Finding a million more Conservative votes: 'It's about figuring out a way to speak to women'

National Post

18-05-2025

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Talk of the new kind of conservative coalition that's emerging animates Ben; his faint British accent (he moved to Canada as a teenager) becomes noticeably more pronounced as his enthusiasm builds.
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'What group do you suggest could be added to this coalition?' I ask. 'Female voters' is Ben's unequivocal answer. 'We did very well with younger men,' he explains, 'and I think there are a lot of women, younger women … who face the same problems as young men … making it harder for them to achieve the things they want to achieve in life.'
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While I agree wholeheartedly with Ben's aspiration to engage women, it's no secret the Conservative messaging didn't land well with female voters in the federal campaign. We both wince recalling the backlash to Poilievre's observations about biological clocks early in the campaign.
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'So I think it's going to be about figuring out a way to speak to women … on issues that affect them,' Ben reflects, in ways that don't alienate other people. But, he admits, it's a challenge to thread that needle.
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There are many divides bubbling up in Canada's political landscape — generational, regional, rural versus urban, education levels. And now gender. 'The parties of the right are increasingly male-dominated,' Ben notes, and the 'parties of the left are increasingly female-dominated.' It's an unhealthy social divide, he adds, 'a trend that's happening independent of any specific leader or any specific party, and I think that's part of why we didn't do as well with younger female voters.'
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These trends, Ben explains, are happening all over the Western world, all over advanced democracies. 'So you can accelerate them and you can minimize them, but you can't necessarily avoid them.'
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In an effort to turn the conversation in a more positive direction, I ask Ben about Poilievre's decision to run for election in Alberta. 'There's a touch of destiny about this,' Ben answers thoughtfully, 'I think he's going to be an important voice in the next few years, simultaneously speaking to those (western) frustrations and what needs to change, but also articulating a slightly different but more expansive vision, a more inclusive vision, of what it means to be Canadian.
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'I think the centre of political gravity is slowing shifting west in Canada,' Ben continues, 'just following population trends and demographics.' And our vision of what it means to be Canadian needs to be updated, which he acknowledges is a big project and 'not something you can impose from the top down.'
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The ubiquitous symbol of Canada is the maple leaf, Ben explains, 'but you don't get maple trees west of Manitoba.' (He means sugar maples, as seen on the flag.) There are shared values across the country — he's lived in Toronto, Ottawa, Montreal and Calgary, since immigrating to Canada — but, he observes, 'it's very much an eastern-centric Laurentian vision of what this country means, and I still think the future of Canada is very much out west … If people move within Canada, people go east to west, not west to east.'
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The resurgent wave of patriotism, triggered by Donald Trump's threats, is an opportunity to create a slightly different vision of what it means to be Canadian, Ben suggests, one that speaks to a Canada of 2025 and not a Canada of 1991.
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The last election was about change, Ben concludes, and that desire for change is not going to go anywhere. 'Some people think it will just bubble down, and I think it will just bubble up even more.'
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