Birkenstock brings India store total to 50
Birkenstock has opened its 50th exclusive brand outlet in India, marking a key milestone in the German footwear brand's ongoing expansion across the country. Located at Phoenix Palladium Mall in Mumbai, the 1,100 square foot store showcases Birkenstock's signature footwear collection and features its widest product range in India to date.
With this latest opening, Birkenstock now operates 50 stores across 27 Indian cities, Apparel Resources India reported. With its recent pan-India expansion, the country is emerging as a strategic market within Birkenstock's global retail portfolio.
The new store offers a comprehensive product selection, including seasonal sandals, core classics, and the exclusive Birkenstock 1774 premium collection. The expansion highlights the brand's continued investment in the Indian market and its aim to serve a growing base of consumers seeking comfort-led, quality-driven footwear.
Birkenstock has opened 15 stores in India over the past year alone, and plans to launch a further five to seven stores before the end of the current financial year. This sustained pace of growth underscores the brand's confidence in Indian retail and reflects rising demand for its versatile footwear among urban consumers.
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Birkenstock brings India store total to 50
Birkenstock has opened its 50th exclusive brand outlet in India, marking a key milestone in the German footwear brand's ongoing expansion across the country. Located at Phoenix Palladium Mall in Mumbai, the 1,100 square foot store showcases Birkenstock's signature footwear collection and features its widest product range in India to date. With this latest opening, Birkenstock now operates 50 stores across 27 Indian cities, Apparel Resources India reported. With its recent pan-India expansion, the country is emerging as a strategic market within Birkenstock's global retail portfolio. The new store offers a comprehensive product selection, including seasonal sandals, core classics, and the exclusive Birkenstock 1774 premium collection. The expansion highlights the brand's continued investment in the Indian market and its aim to serve a growing base of consumers seeking comfort-led, quality-driven footwear. Birkenstock has opened 15 stores in India over the past year alone, and plans to launch a further five to seven stores before the end of the current financial year. This sustained pace of growth underscores the brand's confidence in Indian retail and reflects rising demand for its versatile footwear among urban consumers.
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'The company also fails to appropriately enforce its penalty policy concerning traders that repeatedly post illegal content, and its content moderation systems show systemic failures, making the systems less effective and allowing manipulation by malicious traders,' the Commission's statement said. The platform now has time to react to the findings before the Commission decides on next steps. If the EU executive confirms the breach in a final decision, it could impose a fine of up to 6% of the company's global turnover. At the same time, the Commission accepted voluntary commitments made by the platform on some of the other grievances of the probe and made them binding. The commitments related to the notice and action mechanism, transparency of advertising and data access for researchers as well as the platform's systems to monitor and detect illegal products, such as medicines, food supplements and others which could affect users' health and minors' well-being. By making the commitments binding, the Commission closed these parts of the investigation. The AliExpress case is the second most advanced DSA probe since the platform rules entered into force late 2023. The Commission also sent preliminary findings to X related to risk management, content moderation and dark patterns. It has further investigations pending into platforms including Facebook and Instagram. Under the DSA, companies with more than 45 million users are considered Very Large Online Platforms (VLOP) meaning that they face stricter rules to fight illegal and harmful content and counterfeit products on their platforms.
