Is your designer bag verified? The Digital Product Passport is the smart tech redefining authentic luxury
The Digital Product Passport provides rock-solid provenance for luxury goods by tracing their origins, ownership and history with just a scan
In a world where luxury is defined not just by craftsmanship but by certainty, a new technology is quietly revolutionising how people engage with their most prized possessions. Enter the Digital Product Passport (DPP), a secure, high-tech ID that proves a product's authenticity, preserves its value and offers smart services long after you've left the boutique.
Already implemented in the European Union, the DPP is akin to a digital birth certificate for luxury goods, from limited-edition watches to heritage handbags. The new technology is uniquely linked to each product, via a discreet QR code or NFC chip, which then gives you access to a verified record of its origin, materials, ownership and care history with one scan.
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The Digital Product Passport also addresses the pervasive and costly problem of counterfeits. According to a report by the Organisation for Economic Co-operation and Development, global trade in fake goods reached an estimated US$467 billion in 2021. But DPPs can change the game. By embedding secure digital identities into each piece, luxury brands offer proof of authenticity, tracing an item's journey from workshop to boutique to your hands.
Already, top maisons are leading the way. Luxury giants LVMH, Prada Group, Richmont and OTB have joined forces to establish the Aura Blockchain Consortium, which invests in technologies that offer immutable proof of origin and transfer of ownership.
Italian menswear brand Zegna uses NFC-tagged passports to provide an ownership certificate for garments in its Vellus Aureum products. Meanwhile, watchmaker Breitling issues DPPs as NFTs, showing complete service and repair history. As well, French furniture maker Ligne Roset embeds unique identifiers in its furniture to ensure every piece is original. The message becomes clear: real luxury now comes with real verification.
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