Lavie Luxe expands perfume offering with two launches
Indian handbag brand Lavie's premium label Lavie Luxe has expanded its fragrance portfolio with the launch of two new Eau de Parfums, Love and Pearl. The launch reinforces the brand's strategy to strengthen its presence in the everyday luxury fragrance segment.
The two additions reflect Lavie Luxe's focus on premium quality, design, and a refined sensory experience, announced the brand in a press release. Love offers a floral blend of bergamot, rose, and patchouli, designed to evoke romance with playful sensuality. Pearl, inspired by timeless elegance, layers soft florals with woody notes to create a versatile, skin-friendly scent.
Both fragrances contain 18% perfume oil concentration, offering long-lasting wear of six to eight hours. Dermatologically and allergen-tested, they are formulated with a moisturising component, making them suitable for all skin types.
Priced at Rs 1,099 for 100ml and Rs 499 for 25ml, the fragrances are now available on Lavie's direct to customer e-commerce store. The expansion also includes two new fragrances from Lavie Sport, Shadow and Marine, targeting active consumers and underlining the brand's adaptability across lifestyle categories.
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