Latest news with #Birkenstock1774
Fibre2Fashion
5 days ago
- Business
- Fibre2Fashion
Iconic footwear brand Birkenstock opens three new stores in Mumbai
BIRKENSTOCK, the iconic German lifestyle brand with a legacy of over 250 years in shoemaking craftsmanship, continues to expand its footprint in India with a focused investment in Mumbai. Reinforcing its presence in one of the country's most style-conscious and dynamic markets, the brand announces the launch of three new stores—at Phoenix Palladium, Phoenix Marketcity, and Sky City Mall, Borivali — bringing its total retail presence in the city to eight stores. Mumbai has consistently emerged as a high-potential market for BIRKENSTOCK, reflecting a growing consumer preference for high-quality, comfort-driven fashion. The city is also home to the brand's first flagship store in India, which launched in 2024 and set the tone for a strong retail strategy in the country. Birkenstock, the iconic German lifestyle brand, has expanded its Mumbai footprint with three new stores at Phoenix Palladium, Phoenix Marketcity, and Sky City Mall, bringing its total to eight in the city. Mumbai, home to its first Indian flagship store, remains a key market. The new outlets feature signature styles, seasonal collections, and the premium Birkenstock1774 line. The new stores reflect BIRKENSTOCK's global retail identity – clean, contemporary, and rooted in craftsmanship. Each outlet offers an immersive experience featuring the latest Spring/Summer collection, including iconic styles like ARIZONA, BOSTON, GIZEH, and MADRID, alongside seasonal highlights and new material innovations. The store at Phoenix Palladium also features the brand's most premium BIRKENSTOCK 1774 collection. In addition to the three new locations, BIRKENSTOCK is also present in Mumbai at Linking Road, R City Mall, Nexus Seawoods Mall, Infiniti Mall, and the International Departures Terminal at T2. This expansive network positions the brand to meet growing demand while offering easier accessibility to loyalists and first-time customers alike. 'From launching our flagship store in Mumbai to now operating across eight locations in the city, the journey has been extraordinary,' said Vinay Bansal, Managing Director, BIRKENSTOCK India . 'The momentum we're seeing in Mumbai reflects both the brand's universal appeal and the city's evolving retail landscape. We're excited to keep building on this foundation.' As BIRKENSTOCK continues its retail expansion in India, Mumbai remains a key market – one that blends fashion influence, consumer awareness, and aspirational lifestyles, making it a strategically significant region for the brand. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (RM)
Fashion Network
18-06-2025
- Business
- Fashion Network
Birkenstock brings India store total to 50
Birkenstock has opened its 50th exclusive brand outlet in India, marking a key milestone in the German footwear brand's ongoing expansion across the country. Located at Phoenix Palladium Mall in Mumbai, the 1,100 square foot store showcases Birkenstock's signature footwear collection and features its widest product range in India to date. With this latest opening, Birkenstock now operates 50 stores across 27 Indian cities, Apparel Resources India reported. With its recent pan-India expansion, the country is emerging as a strategic market within Birkenstock's global retail portfolio. The new store offers a comprehensive product selection, including seasonal sandals, core classics, and the exclusive Birkenstock 1774 premium collection. The expansion highlights the brand's continued investment in the Indian market and its aim to serve a growing base of consumers seeking comfort-led, quality-driven footwear. Birkenstock has opened 15 stores in India over the past year alone, and plans to launch a further five to seven stores before the end of the current financial year. This sustained pace of growth underscores the brand's confidence in Indian retail and reflects rising demand for its versatile footwear among urban consumers.
