logo
New Dubai Islands waterfront project worth AED260mn announced by DHG Properties

New Dubai Islands waterfront project worth AED260mn announced by DHG Properties

DHG Properties, part of the Swiss real estate and construction group DHG Holding, announced the acquisition of a prime land plot on the Dubai Islands for its third residential project in Dubai.
This also marks the second major investment since the start of 2025, the company said.
DHG expands Dubai portfolio
The new development will feature approximately 100 premium apartments across 11 floors, offering modern living spaces with complimentary amenities.
The project's value is estimated at AED 260 million, DHG Properties said.
Dubai Islands, formerly known as Palm Deira, a waterfront destination, is rapidly emerging as a premier real estate hotspot.
DHG Properties said its latest project will contribute to this dynamic landscape, offering premium Swiss-quality residences that blend contemporary design with timeless craftsmanship.
Blagoje Antic, Chairman of the Board and CEO of DHG Holding, said the third project in Dubai underscores the company's long-term commitment to this thriving market.
'Dubai Islands is truly an exceptional location that represents the future of premium waterfront living, and we are proud to bring our Swiss heritage of over 30 years and 300 completed projects in Europe to this dynamic city,' he said.
The new acquisition follows DHG Properties' first project, Helvetia Residences in JVC, and the recent announcement of an AED 300 million residential project in Meydan Bukadra, featuring 110 apartments.
View this post on Instagram
A post shared by DHG Properties (@dhgproperties)
With this expansion, DHG Properties has now reached nearly AED 1.3 billion in total development value in the emirate market, reinforcing its commitment to long-term growth and investment in the UAE, the company said.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Dubai Unveils Iconic Blue Line Metro Expansion with Record‑Breaking Station
Dubai Unveils Iconic Blue Line Metro Expansion with Record‑Breaking Station

Arabian Post

time4 hours ago

  • Arabian Post

Dubai Unveils Iconic Blue Line Metro Expansion with Record‑Breaking Station

Arabian Post Staff -Dubai Dubai's Crown Prince Sheikh Mohammed bin Rashid Al Maktoum has marked the commencement of work on the long-planned Dubai Metro Blue Line, laying the foundation stone for its first station—an architectural masterpiece poised to become the world's highest metro stop at 74 metres. The AED 56 billion project will see construction of a 30 km rail corridor featuring 14 stations and 15.5 km of tunnels. When completed in 2029, it will extend Dubai's transit network to 131 km with 78 stations, serviced by 168 trains. Laying out the design, Sheikh Mohammed described the station—named 'Emaar Properties'—as an 'architectural icon' that aligns with Dubai's cultural landmarks. Designed by Skidmore, Owings & Merrill, the station spans approximately 11,000 m² and is expected to handle 160,000 passengers daily, rising to 70,000 by 2040. Built to bridge Dubai Creek via a 1.3 km viaduct, the alignment also encompasses advanced sustainable features and full Platinum-level green building certification. ADVERTISEMENT The Blue Line will connect nine key districts, from Bur Dubai/Deira through Dubai Silicon Oasis to Academic City, also establishing interchanges with the existing Red and Green lines at Al Rashidiya and Al Jaddaf respectively. Travel time is expected to be between 10 and 25 minutes, with a projected ridership of 200,000 by 2030 and up to 320,000 by 2040. Oversight for the project was awarded five months ago to a consortium led by Turkey's MAPA and Limak, with China's CRRC delivering rail systems. The contract, valued at AED 20.5 billion, follows an international tender detailed by the Roads and Transport Authority. Construction began in April under RTA supervision and is slated to complete by September 2029, coinciding with the Metro's 20th anniversary. The Blue Line is not only a transport project but also a key driver of Dubai's broader economic and urban strategy, under the Dubai 2040 Urban Master Plan. Analysts predict it could deliver AED 2.60 in economic, social, and environmental benefits for every dirham invested by 2040, with potential reduction of road congestion by 20% and a 25% uplift in land values near stations. At a ceremony held on June 9 2025, Sheikh Mohammed was accompanied by Mattar Al Tayer, RTA Director‑General, and representatives from the MAPA-Limak-CRRC group, as he laid the foundation stone for the Emaar Properties Station in Dubai Creek Harbour. The station's design reflects a fusion of traditional stone, bronze, and glass to evoke a modern heritage, with natural lighting enhancing passenger experience. Beyond the landmark station, the Blue Line includes Dubai's largest underground interchange station at International City 1, covering 44,000 m² and capable of processing 350,000 passengers per day. The elevated–subterranean route is engineered for flexibility: a Y‑junction system allows trains to run directly from Academic City to either Creek or Centrepoint without passenger transfers. ADVERTISEMENT An important feature of the new line is the metro's first-ever bridge spanning Dubai Creek—a 1.3 km link set to provide scenic and efficient connectivity between the city's burgeoning north‑east and the urban core. Emaar Properties has secured naming rights for the iconic station under a ten-year agreement beginning at its 2029 inauguration. Similar agreements for other stations are expected to follow. Since opening in 2009, the Dubai Metro has carried over 2.5 billion passengers, averaging 900,000 day-to-day users. With the Blue Line operational, that figure is projected to only grow—annual ridership is expected to surpass 300 million by 2026. SOM's involvement as design lead brings a legacy of landmark architecture—its portfolio includes global icons such as the Burj Khalifa, New York's Olympic Tower, and Chicago's Willis Tower. The firm's concept of a 'crossing gateway' symbolises Dubai's ambition to blend aesthetics and connectivity in its infrastructural projects. As Dubai develops rapidly under its 2040 plan, transport-oriented infrastructure such as the Blue Line serves multiple objectives: reducing road travel times, supporting high-density developments like Dubai Creek Harbour and Academic City, and promoting sustainable urban growth. Amenities across Blue Line stations will include bus bays, taxi ranks, bike and e-scooter zones, and full accessibility provisions tailored to 'people of determination'. The $5.6 billion deal for the Blue Line contract, confirmed by Reuters in December 2024, sets high expectations for the consortium's delivery through to 2029. Monthly monitoring by the RTA forecasts a phased construction schedule that aligns with urban expansion milestones tied to Expo City Dubai and continuing population growth. By 2040, the RTA projects that the Metro network will serve 320,000 riders per day on the Blue Line alone, integrated with over 80% of city services reachable within a 20-minute public transit ride—supporting the '20‑Minute City' goal. The Blue Line is expected to be a catalyst for new patterns of mobility, shaping development in under-served districts like Mirdif, Al Warqa, and Ras Al Khor, while reinforcing Dubai's status as a testbed for smart and sustainable infrastructure. The combination of landmark design, intermodal connectivity, and environmental ambition positions the line as a model for future metro expansions globally.

Dubai Police recognised as world's strongest police brand
Dubai Police recognised as world's strongest police brand

Dubai Eye

time16 hours ago

  • Dubai Eye

Dubai Police recognised as world's strongest police brand

Dubai Police has officially been ranked the strongest police brand in the world, topping the Institutional Brand Value Index issued by Brand Finance. The force earned a top-tier AAA+ rating and an overall score of 9.2 out of 10, following an international study involving more than 8,000 stakeholders across 10 countries. The assessment praised Dubai Police for outstanding performance in areas including ethics, innovation, operational efficiency, transparency and public trust — outperforming other global police forces across all eleven reputation benchmarks. Highlights of the evaluation include: 67% recognition for safety and security assurance, 64% for effective duty performance, 60% for commitment and integrity, and strong public engagement through social media and transparency. The force also stood out for its use of technology in crime prevention and its modern, forward-thinking approach to law enforcement. According to Brand Finance, Dubai Police contributes a brand value of AED 57.9 billion to the UAE's overall national brand, which now stands at over AED 4.48 trillion. The report positions Dubai Police as more than just a top-tier security agency — it's now a key part of the UAE's global soft power, setting a new international benchmark for policing excellence.

JD Sports and adidas lead with local culture in their ‘SMU campaign'
JD Sports and adidas lead with local culture in their ‘SMU campaign'

Campaign ME

time16 hours ago

  • Campaign ME

JD Sports and adidas lead with local culture in their ‘SMU campaign'

JD Sports fashion and adidas' partnered for a nostalgic campaign driven by culture-first storytelling and a clear goal to connect with the region's youth through an authentic lens. This campaign brought the story closer to home. 'Our insights highlighted the strong performance of localised campaigns in the region, consistently showing deeper consumer engagement and stronger results. This reinforced the importance of crafting a narrative rooted in local culture – something that feels familiar, authentic, and relevant to our audience,' said Eugene Karasev, adidas Senior Brand Director, EMC. As a result of this approach Mehak Nanda, Brand Marketing Manager, GMG found that, 'The campaign sparked a sense of nostalgia among younger audiences, even those who hadn't grown up in Dubai, highlighting how shared cultural aesthetics across the Middle East can create emotional connections across generations.' The campaign rollout spanned JD's social platforms, META ads and in-store touchpoints, including digital screens and POSMs across the UAE, Saudi Arabia, Egypt, Bahrain and Kuwait. It targeted Gen Z and young adults (ages 13–30) in the UAE, especially those passionate about streetwear, sneaker culture, and lifestyle fashion, with a strong inclination toward brands that reflect their identity and environment. Many are digital natives who value authenticity over aspiration. The creative approach reflects that energy. To bring the story to life, the team developed 'The Neighbourhood' – a fictional but familiar setting inspired by youth culture in the region. Shot in a heritage-style Dubai neighbourhood, the visuals capture raw textures and tones that feel culturally rooted and visually compelling. The storyline follows a local artist navigating the city in standout adidas sneakers, crossing paths with a cast of creatives who appear throughout. The campaign zeroes in on JD's exclusive styles – known as SMUs. 'The narrative was shaped by the first-hand stories and lived experiences of third culture kids – those who grew up in old Dubai, spent time in its backstreets, and witnessed the city evolve around them. This was a passion project and a localised campaign launch fuelled by memory, community, and a genuine desire to portray the region in its truest form,' says Nanda. View this post on Instagram A post shared by JD Sports Middle East (@jdsportsme) Influencers were carefully selected for their connection to local communities and relevance within the adidas originals universe. The campaign featured a mix of regional micro-influencers – from artists and athletes to fashion creatives – selected for their genuine ties to community and culture. The result was bold, energetic content that reflected the sneaker culture through the lens of music and sport as well as regional identity. 'Influencer marketing played a key role in the campaign. The cast featured a curated group of local micro-influencers – spanning music, fashion, and multisport – who are well-known within their communities. These talents were chosen not only to reflect adidas Originals' deep ties to culture and creativity but also to ensure the campaign felt grounded in the region, bringing an added layer of authenticity and local relevance to the storytelling,' said Karasev. 'We handpicked a diverse mix of talent from the local community – it wasn't about influencer reach but about authentically highlighting JD's connection to music, fashion, and art in the region. We also created some fun behind-the-scenes content, styling reels, and location shoutouts (rolling out soon!) to further amplify the community-first message,' says Nanda. At the same time, the partnership focused on converting that awareness into sales by creating demand through impactful, locally resonant storytelling. According to Karasev, the primary goal of the campaign was to drive awareness around adidas and JD exclusives, positioning them as must-have drops within the region. 'The campaign was driven by JD's reputation for exclusive product offerings – known as SMUs – which are spotlighted through their signature 'Only at JD' callouts. These styles are central to JD's global and regional success and consistently resonate with consumers, yet there's often limited content to support them,' says Karasev. 'With both JD and adidas' growing footprint in the Middle East, this partnership presented a timely opportunity to spotlight adidas SMUs through a fresh, localised lens. The goal was to craft premium, bespoke content that not only captures the essence of both brands but also speaks directly to our regional audience. By delivering an always-on content approach across our partner's channels, the campaign reinforces the message of exclusivity while driving demand and differentiation in a highly competitive market,' said Karasev. 'Rooted in the streets of our region, it brings together adidas Originals' spirit of individuality with JD's 'King of the Streets' attitude,' says Nanda. The campaign is currently live across all JD stores and will run until the end of June 2025. It was launched across JD's social channels, META ads and in-store platforms, including POSMs and digital screens across key regional markets – UAE, Saudi Arabia, Egypt, Bahrain and Kuwait. 'While the campaign is still live and the full report is in progress. We're primarily tracking reach and sell-through as key performance indicators,' said Karasev. As the market continues to demand deeper, more meaningful connections, this campaign suggests one thing loud and clear – when it comes to exclusivity, context is everything.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store