‘Just a tap away' – Major boost for Irish shoppers as Penneys release game-changing new app
H-APPY DAYS 'Just a tap away' – Major boost for Irish shoppers as Penneys release game-changing new app
PENNEYS chiefs have launched a new game-changing app today for shoppers in Ireland.
The new app allows users to scroll through Penneys' newest trends and style inspiration.
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A new Penneys app has been launched
Credit: www.marcosullivan.ie
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The new app is available to download now
Credit: primark.com/en-ie
It also features a stock checker to let shoppers instantly see if their must-have items are available at their local store.
On the new app, Penneys fans can make a wish list and snap up their favourite items faster in-store.
Shoppers can also opt-in for personalised notifications to stay up to date on the latest arrivals, collection launches and exclusive updates.
There is a built-in store locator that offers quick access to opening hours and directions.
Head of Penneys Ireland and Northern Ireland, Fintan Costello, said the intuitive, user-friendly app design 'ensures effortless navigation'.
Costello continued: 'We know our customers love the buzz of a Penneys store — from discovering the latest trends to picking up everyday essentials for the family.
'Our digital channels are driving shoppers into our stores, and so with more people browsing online before they shop, the Penneys app extends that experience, offering a convenient and inspiring way to explore our ranges anytime, anywhere.
'Whether at home or on the go, now it's never been easier to connect with Penneys.'
The new app is available now for Irish customers on the Apple Store and Google Play Store.
The fashion giant has been steadily investing in digital, building on the success of its social media platforms with 26 million followers globally.
Penneys re-open of one of their most famous stores with Dublin Mayor Emma Blain there to share her must have buy
They have seen a consistent website growth with 20 per cent of people who visit the website using the stock check feature.
Penneys bosses said the launch of the app in Ireland reflects a 'growing demand' from customers who want digital tools that complement their in-store experience.
Among people visiting the Penneys website in Ireland, women's fashion topped the most popular search category.
And the Home category is a rising star among shoppers, coming in as the second most searched term.
A spokesperson for Penneys added: 'From stylish cushions and candles to smart storage, nearly every home in Ireland has a touch of Penneys — and now, browsing the latest trends is just a tap away with the new app in your pocket.
'The Penneys customer app officially launches in Ireland today.
"Whether you're planning your next shopping trip or checking what's in stock before you shop, it's your go-to fashion companion.'
The new app is currently available to download in Ireland and Italy.
THE HISTORY OF PENNEYS
THE Penneys brand grew from humble beginnings on Dublin's Mary Street, where it opened its first store in 1969.
Known as Primark outside Ireland, the company was the brainchild of Garfield Weston, who hired Dubliner Arthur Ryan to make his vision reality.
Penneys branched into the UK in 1973 with its first store opening in Derby. The UK now has 191 Primark stores in total.
However, the Penneys name could not travel to Britain as the American retailer JC Penney had the right to use the name in the region.
And in 2006, the expansion into Europe began with an opening in Spain, followed by the Netherlands, Portugal, Germany, Belgium, Austria, France and Italy.
Primark went Stateside for the first time in September 2015, with the opening of a store in Boston. There are now 27 stores in America with branches in Florida, Brooklyn, Pennsylvania and New Jersey.
The retailer's opened its largest store in Birmingham in 2019.
It spans five floors and features Primark's biggest beauty studio to date, a barbers and three restaurants.
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Users can make a wish list
Credit: primark.com/en-ie
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