated this vehicle will be badged under the revived Rely brand name in China. This new ute has been ruled out for our market, though Chery Australia is keen to sell a ute here as soon as it has a product it deems suitable. Chery also announced at Shanghai the Lepas brand, a confounding new development that will offer sleeker, mass-market SUVs in Europe, where Tiggo will be sold as a separate brand and Omoda Jaecoo already exists. Chery executives said it was too early to comment on the Lepas brand for our market. For now, it's just Chery and Omoda Jaecoo for Australia, and the Chinese automaker says there's little overlap. "Each brand has its own unique styling and speaks to a different part of the market," said Mr Muñoz. "There's not much crossover at the moment. People who are after Omoda Jaecoo are just after Omoda Jaecoo. "I don't believe we're diluting. In fact, we're adding more options out there that people can choose from, from different price points, at different specification levels." Content originally sourced from: Chinese automaker Chery has a dizzying array of brands around the world, but it's sticking to two in Australia… for now. It has just launched the Omoda Jaecoo brand in Australia, while depending on the market it also offers SUV brand Jetour, premium brand Exeed and commercial vehicle brand Karry. Then there's electric vehicle (EV) brand iCar – also known as Aiqar or iCaur – as well as its new European brand Lepas. The Rely marque is being dusted off, while Soueast also sits under the Chery umbrella. It's enough to confuse even automotive journalists. But depending on how well Omoda Jaecoo performs in Australia, there's a chance Chery could bring more brands here. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. While Chery Australia's communications boss Tim Krieger said the local arm isn't expecting any other brands "in the short term", he left the door open for others to arrive. "The clear message for us is: 'You guys have got a big job on your hands certainly with Chery, certainly with Omoda Jaecoo. You guys do a good job with that, let's see what else potentially could come.'" he told CarExpert. "But everyone's 100 per cent focused on those two brands at the moment, making the best of those opportunities." When asked about Exeed and Jetour, which already sell vehicles in markets like the Middle East, Omoda Jaecoo chief commercial officer Roy Muñoz said there were no immediate plans for these locally. "At this stage, there's no plans or any communications to us about those brands coming," he told CarExpert. Jetour, established in 2018, specialises in SUVs. It recently launched the Traveller, a boxy SUV that bears a resemblance to the Land Rover Defender, and it recently revealed a new Zongheng sub-brand that will offer more rugged ute and SUV models. Exeed, established in 2017, has traditionally offered SUVs with a more premium focus, but it recently launched the sleek Sterra ES full-size electric sedan. Then there's iCar, established in 2023, which offers boxy SUVs like Jetour. However, all of its vehicles feature electric power, at least for now with extended-range electric vehicle (EREVs) also expected from the brand. "There was certainly speculation in Shanghai around iCar, but there's nothing official that's been announced by the organisation about that vehicle," said Mr Krieger, referring to comments made by Chery International president Zhang Guibling at last month's Shanghai motor show. "There's a lot of exciting brands coming out of the Chery Group, and obviously we'd love to be in the position to consider bringing these vehicles in, but at the moment there's nothing confirmed." Notably, the iCar 03 is sold as an Omoda Jaecoo vehicle in some markets, though the company says this model – badged as the Jaecoo J6 – isn't slated for our market. Chery also has Karry, though this is a China-only commercial vehicle brand. Chery opted not to launch its new Himla ute under this brand, when the vehicle was revealed at this year's Shanghai motor show with prominent Chery branding. That said, reports out of China have indicated this vehicle will be badged under the revived Rely brand name in China. This new ute has been ruled out for our market, though Chery Australia is keen to sell a ute here as soon as it has a product it deems suitable. Chery also announced at Shanghai the Lepas brand, a confounding new development that will offer sleeker, mass-market SUVs in Europe, where Tiggo will be sold as a separate brand and Omoda Jaecoo already exists. Chery executives said it was too early to comment on the Lepas brand for our market. For now, it's just Chery and Omoda Jaecoo for Australia, and the Chinese automaker says there's little overlap. "Each brand has its own unique styling and speaks to a different part of the market," said Mr Muñoz. "There's not much crossover at the moment. People who are after Omoda Jaecoo are just after Omoda Jaecoo. "I don't believe we're diluting. In fact, we're adding more options out there that people can choose from, from different price points, at different specification levels." Content originally sourced from: Chinese automaker Chery has a dizzying array of brands around the world, but it's sticking to two in Australia… for now. It has just launched the Omoda Jaecoo brand in Australia, while depending on the market it also offers SUV brand Jetour, premium brand Exeed and commercial vehicle brand Karry. Then there's electric vehicle (EV) brand iCar – also known as Aiqar or iCaur – as well as its new European brand Lepas. The Rely marque is being dusted off, while Soueast also sits under the Chery umbrella. It's enough to confuse even automotive journalists. But depending on how well Omoda Jaecoo performs in Australia, there's a chance Chery could bring more brands here. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. While Chery Australia's communications boss Tim Krieger said the local arm isn't expecting any other brands "in the short term", he left the door open for others to arrive. "The clear message for us is: 'You guys have got a big job on your hands certainly with Chery, certainly with Omoda Jaecoo. You guys do a good job with that, let's see what else potentially could come.'" he told CarExpert. "But everyone's 100 per cent focused on those two brands at the moment, making the best of those opportunities." When asked about Exeed and Jetour, which already sell vehicles in markets like the Middle East, Omoda Jaecoo chief commercial officer Roy Muñoz said there were no immediate plans for these locally. "At this stage, there's no plans or any communications to us about those brands coming," he told CarExpert. Jetour, established in 2018, specialises in SUVs. It recently launched the Traveller, a boxy SUV that bears a resemblance to the Land Rover Defender, and it recently revealed a new Zongheng sub-brand that will offer more rugged ute and SUV models. Exeed, established in 2017, has traditionally offered SUVs with a more premium focus, but it recently launched the sleek Sterra ES full-size electric sedan. Then there's iCar, established in 2023, which offers boxy SUVs like Jetour. However, all of its vehicles feature electric power, at least for now with extended-range electric vehicle (EREVs) also expected from the brand. "There was certainly speculation in Shanghai around iCar, but there's nothing official that's been announced by the organisation about that vehicle," said Mr Krieger, referring to comments made by Chery International president Zhang Guibling at last month's Shanghai motor show. "There's a lot of exciting brands coming out of the Chery Group, and obviously we'd love to be in the position to consider bringing these vehicles in, but at the moment there's nothing confirmed." Notably, the iCar 03 is sold as an Omoda Jaecoo vehicle in some markets, though the company says this model – badged as the Jaecoo J6 – isn't slated for our market. Chery also has Karry, though this is a China-only commercial vehicle brand. Chery opted not to launch its new Himla ute under this brand, when the vehicle was revealed at this year's Shanghai motor show with prominent Chery branding. That said, reports out of China have indicated this vehicle will be badged under the revived Rely brand name in China. This new ute has been ruled out for our market, though Chery Australia is keen to sell a ute here as soon as it has a product it deems suitable. Chery also announced at Shanghai the Lepas brand, a confounding new development that will offer sleeker, mass-market SUVs in Europe, where Tiggo will be sold as a separate brand and Omoda Jaecoo already exists. Chery executives said it was too early to comment on the Lepas brand for our market. For now, it's just Chery and Omoda Jaecoo for Australia, and the Chinese automaker says there's little overlap. "Each brand has its own unique styling and speaks to a different part of the market," said Mr Muñoz. "There's not much crossover at the moment. People who are after Omoda Jaecoo are just after Omoda Jaecoo. "I don't believe we're diluting. In fact, we're adding more options out there that people can choose from, from different price points, at different specification levels." Content originally sourced from:

More Chery brands could come to Australia
More Chery brands could come to Australia

West Australian

time17 hours ago

  • West Australian

More Chery brands could come to Australia

Chinese automaker Chery has a dizzying array of brands around the world, but it's sticking to two in Australia… for now. It has just launched the Omoda Jaecoo brand in Australia, while depending on the market it also offers SUV brand Jetour, premium brand Exeed and commercial vehicle brand Karry. Then there's electric vehicle (EV) brand iCar – also known as Aiqar or iCaur – as well as its new European brand Lepas. The Rely marque is being dusted off, while Soueast also sits under the Chery umbrella . It's enough to confuse even automotive journalists. But depending on how well Omoda Jaecoo performs in Australia, there's a chance Chery could bring more brands here. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now . While Chery Australia's communications boss Tim Krieger said the local arm isn't expecting any other brands 'in the short term', he left the door open for others to arrive. 'The clear message for us is: 'You guys have got a big job on your hands certainly with Chery, certainly with Omoda Jaecoo. You guys do a good job with that, let's see what else potentially could come.'' he told CarExpert. 'But everyone's 100 per cent focused on those two brands at the moment, making the best of those opportunities.' When asked about Exeed and Jetour, which already sell vehicles in markets like the Middle East, Omoda Jaecoo chief commercial officer Roy Muñoz said there were no immediate plans for these locally. 'At this stage, there's no plans or any communications to us about those brands coming,' he told CarExpert. Jetour, established in 2018, specialises in SUVs. It recently launched the Traveller, a boxy SUV that bears a resemblance to the Land Rover Defender, and it recently revealed a new Zongheng sub-brand that will offer more rugged ute and SUV models. Exeed, established in 2017, has traditionally offered SUVs with a more premium focus, but it recently launched the sleek Sterra ES full-size electric sedan. Then there's iCar , established in 2023, which offers boxy SUVs like Jetour. However, all of its vehicles feature electric power, at least for now with extended-range electric vehicle (EREVs) also expected from the brand. 'There was certainly speculation in Shanghai around iCar, but there's nothing official that's been announced by the organisation about that vehicle,' said Mr Krieger, referring to comments made by Chery International president Zhang Guibling at last month's Shanghai motor show. 'There's a lot of exciting brands coming out of the Chery Group, and obviously we'd love to be in the position to consider bringing these vehicles in, but at the moment there's nothing confirmed.' Notably, the iCar 03 is sold as an Omoda Jaecoo vehicle in some markets, though the company says this model – badged as the Jaecoo J6 – isn't slated for our market. Chery also has Karry, though this is a China-only commercial vehicle brand. Chery opted not to launch its new Himla ute under this brand, when the vehicle was revealed at this year's Shanghai motor show with prominent Chery branding. That said, reports out of China have indicated this vehicle will be badged under the revived Rely brand name in China. This new ute has been ruled out for our market, though Chery Australia is keen to sell a ute here as soon as it has a product it deems suitable. Chery also announced at Shanghai the Lepas brand, a confounding new development that will offer sleeker, mass-market SUVs in Europe, where Tiggo will be sold as a separate brand and Omoda Jaecoo already exists. Chery executives said it was too early to comment on the Lepas brand for our market. For now, it's just Chery and Omoda Jaecoo for Australia, and the Chinese automaker says there's little overlap. 'Each brand has its own unique styling and speaks to a different part of the market,' said Mr Muñoz. 'There's not much crossover at the moment. People who are after Omoda Jaecoo are just after Omoda Jaecoo. 'I don't believe we're diluting. In fact, we're adding more options out there that people can choose from, from different price points, at different specification levels.'

More Chery brands could come to Australia
More Chery brands could come to Australia

7NEWS

time17 hours ago

  • 7NEWS

More Chery brands could come to Australia

Chinese automaker Chery has a dizzying array of brands around the world, but it's sticking to two in Australia… for now. It has just launched the Omoda Jaecoo brand in Australia, while depending on the market it also offers SUV brand Jetour, premium brand Exeed and commercial vehicle brand Karry. Then there's electric vehicle (EV) brand iCar – also known as Aiqar or iCaur – as well as its new European brand Lepas. The Rely marque is being dusted off, while Soueast also sits under the Chery umbrella. It's enough to confuse even automotive journalists. But depending on how well Omoda Jaecoo performs in Australia, there's a chance Chery could bring more brands here. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. While Chery Australia's communications boss Tim Krieger said the local arm isn't expecting any other brands 'in the short term', he left the door open for others to arrive. 'The clear message for us is: 'You guys have got a big job on your hands certainly with Chery, certainly with Omoda Jaecoo. You guys do a good job with that, let's see what else potentially could come.'' he told CarExpert. 'But everyone's 100 per cent focused on those two brands at the moment, making the best of those opportunities.' When asked about Exeed and Jetour, which already sell vehicles in markets like the Middle East, Omoda Jaecoo chief commercial officer Roy Muñoz said there were no immediate plans for these locally. 'At this stage, there's no plans or any communications to us about those brands coming,' he told CarExpert. Jetour, established in 2018, specialises in SUVs. It recently launched the Traveller, a boxy SUV that bears a resemblance to the Land Rover Defender, and it recently revealed a new Zongheng sub-brand that will offer more rugged ute and SUV models. Exeed, established in 2017, has traditionally offered SUVs with a more premium focus, but it recently launched the sleek Sterra ES full-size electric sedan. Then there's iCar, established in 2023, which offers boxy SUVs like Jetour. However, all of its vehicles feature electric power, at least for now with extended-range electric vehicle (EREVs) also expected from the brand. 'There was certainly speculation in Shanghai around iCar, but there's nothing official that's been announced by the organisation about that vehicle,' said Mr Krieger, referring to comments made by Chery International president Zhang Guibling at last month's Shanghai motor show. 'There's a lot of exciting brands coming out of the Chery Group, and obviously we'd love to be in the position to consider bringing these vehicles in, but at the moment there's nothing confirmed.' Notably, the iCar 03 is sold as an Omoda Jaecoo vehicle in some markets, though the company says this model – badged as the Jaecoo J6 – isn't slated for our market. Chery also has Karry, though this is a China-only commercial vehicle brand. Chery opted not to launch its new Himla ute under this brand, when the vehicle was revealed at this year's Shanghai motor show with prominent Chery branding. That said, reports out of China have indicated this vehicle will be badged under the revived Rely brand name in China. This new ute has been ruled out for our market, though Chery Australia is keen to sell a ute here as soon as it has a product it deems suitable. Chery also announced at Shanghai the Lepas brand, a confounding new development that will offer sleeker, mass-market SUVs in Europe, where Tiggo will be sold as a separate brand and Omoda Jaecoo already exists. Chery executives said it was too early to comment on the Lepas brand for our market. For now, it's just Chery and Omoda Jaecoo for Australia, and the Chinese automaker says there's little overlap. 'Each brand has its own unique styling and speaks to a different part of the market,' said Mr Muñoz. 'There's not much crossover at the moment. People who are after Omoda Jaecoo are just after Omoda Jaecoo. 'I don't believe we're diluting. In fact, we're adding more options out there that people can choose from, from different price points, at different specification levels.'

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