
Gargash Motors ignites passion for performance with GAC EMPOW R launch
Senior management from Gargash Group and GAC MOTOR attended the event, where Morgan Sunderland, General Manager of Gargash Motors, Khaled El Assal, GAC National Sales Manager of Gargash Motors and Mark Zhang, General Manager – GAC MOTOR International Middle East, led the unveiling. Guests also enjoyed an exclusive track experience.
Speaking at the launch, Khaled El Assal stated: 'At Gargash Motors, we take pride in bringing exceptional vehicles to the UAE market. The launch of the GAC EMPOW R is a testament to our dedication to meeting the growing demand for high-performance, technologically advanced vehicles that blend striking design with cutting-edge features. This model is set to redefine the driving experience with its dynamic performance and modern aesthetics.'
Mark Zhang added: 'The UAE is a key market for GAC MOTOR, and the introduction of the EMPOW R highlights our focus on innovation and performance. This model has been meticulously designed to meet the expectations of modern drivers, offering a thrilling yet comfortable driving experience. We are eager to see how it resonates with automotive enthusiasts in the region.'
The GAC EMPOW R is powered by a 2.0-liter turbocharged engine, producing an impressive 265 horsepower and 400 N-M of torque, allowing it to accelerate from 0 to 100 km/h in just 5.7 seconds. The GAC EMPOW R is powered by a 2.0-liter turbocharged engine, producing an impressive 265 horsepower and 400 N-M of torque, allowing it to accelerate from 0 to 100 km/h in just 5.7 seconds. Equipped with ZF DP-EPS steering system, Bosch ESP10.0, premium Continental 4-piston fixed calipers, and Michelin performance tires. This high-performance sedan combines power, efficiency, and cutting-edge technology in a sleek and aerodynamic package. This high-performance sedan combines power, efficiency, and cutting-edge technology in a sleek and aerodynamic package.
With a starting price of AED 119,900, the GAC EMPOW R offers exceptional value, complemented by a 5-year warranty and 2 years of complimentary service. Customers can choose from five sophisticated exterior colors: Black, White, Grey, Matte Grey, and Silver. Inside, the vehicle features premium front bucket seats upholstered in suede and leather with carbon fiber accents, offering a blend of comfort and sportiness.
Designed with technology and safety at its core, the EMPOW R comes equipped with an advanced driver assistance system, including Adaptive Cruise Control, Forward Collision Warning, Autonomous Emergency Braking, Lane Keep Assist, Rear Cross Traffic Alert, and Blind Spot Detection. Additionally, it boasts an 8-speaker Yamaha sound system, a dual 10.25-inch LCD display cluster, and a 360-degree surround-view camera with an intelligent parking system, ensuring a superior driving experience.
For more information, visit https://www.gargashgacmotor.com/new-vehicles/empowr/.
About Gargash Group
Established in 1918, Gargash Group is one of the UAE's leading business enterprises. Today, the group comprises a family of internationally renowned brands operating across four verticals: automotive, real estate, financial services and F&B. It is recognized for its global expertise and deep understanding of local markets, which has enabled the group to deliver integrated, innovative and competitive services. The group has introduced leading global automotive brands into the UAE, including Mercedes-Benz, Alfa Romeo, GAC MOTOR, SIXT Rent Car, SIXT Leasing & SIXT Limousine. Since 1998, Gargash Group's financial services arm, Daman Investments, has provided advisory, asset management, brokerage, and wealth management services in the UAE. Gargash Real Estate develops and manages high-quality residential, commercial, and industrial properties across the country. The group also includes several leading brands in the Restaurant and Hotel industry.
About GACMOTOR
Founded in 2008, Guangzhou Automobile Group Motor CO., LTD (GAC MOTOR) is a subsidiary of GAC Group which ranks the 238th among the Fortune Global 500 companies. The company develops and manufactures premium quality vehicles, engines, components and auto accessories. GAC MOTOR has now ranked the first among all Chinese brands for five consecutive years in J.D. Power Asia Pacific's China Initial Quality Study SM (IQS), demonstrating the company's quality-centric strategy from innovative research and development (R&D), manufacturing to supply chain and sales & services.
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Gulf Today
5 days ago
- Gulf Today
US is no longer first choice for international students
In China, wait times for US visa interviews are so long that some students have given up. Universities in Hong Kong are fielding transfer inquiries from foreign students in the US, and international applications for British undergraduate programs have surged. President Donald Trump's administration has been pressuring US colleges to reduce their dependence on international enrollment while adding new layers of scrutiny for foreign students as part of its crackdown on immigration. The US government has sought to deport foreign students for participating in pro-Palestinian activism, reported Associated Press. In the spring, it abruptly revoked the legal status of thousands of international students, including some whose only brush with law enforcement was a traffic ticket. After reversing course, the government paused new appointments for student visas while rolling out a process for screening applicants' social media US remains the first choice for many international students, but institutions elsewhere are recognizing opportunity in the upheaval, and applicants are considering destinations they might have otherwise overlooked. The impact on US universities — and the nation's economy — may be significant. New international enrollment in the US could drop by 30% to 40% this fall, according to an analysis of visa and enrollment data by NAFSA, an agency that promotes international education. That would deprive the US economy of $7 billion in spending, according to the analysis. Many international students pay full price, so their absence would also hurt college budgets, Associated Press reported. As the second most popular destination for international students, Britain is positioned to benefit. The country's new Labour government has vowed to cut migration, and officials have imposed time limits on post-study visas allowing graduates to stay and work. But admissions consultants say the United Kingdom is still seen as the most welcoming of the traditional "big four" English-speaking destinations in higher education — the US, UK, Canada and Australia. After declining last year, the number of international applications for undergraduate study in the UK this fall grew by 2.2%, official figures show. A record number of applications came from China, up 10% compared with the previous year. Applications from the US also reached nearly 8,000 students — an increase of 14% and a 20-year high. Acceptances of international students for graduate programs in the UK grew an estimated 10% from last year, driven by demand for business and management courses in particular, according to data from UniQuest, which works with many British universities on admissions. Data showing the extent of any impact will not be available until fall, said Mike Henniger, CEO of Illume Student Advisory Services, a consultancy that works with colleges in the US, Canada and Europe. "But the American brand has taken a massive hit, and the UK is the one that is benefiting," he said. Demand from Chinese students has risen rapidly for universities places in Hong Kong, Singapore and Malaysia, said Will Kwong, managing director of AAS Education, a consultancy in Hong Kong. Many Western universities have offshore campuses there that are more affordable than going to the US or UK. "Opting for study in Asia has been a trend since the easing of COVID-19," Kwong said. "But obviously it's been exacerbated by the change of administration in the US." Some Asian families have told him the US is no longer their clear first choice because of political turbulence and visa difficulties, many are still waiting for US visa interviews and will likely miss the start of the fall term, Kwong said. Chinese college student Alisa, who is studying data science, plans to attend an exchange program this fall at the University of California, Berkeley. She hopes to pursue a master's degree in the US. But she is also looking into other options "just so I could still go to school if the extreme scenario occurs," said Alisa, who spoke on condition of partial anonymity out of fear of being targeted.


Hi Dubai
29-07-2025
- Hi Dubai
Building a Niche: Identifying and Capitalizing on Untapped Market Segments in Dubai
Dubai has entered a defining chapter in its economic journey. According to PwC Middle East's impact assessment, Expo 2020 contributed AED 122.6 billion in gross value added (GVA) to the UAE's economy and supported 905,200 job-years between 2013 and 2042. This momentum now fuels the Dubai Economic Agenda (D33), which aims to double the city's economy by 2033 and elevate its position among the world's top three urban economies through 100 transformative projects spanning trade, tech, green energy, and entrepreneurship. In a city known for mega-developments and global appeal, it may seem difficult for niche ideas to stand out. But with over 95% of Dubai's economy now non-oil and sectors like logistics, retail, and digital commerce on the rise, there's growing demand for specialized, targeted ventures. Innovation is thriving—DIFC alone welcomed 1,081 new firms in the first half of 2025, a 32% increase year-on-year, signaling Dubai's strong pull for future-focused businesses. So why go niche? Because it's a strategy that makes sense, especially now. Niche businesses face less competition, enjoy stronger customer loyalty, and often command higher margins by offering deeply specialized products or services. As outlined by Delemon Technology's 2025 forecast, businesses that solve narrow problems in depth are likely to outperform generic players in both brand trust and profitability. In this article, we explore how entrepreneurs can identify and capitalize on untapped niche segments in Dubai. High‑Potential Niche Segments in Dubai – 2025 A. E‑commerce Micro‑Niche Stores Dubai's e-commerce space continues to expand rapidly, and within it, niche online stores are finding serious traction. Sectors like luxury pet supplies, custom skincare, modest fashion, and specialty electronics are seeing consistent demand. These micro-niches benefit from strong brand loyalty, relatively low competition, and higher profit margins. The best part? You don't need to scale wide—just deep. Imagine an online store that caters exclusively to designer pet accessories or eco-friendly tech gadgets, in a city where disposable income is high and personalization matters, these types of focused businesses are gaining ground fast. B. Health‑Tech & Virtual Wellness There's a growing appetite for health services that are accessible, tech-driven, and personalized. Dubai's residents are increasingly turning to telemedicine platforms, wearable diagnostics, and AI-powered wellness coaching to manage their lifestyles. After the pandemic, trust in remote healthcare services soared—and it hasn't dipped since. From virtual fitness consultations to mental health apps tailored for Arabic-speaking users, opportunities abound for startups that can blend convenience with credible care. C. Agritech & Urban Farming Dubai is investing heavily in sustainable food production. With limited arable land and high import dependence, the demand for local, tech-supported farming solutions is rising. Think vertical farms, hydroponic systems, and resource-efficient crop management tools. Entrepreneurs who can offer ready-to-install farming kits for homes, supply smart irrigation tech, or create niche B2B supply chains for local produce are stepping into a sector that's not only lucrative but also future-proof. D. FinTech & Blockchain Micro‑Solutions Digital wallets, crypto payments, and embedded finance platforms are becoming a part of daily life in Dubai. The city's push toward a cashless economy, combined with strong regulatory support through innovation sandboxes, makes it easier than ever to build in this space. There's a sweet spot in developing niche fintech tools like remittance platforms for expat workers, smart contract tools for small businesses, or ethical investing apps designed for Muslim consumers. The room for specialization is wide open. E. Sustainable & Ethical Consumer Goods Consumers in Dubai are increasingly prioritizing sustainability, especially in beauty, fashion, and everyday products. Clean beauty, circular fashion, and low-waste packaging are no longer fringe—they're in demand. Whether you're building a brand around vegan skincare, biodegradable fashion accessories, or refillable home care products, there's a market that's willing to pay a premium for responsible choices. This is especially true among younger, urban, and environmentally conscious shoppers. F. Immersive & Experiential Tech (AR/VR) Dubai is leaning into immersive tech in tourism, real estate, education, and retail. Augmented and virtual reality experiences are no longer gimmicks—they're being used to solve real business problems and enhance customer engagement. Imagine creating AR walkthroughs for retail stores, VR property tours for overseas buyers, or gamified language learning tools. In a city that thrives on innovation and spectacle, immersive tech opens the door to creative, niche-first solutions. G. Smart Mobility & Logistics Tech Dubai has already begun trials for autonomous taxis and is pushing for a fully electric taxi fleet within the next few years. The logistics sector, too, is seeing a rapid transformation, with AI-powered freight management, last-mile delivery automation, and EV-based courier services gaining ground. There's a clear opportunity here for businesses that can support this shift, whether that means providing EV infrastructure, route optimization software, or specialized courier services for sectors like health, food, or luxury retail. Validating a Niche in Dubai Market Signals: Research That Reveals Real Demand Before you invest time in a niche, confirm there's genuine demand: Search trends : Use keyword tools (e.g., Google Trends, local keyword platforms) to track search volume for niche-related terms in the UAE. Are people searching for "halal skincare," "remote healthcare Dubai," or "urban vertical farming kits"? : Use keyword tools (e.g., Google Trends, local keyword platforms) to track search volume for niche-related terms in the UAE. Are people searching for "halal skincare," "remote healthcare Dubai," or "urban vertical farming kits"? Gap analysis : Survey existing offerings—both local and international—in sectors like wellness, e-commerce, or agritech. Identify unserved or underserved needs. : Survey existing offerings—both local and international—in sectors like wellness, e-commerce, or agritech. Identify unserved or underserved needs. Consumer interviews: Speak directly with potential users—expats, local families, small businesses. Ask about pain points, frustrations, and unmet needs. Together, these methods offer a data-backed view of where niche opportunities actually exist in Dubai, rather than where they only seem promising. Tools & Tactics: From Pilot to MVP Test your hypothesis leanly before fully launching: Keyword analysis platforms : Use tools like Ahrefs or SEMrush to check volumes, competition, and related long-tail keywords specific to Dubai or GCC regions. : Use tools like Ahrefs or SEMrush to check volumes, competition, and related long-tail keywords specific to Dubai or GCC regions. Pilot campaigns : Run small-scale ads or social media campaigns targeting your niche segment. Measure clicks, form submissions, or sign-ups as proxies for interest. : Run small-scale ads or social media campaigns targeting your niche segment. Measure clicks, form submissions, or sign-ups as proxies for interest. Lean MVPs: Launch minimal viable products or pre-launch landing pages. Track engagement, collect feedback, and iterate quickly before investing in full inventory or app development. These lean validation steps minimize risk and help you find product–market fit faster in a high-velocity market like Dubai. Regulatory Pathways: Navigate Business Setup with Clarity Choosing the right legal structure can shape your ability to operate and grow: Mainland vs. Free Zone Feature Mainland Free Zone Ownership Up to 100% foreign ownership 100% foreign ownership Market Scope Can operate across UAE and internationally Limited to free zone plus export; mainland access via NOC Licensing Speed Typically ~1 month setup Typically ~1–3 weeks; faster and smoother Office Requirements Minimum ~200 sq ft office to open bank account Flexi desks or virtual offices allowed Taxation Subject to 9% corporate tax on profits (>AED 375K) Exempt if earning qualifying income; 9% applies otherwise Audit Requirements Mandatory Varies by zone; many small zones exempt SMEs Cost & Capital AED 25K–40K setup; AED 150K–300K capital practical AED 10K–50K setup; AED 50K–1M capital (depends on zone) Free Zone models are ideal for digital-first, export-based, or international services ventures. are ideal for digital-first, export-based, or international services ventures. Mainland models allow unrestricted business within the UAE and are suited for ventures targeting local consumers or B2B clients. ➤ Since March 2025, Dubai's Executive Council Decision No. 11 of 2025 has enabled free zone companies to operate onshore via formal pathways—such as licensing a branch, obtaining temporary permits, or running a mainland branch—without relocating the core entity. This adds flexibility if you want both free zone benefits and mainland market access. Innovation Sandboxes Free zones like DIFC (with its FinTech Hive), Dubai Internet City, and Meydan are especially tailored for startups in fintech, health-tech, immersive tech, and innovation sectors. They offer regulatory clarity, mentorship, and connection to investors and labs, making them ideal for niche-first ventures seeking a fast, supported scale-up path. Positioning & Value Differentiation Unique Value Proposition: Speak With Precision To truly stand out in Dubai's bustling niche landscape, your unique value proposition should be razor-sharp. Clearly articulate: Who you serve (hyper-specific persona or demographic) you serve (hyper-specific persona or demographic) What pain point you address pain point you address How your solution is uniquely different from anything existing This isn't just about being niche—it's about being meaningful. A wellness brand focused on postpartum nutrition for expat mothers, a fintech app serving freelance creative professionals, or a fashion line inspired by Emirati art storytelling—all need crisp messaging that resonates deeply, not broadly. Brand Identity: Local Roots, Global Appeal Dubai thrives on the convergence of cultures. A strong brand reflects this by blending local authenticity with global relevance. Drawing inspiration from local motifs, calligraphy, colors, or storytelling traditions creates emotional resonance, especially when done authentically. At the same time, maintain international professionalism in visuals, tone, and packaging (English plus Arabic). By respecting cultural nuance—such as honoring UAE values, appropriate visual language, and long-term trust-building—you embed credibility from day one. Smart Partnerships: Build Culture and Credibility The right collaborations can accelerate positioning and brand elevation: Influencer Academies & Creator Networks Dubai's new travel creator academies and micro-influencer programs uphold high standards for digital storytelling. Partnering with certified creators—who understand local ethos while producing global-quality content—helps your niche brand reach engaged and trust-based audiences. Artisan & Cultural Collaborations Teaming up with local design hubs, galleries, or cultural incubators such as Dubai Design District or Tashkeel can lend authenticity and storytelling richness. Artisan-crafted packaging, limited-edition motifs grounded in Arab heritage, or collaboration videos built around creation stories—all add cultural depth. Industry Labs & Innovation Forums Whether embedded in a fintech sandbox, health-tech accelerator, or sustainability incubator, participation in innovation zones gives niche brands access to credibility infrastructure. It creates narrative hooks like 'powered by' or 'developed with' and promising access to mentorship, beta testers, and investor networks. Go‑to‑Market Tactics Digital‑First Launch Dubai's population is highly connected and digitally active, making digital-first strategies a no-brainer. To reach your niche effectively: SEO with long-tail and voice-search phrases : Instead of broad keywords, focus on specific phrases your ideal customer might use—like 'halal skincare for teens in Dubai' or 'home hydroponics starter kit.' This ensures your brand is discovered by people who are already searching for exactly what you offer. : Instead of broad keywords, focus on specific phrases your ideal customer might use—like 'halal skincare for teens in Dubai' or 'home hydroponics starter kit.' This ensures your brand is discovered by people who are already searching for exactly what you offer. Targeted social media campaigns : Platforms like Instagram, TikTok, and LinkedIn are essential for reaching segmented audiences. Tailor your ads based on interests, behaviors, and location. Focus on visuals and copy that speaks directly to your niche's values and problems. : Platforms like Instagram, TikTok, and LinkedIn are essential for reaching segmented audiences. Tailor your ads based on interests, behaviors, and location. Focus on visuals and copy that speaks directly to your niche's values and problems. Micro-influencer outreach: Collaborate with influencers who have smaller, more engaged communities. Their followers often trust them more than big celebrities, and their niche alignment can boost conversion and loyalty from the start. Blending Virtual and Physical Formats Dubai is a hybrid market where people value both online ease and offline experiences. To build presence and credibility: Pop-ups and demo kiosks : Setting up short-term activations in malls, co-working spaces, or lifestyle events helps introduce your product, collect feedback, and build buzz. It's especially effective for product trials or awareness-building before a full launch. : Setting up short-term activations in malls, co-working spaces, or lifestyle events helps introduce your product, collect feedback, and build buzz. It's especially effective for product trials or awareness-building before a full launch. Immersive events: Hosting workshops, VR demos, or sampling experiences tied to local culture or lifestyle trends adds a layer of emotional engagement. These formats are great for storytelling, press coverage, and user-generated content. Building Community and Loyalty Your niche grows stronger when it feels like a movement, not just a business. Niche forums and peer networks : Create dedicated online spaces—WhatsApp groups, Discord communities, or invite-only mailing lists—where early adopters can connect, share experiences, and give feedback. A strong sense of belonging builds brand champions. : Create dedicated online spaces—WhatsApp groups, Discord communities, or invite-only mailing lists—where early adopters can connect, share experiences, and give feedback. A strong sense of belonging builds brand champions. Loyalty programs with meaning: Instead of standard discounts, offer perks like early access to new products, exclusive content, or VIP experiences. People are more likely to stick around when they feel valued beyond a transaction. Omnichannel Synergy Consumers in Dubai expect a seamless journey across all touchpoints. To meet those expectations: Connect online and offline : Use tools like WhatsApp for customer service, make your website mobile-optimized, and sync offers across platforms. Whether someone visits your pop-up or finds you on social media, the experience should feel consistent. : Use tools like WhatsApp for customer service, make your website mobile-optimized, and sync offers across platforms. Whether someone visits your pop-up or finds you on social media, the experience should feel consistent. Unify your brand story: Ensure your digital ads, influencer content, product packaging, and physical experiences all tell the same story—one that's clear, authentic, and tailored to your niche. Risks & Mitigation 1. Regulatory Complexity & Licensing Costs Dubai offers multiple business structures—from mainland setups to free zones—but navigating the right path isn't always straightforward: Rules vary by emirate and sector. Certain businesses (e.g, fintech, food, healthcare) need extra regulatory approvals, NOCs, or specialist licensing. Setup costs can range widely: free zone incorporation may start at AED 10K–50K, while mainland setup often runs AED 25K–40K, plus capital requirements. Hidden compliance costs may arise from licensing renewals, audits, and industry-specific regulations. Missteps can result in delays or penalties. Mitigation Steps: Consult specialized business setup advisors early on to identify the ideal structure for your niche. Factor in licensing types, regulatory fees, and renewal timelines during your financial planning. Where applicable, explore regulatory sandbox programs or innovation zones—such as those in fintech—that allow for controlled testing environments and faster market entry without bypassing compliance. 2. Market Readiness: Culture, Price Sensitivity, Adoption Dubai is culturally diverse, affluent, but also discerning: Consumer behavior mixes premium expectations with growing price awareness—shoppers expect high quality, but are selective and research-focused. The population includes about 90% expatriates, each with different spending patterns and loyalty triggers. Western expats value convenience and brand consistency; others may prioritize value or remittance-friendly pricing. Cultural nuance matters—holiday observances, modest design preferences, and local values all impact product acceptance. Mitigation Steps: Conduct segmentation studies and interviews across target communities (Emirati, South Asian, Western expats). Pilot pricing models to test sensitivity: entry-level vs premium tiers, bundled vs subscription services. Localize not just marketing language but product design, imagery, tone, and timing (e.g., Ramadan collections, Emirati-themed packaging). Logistics, Supply Chain, and Capability Barriers The UAE's logistics sector is growing fast but faces key challenges: Customs rules can be complex and change frequently—mistakes in documentation can result in delays or costly fines. High-volume ports like Jebel Ali are efficient but often suffer congestion, which affects delivery timing and reliability. There's a shortage of skilled logistics technicians, and demand for tech integration, last-mile solutions, AI-fueled tracking, and fleet digitization is in early growth stages. Mitigation Steps: Work with experienced clearing agents or third-party logistics providers early on. Build buffer time into delivery projections and offer realistic fulfillment windows to customers. Prioritize automation—track shipments, digitize inventory, and consider AI-based logistics tools to reduce errors and improve reliability. 4. Geopolitical & Compliance Risks Dubai sits at a global crossroads—this brings both opportunity and exposure: Regional tensions (e.g., Israel-Iran conflict) may impact trade routes, transport corridors, or investor confidence, not in the short term, but via cautious contingency planning. Financial compliance frameworks (anti-money laundering, cybercrime laws, data privacy) are still evolving. Violations—even unintended—can result in fines or bans. Mitigation Steps: Develop basic business continuity and crisis plans—divert shipping, backup suppliers, or staff protocols. Monitor updates from UAE authorities on AML/CFT regulations, data protection, and licensing mandates. Partner with legal advisors experienced in Zone-based and mainland laws to stay compliant as rules update. By 2025, Dubai will have become more than a hub for large enterprises—it's a city that values focus and clarity. The environment supports those who build with intention, offering targeted solutions to real needs. If you can define a clear niche, solve a specific problem, and align with the city's values, there's space to grow. In Dubai, precision isn't just rewarded; it sets you apart. Let your niche be the beginning. The rest will follow. Also read: Surviving the Off-Season: How Seasonal Businesses in Dubai Can Stay Profitable Year-Round Seasonal businesses in Dubai face unique challenges during the summer slowdown—but with the right planning, operations, and marketing, the off-season can become a time of growth. This guide explores practical ways to maintain momentum, build customer loyalty, and future-proof your business. Why Store Design and Product Placement Are Key to Retail Success in Dubai Learn how smart store design and product placement can boost retail sales, customer engagement, and footfall for businesses in Dubai. How Local Business Collaborations Are Fueling Growth in Dubai Discover why brand collaboration in Dubai is the key to growth, engagement, and trust in today's competitive business market. Protect Your Ideas: Trademark Registration in Dubai Learn how to register a trademark in Dubai with this step-by-step 2025 guide. Understand eligibility, costs, legal benefits, and common mistakes to protect your brand effectively in the UAE.


Broadcast Pro
20-07-2025
- Broadcast Pro
Al Arabiya Network officially relocates to Riyadh
These ongoing transformations have also been clearly reflected in the network's digital growth, with substantial performance gains across all platforms. Al Arabiya Network has announced its relocation to Riyadh, in what the organisation described in a recent tweet as a defining moment in its history. According to General Manager Mamdouh AlMuhaini, this move is far more than a geographic shift; it marks a qualitative transformation that positions the network at the centre of the region's political and economic activity. The relocation is expected to provide Al Arabiya with access to advanced infrastructure, top-tier professionals and expanded opportunities for innovation and growth. The success of this strategy has already been demonstrated through the earlier move of Al Hadath channel, which experienced significant improvements in both content and reach following its transition. Building on this momentum, Al Arabiya recently launched Al Arabiya Business, a channel focused on economic affairs, particularly the rapidly growing Saudi market. Alongside this, Al Arabiya English continues to deliver regional news to a global English-speaking audience, broadening the network's international footprint. These developments have also had a clear impact on Al Arabiya's digital performance, which has seen strong growth across all platforms. The move to Riyadh is expected to accelerate this upward trajectory in the years ahead. Framed as part of a long-term strategic vision, the relocation underscores the network's ambition to solidify its role in shaping the future of both Arab and global media. As part of this plan, Al Arabiya is preparing to move its operations into new, state-of-the-art studios equipped with the latest broadcast technologies, ensuring that it and its sister channels can continue fulfilling their founding media mission with even greater impact.