Heinz announces new ketchup and it's completely different to the staple £2.50 bottle
After the unannounced and limited Tomato Ketchup Sweet Sriracha drop that sold out in 15 minutes, the product will be available in all major supermarkets, starting with Asda and Morrisons
Known for a range of different products including dipping sauces, the popular brand Heinz is about to release a brand new Tomato Ketchup sauce with an Asian twist. Ever heard about Sriracha? Yes, it's a combination of the best of both worlds.
Heinz has announced a new Tomato Ketchup Sweet Sriracha hitting up the stores. Last week, the brand released a total of 57 bottles of their new product, which sold out in under 15 minutes, on the Heinz to Home website.
As the drop came without any notice in advance, disappointed Ketchup fans still had high hopes of being able to get their hands on the unique condiment. But don't worry, you'll now be able to secured the goods on the product in your local supermarket.
Promising to add 'a little swice to your life', the new fusion Ketchup brings a kick of heat, without it being too spicy. It joins the new other flavours range alongside Heinz Tomato Ketchup Pickle, Bacon and Curry.
Thiago Rapp, Director of Taste Elevation at Heinz said: 'Following the success of Heinz Pickle, Bacon and Curry Tomato Ketchup in recent years, we know our fans are constantly looking for new flavours to elevate their meals.
With the sweet and spicy trend not coming to an end any time soon, it was the perfect time to add a new twist to the iconic Heinz Tomato Ketchup taste people know and love by launching the Sweet Sriracha variety for those wanting an extra kick of sweet heat.'
If you're not a fan of spicy food, don't worry, because Sriracha isn't in the 'hot' category, but in the 'mild' level. The new sauce is perfect for those who would rather taste the flavour than just the spiciness.
It provides that rich, tomatoey flavour with a sweet kick of heat to 'enliven your senses', making your chicken tenders, mozzarella sticks and cheesy fries extra flavourful.
For those unfamiliar with the taste of Sriracha, it's a type of hot sauce made from paste of chili peppers, distilled vinegar, picked garlic, sugar and salt. Originated in Si Racha, Thailand, it goes well with seafood, or to add a kick of spiciness in any dish.
Where to get the new Heinz Tomato Ketchup Sweet Sriracha?
Sold at £3.39, Asda is the first supermarket to get their hands on the product, stocking up their shelves from April 29, followed by Morrisons from May 5 and other major UK retailers to join in the upcoming weeks. The best thing about it is that it's also suitable for vegetarians and vegans.
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