Maxis inks MOU with Aduna, boosting digital business innovation

The Star

24-07-2025

From left: LiLian Hor, Head of Enterprise Marketing & Digital, Maxis; Julian Gorman, Head of Asia Pacific, GSMA; and Chee Kean Chan, Vice President of Sales, Key Account, Ericsson Malaysia, during the Memorandum of Understanding (MoU) exchange at the GSMA Digital Nation Summit Singapore
KUALA LUMPUR: Maxis, Malaysia's leading integrated telecommunications (telco) provider, has inked a memorandum of understanding (MoU) with Aduna, a landmark venture between some of the world's leading telco operators and Ericsson.
The MoU aims to drive the adoption of standardised network application programming interfaces (APIs) that will accelerate digital innovation for businesses.
In a statement, Maxis said the partnership would provide developers and businesses with seamless access to Aduna's global platform of common network APIs.
It said these advanced API solutions will enable businesses in Malaysia to unlock new use cases and deliver next-generation services by harnessing the full potential of Maxis' advanced connectivity and network capabilities.
The telco said the collaboration will enable faster and more secure development and deployment of API-driven solutions, reducing time-to-market for new features and services.
"Initial offerings will focus on high-impact APIs such as number verification, SIM Swap, know-your-customer (KYC) match and location verification, key enablers to combat digital fraud and strengthen the security of online transactions.
"This would benefit businesses in sectors such as financial services and e-commerce, for example, e-wallet providers and hyperscalers," it said.
Maxis chief enterprise business officer Prateek Pashine said the partnership with Aduna enables the development of more secure, user-centric services, backed by seamless access to advanced network APIs.
"Our mission is to equip businesses with the tools they need to innovate for tomorrow, today.
"APIs play a critical role in the modern digital economy, and Maxis is committed to leveraging them to unlock greater value for businesses," he said.
Meanwhile, Aduna chief executive officer Anthony Bartolo said the collaboration with Maxis will bring their unified network APIs to one of Southeast Asia's most dynamic digital economies, providing businesses in Malaysia with access to powerful and scalable solutions. - Bernama