Psycho Bunny teams up with American tennis player Andy Roddick
As part of the collaboration, Roddick, a former world No. 1 and US Open champion, will help bring Psycho Bunny's signature style and craftsmanship to a global audience. He will also advise on the brand's expanding presence in tennis.
Known for his competitive drive and powerful game, Roddick brings decades of on- and off-court credibility to the brand. Beyond his tennis career, he's become a defining voice in the sport as the host of Served, the top-ranked tennis podcast.
'Tennis has given me so much, and I've always believed in pushing boundaries—both in competition and in life,' said Roddick.
'Psycho Bunny's magnetic vibe, with its boldness and edge, speaks to my personality perfectly. I'm all about embracing individuality, and this partnership feels like a great way to express that fun side of me. Let's make some noise!'
Earlier this month, Psycho Bunny expanded its tennis roster by partnering with Arthur Rinderknech, building on its earlier collaboration with rising star Alexei Popyrin. Further reinforcing its commitment to the sport, the brand also signed a multi-year deal as the official athletic outfitter of the National Bank Open (NBO).
'Andy isn't just a tennis legend—he's a disruptor, a trailblazer, and someone who has always done things his own way,' said Anna Martini, CEO of Psycho Bunny.
'That's exactly what Psycho Bunny stands for. We're thrilled to have him as a partner in celebrating tennis culture.'
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
France 24
20 minutes ago
- France 24
Judge to rule in sexual assault case that shook Canadian hockey
The players stood trial over allegations they assaulted a woman in a hotel room following a June 2018 celebration for a national men's junior team. Michael McLeod, Alex Formenton, Dillon Dube, Carter Hart and Callan Foote have denied wrongdoing, insisting the accuser -- whose identity is protected -- consented to a variety of sex acts. The complainant, 20 at the time, met McLeod at a bar in London, Ontario, before having sex with him. That initial encounter is not at issue in the trial, which is about events that occurred after McLeod messaged a team-wide group chat asking if anyone was interested in a "three-way." The players have confirmed participating in sex acts with the complainant and an initial police investigation produced no charges. Media investigations then revealed Hockey Canada, a governing body, used funds from subscription fees paid by ordinary families for a $3.55 million CAD ($2.6 million USD) out-of-court settlement with the woman. Public outrage forced the resignation of Hockey Canada's board, and London police, under a new chief, re-investigated the case led by a female detective with expertise in sexual assault. Western University law professor Melanie Randall, who has closely followed the case, told AFP the flawed initial investigation included an "inappropriate fixation" by the detective on the complainant's alcohol consumption. Randall added the first detective didn't apply up-to-date understandings of consent under criminal law, the issue that defined the trial. "Consent has to be voluntarily and freely given, and it has to be contemporaneous with each and every sexual act," Randall said. "You can't give consent in advance and you can't give it retroactively," she added, calling that a "powerful shift in (Canadian) law." Consent video The trial heard that players made videos of the complainant saying she was OK with what happened. Prosecutors argued the decision to make a video indicated concern the sex was not consensual. Hart, a former NHL goaltender, testified such videos were common practice among professional athletes. Randall noted, "the idea that you could film someone afterwards and say -- 'hey, this was all consensual, right?' -- to prove that there was consent is actually completely discordant with how consent is defined (in Canadian law)." In a landmark 1999 decision, Canada's Supreme Court barred defense lawyers in sexual assault cases from a tactic it called "whack the complainant." Scholar have defined this as withering cross examination attacking a complainant's credibility through outdated stereotypes about sexual encounters. Raising their entire sexual history, alleged promiscuous behavior, or questions about why they did not resist are prohibited. For Randall, defense lawyers in the hockey case committed "a pretty egregious and blatant example of whack the victim, full force," citing "nine days of brutal cross-examination." Hockey culture Some commentators have rejected claims the case exposed broader issues in hockey culture, arguing the sport remains a positive force for hundreds of thousands of young Canadians despite a disturbing incident involving several players. But Simon Darnell, a professor of sport for development and peace at the University of Toronto, told AFP "it would be a problem to say that these five men were somehow bad apples and that there's nothing systemic here." Regardless of whether the judge finds the players guilty, Darnell said the conduct in the hotel room needs to be addressed. "Young, elite male hockey players grow up in an environment, where they are told both implicitly and explicitly that they are really important," he said. "They probably grew up feeling like sexual conquest was this thing that they're owed as a result of being a hockey player," he added, urging more work to foster a sports culture that emphasizes "a positive form of masculinity."
Fashion Network
37 minutes ago
- Fashion Network
Beyoncé wears Portuguese-British brand Marques'Almeida for new 'Cowboy Carter Tour'
Six years on, American singer Beyoncé has once again chosen the Portuguese-British brand Marques'Almeida (M'A), this time to create three exclusive looks for her wardrobe on her current world tour, the "Cowboy Carter Tour", through the U.S, France, and England, which began on April 28 and ends on July 26 in Las Vegas at the Allegiant Stadium. M'A itself confirmed this on its social media channels, posting: "We're proud to see @beyonce wearing a customized Marques'Almeida look for her Cowboy Carter tour," as read on Instagram. "Created in raw denim with frayed edges and deconstructed, handmade details - embodying our true M'A London signature, and meticulously handmade in our Porto atelier. Made with love, strength, and deep gratitude for an artist who continues to inspire." It was Beyoncé's own team that contacted the M'A's Portuguese designer duo, Marta Marques and Paulo Almeida, on the singer's recommendation, to design the costumes for her new "Cowboy Carter Tour", which is attracting crowds and breaking box office records worldwide. The couple's 'official spokesperson' confirmed this According to Marques, the partnership came about through direct contact with the Portuguese duo's label, currently divided between London, Porto, and the north of Portugal: "We were contacted by the singer's styling team who were working with her and the whole team of dancers for this tour," she told The pieces "are completely exclusive," continued the designer, whom recently interviewed in the Douro, on the occasion of the debut of the new Portugal Fashion Experience format. The event celebrated the label's 30th anniversary and marked the return of fashion shows after a break of almost two years. "We developed around three looks, one of which has already been worn and the others may still be worn, all for CCTOUR moments." "It was incredible to be invited! It was a very intense process but a testament to M'A's legacy and relevance. We were sought out for the distinctive work done at M'A and in the denim area," the Portuguese fashion designer confessed, apologizing for the rush that absorbs her days and brightens her nights.
Fashion Network
39 minutes ago
- Fashion Network
Beyoncé wears Portuguese-British brand Marques'Almeida for new 'Cowboy Carter Tour'
Six years on, American singer Beyoncé has once again chosen the Portuguese-British brand Marques'Almeida (M'A), this time to create three exclusive looks for her wardrobe on her current world tour, the "Cowboy Carter Tour", through the U.S, France, and England, which began on April 28 and ends on July 26 in Las Vegas at the Allegiant Stadium. M'A itself confirmed this on its social media channels, posting: "We're proud to see @beyonce wearing a customized Marques'Almeida look for her Cowboy Carter tour," as read on Instagram. "Created in raw denim with frayed edges and deconstructed, handmade details - embodying our true M'A London signature, and meticulously handmade in our Porto atelier. Made with love, strength, and deep gratitude for an artist who continues to inspire." It was Beyoncé's own team that contacted the M'A's Portuguese designer duo, Marta Marques and Paulo Almeida, on the singer's recommendation, to design the costumes for her new "Cowboy Carter Tour", which is attracting crowds and breaking box office records worldwide. The couple's 'official spokesperson' confirmed this According to Marques, the partnership came about through direct contact with the Portuguese duo's label, currently divided between London, Porto, and the north of Portugal: "We were contacted by the singer's styling team who were working with her and the whole team of dancers for this tour," she told The pieces "are completely exclusive," continued the designer, whom recently interviewed in the Douro, on the occasion of the debut of the new Portugal Fashion Experience format. The event celebrated the label's 30th anniversary and marked the return of fashion shows after a break of almost two years. "We developed around three looks, one of which has already been worn and the others may still be worn, all for CCTOUR moments." "It was incredible to be invited! It was a very intense process but a testament to M'A's legacy and relevance. We were sought out for the distinctive work done at M'A and in the denim area," the Portuguese fashion designer confessed, apologizing for the rush that absorbs her days and brightens her nights.
