Bitcoin Venture Studio Thesis* Acquires Lolli Rewards Platform to Kick Off BTC Ecosystem Expansion
Bitcoin Venture Studio Thesis* Acquires Lolli Rewards Platform to Kick Off BTC Ecosystem Expansion
Known as one of the longest standing and most accessible crypto rewards platforms, Lolli will now join the Thesis* ecosystem alongside Fold, tBTC, and Mezo to establish a circular Bitcoin economy
Thesis*, the venture studio behind Bitcoin-native successes such as Fold, Mezo, and tBTC, today announced its acquisition of Lolli, the leading Bitcoin rewards platform. This acquisition represents a strategic move to accelerate mainstream Bitcoin adoption by significantly enhancing consumer experiences through expanded rewards, faster payouts, and innovative partnerships.
Matt Luongo, co-founder of Fold and CEO of Thesis, will lead Lolli into its next phase of growth. Under Luongo's leadership, Fold became the first publicly traded Bitcoin financial services company, pioneering Bitcoin rewards for everyday transactions. With this acquisition, Luongo brings that same proven vision and operational excellence to Lolli.
"Having competed alongside Lolli for years, I've admired their ability to onboard users through accessible and engaging experiences," said Matt Luongo. "At Thesis, we believe Bitcoin's real growth is driven by everyday interactions—shopping, gaming, spending—not just investment portfolios. Together, we're creating the easiest and most rewarding entry point for millions to join the Bitcoin economy."
What's Next for Lolli?
With Luongo at the helm, the immediate roadmap for Lolli is centered on significant, user-focused improvements:
An Upgraded Arcade & Daily Stack: Two of Lolli's most popular features will see a major evolution with more games, new quests, and bigger daily rewards.
Preparing for Global Expansion: The mission to make bitcoin accessible to everyone doesn't stop at the U.S. border. We are actively developing our strategy for international expansion to bring Lolli to new countries and regions.
A New Partnership with Fold: The two companies are already collaborating on entirely new ways for users to earn, including an expanded gift card marketplace that will bring more brands and opportunities to users globally.
Simplified, Instant Payouts: Addressing one of the most requested features from the community, Lolli will roll out a new system later this year to deliver instant reward payouts and more options for redeeming earnings.
Strengthening Collaboration with the Thesis* Portfolio
The driving force behind this acquisition is to expand the Bitcoin consumer experience, seeking to address the long-standing fragmentation between using Bitcoin and earning on it. By uniting Lolli's rewards with the capabilities of Fold and the broader Thesis ecosystem, Luongo and his experienced team aim to close the loop between earning and using Bitcoin.
Users will soon benefit from shared innovations, including expanded offerings through a new "Lolli Market," featuring more brands, higher cashback rates, and global accessibility. This integration will provide seamless opportunities to earn and spend Bitcoin in everyday life.
"We are excited to join forces with Thesis to power the next phase of bitcoin adoption through rewards with Lolli," said Alex Adelman, Founder and former CEO of Lolli. "We've always aimed to make Bitcoin easy, fun, and rewarding for everyone. With Thesis' deep infrastructure expertise and shared vision, we can significantly enhance our platform and accelerate global adoption."
Streamlining for Growth
To deliver these ambitious enhancements, Thesis will undertake essential infrastructure upgrades, including migrating Lolli to a more robust, scalable system.
Since its inception in 2018, Lolli has rewarded over 600,000 users with more than $20 million in Bitcoin through everyday shopping, gaming, and online activities. Thesis' acquisition solidifies a powerful alliance committed to expanding practical, accessible, and rewarding Bitcoin experiences worldwide.
About Lolli:
Lolli was founded in 2018 as the first bitcoin rewards application allowing users to earn bitcoin and cashback when they shop at 50,000+ top stores and play 1,000+ mobile games. Lolli was created with the goal of making it easy to earn, own, and share bitcoin with as many people as possible.
About Thesis:
Thesis is a venture studio dedicated to building on Bitcoin. Since 2014, Thesis has been committed to empowering individuals and communities through the creation of market-leading products including Fold, Mezo, tBTC, and more. Thesis is driven by innovation and a belief in a sovereign digital future.
Contact
Thesis*
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
19 minutes ago
- Yahoo
Boomers Got $50K Homes, Gen Z Gets $100K Bitcoin—Why This Crypto Evangelist Believes Digital Assets Are the New American Dream
Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below. A viral Reddit discussion has reignited the debate over generational wealth-building strategies, with younger investors increasingly viewing Bitcoin as their answer to the housing crisis that has priced many out of homeownership. The central thesis gaining traction among millennials and Gen Z investors is straightforward: while Baby Boomers benefited from purchasing homes at dramatically lower prices decades ago, today's younger generations face a different opportunity in the form of digital assets. Don't Miss: The same firms that backed Uber, Venmo and eBay are investing in this pre-IPO company disrupting a $1.8T market — — no wallets, just price speculation and free paper trading to practice different strategies. The Generational Wealth Divide The numbers tell a stark story. According to Federal Reserve data, the median home price in 1980 was approximately $47,200, while median household income was $17,710. Today, that same home costs over $400,000, while median income has grown to roughly $70,000—creating a far less favorable price-to-income ratio. 'You can't live in a Bitcoin,' critics often argue, highlighting the fundamental difference between a home as shelter and cryptocurrency as a speculative investment. However, Bitcoin advocates counter that traditional real estate comes with hidden costs: property taxes, maintenance, insurance, and what they call 'entropic decay'—the inevitable deterioration of physical assets. Bitcoin as Digital Real Estate Proponents argue Bitcoin offers several advantages over traditional real estate investment: Global Accessibility: Unlike real estate, Bitcoin can be purchased and held anywhere in the world without geographical constraints or minimum investment thresholds. No Maintenance Costs: Digital assets don't require property management, repairs, or dealing with tenants. Liquidity: Bitcoin can be sold instantly, unlike real estate transactions that can take months. Portability: Cryptocurrency holdings can move with the owner, unaffected by local market conditions or political instability. Trending: If there was a new fund backed by Jeff Bezos offering a ? The Reality Check Despite Bitcoin's recent surge past $100,000, skeptics question whether the cryptocurrency is still 'cheap' relative to its risk profile. The asset's notorious volatility means investors must stomach potential 50-80% drawdowns during bear markets—a psychological challenge that many underestimate. Financial advisor perspectives vary widely. Some view Bitcoin as portfolio diversification, recommending allocations of 1-5% of total assets. Others warn against treating cryptocurrency as a primary wealth-building strategy, emphasizing the importance of emergency funds, retirement savings, and traditional investments. Systemic Issues vs. Generational Blame The discussion reveals deeper frustrations with monetary policy and economic systems. Many participants blame Federal Reserve policies and fractional reserve banking for inflating asset prices beyond the reach of average earners, rather than targeting specific generations. 'The real enemy isn't Boomers—it's the system that debases currency and inflates assets,' one commenter noted, highlighting how monetary expansion benefits asset holders while disadvantaging new entrants to the Considerations For those considering Bitcoin as a wealth-building strategy, experts recommend: Only investing what you can afford to lose Understanding the technology and market dynamics Using secure storage methods like hardware wallets Viewing Bitcoin as part of a diversified portfolio, not a complete strategy Preparing for significant volatility and extended bear markets The fundamental question remains: Is Bitcoin the great equalizer for younger generations, or simply another speculative bubble that could leave investors worse off than when they started? As traditional pathways to wealth become increasingly difficult to access, the answer may determine the financial future of an entire generation. Read Next: A must-have for all crypto enthusiasts: . Image: Shutterstock This article Boomers Got $50K Homes, Gen Z Gets $100K Bitcoin—Why This Crypto Evangelist Believes Digital Assets Are the New American Dream originally appeared on Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
an hour ago
- Yahoo
Could Bitcoin Really Hit $280,000 in 2025? This Legendary Trader Thinks So
Renowned trader Peter Brandt has backed a Bitcoin (CRYPTO: BTC) price prediction chart that suggests the cryptocurrency could reach a staggering $280,000 by the end of 2025. What Happened: Brandt endorsed a Bitcoin cycle chart that aligns the four major Bitcoin cycles since 2011. The chart predicts that Bitcoin could hit its peak somewhere between September and December 2025. The chart also hints at a price range of $150,000-$180,000 during a mid-channel run. However, if the pattern mirrors previous cycles and reaches the upper red line, the price could skyrocket to around $250,000-$280,000. Brandt's support of the chart adds weight to the prediction, considering his vast experience in market chart also displays a trend of diminishing returns with each cycle, implying that the rise may be less steep this time. Also Read: Bitcoin Could Explode to $136,000 if This Happens, Says Analytics Firm If Bitcoin continues to adhere to these patterns, the next 12-15 months could witness a new all-time high, even if the percentage gain is not as substantial as in previous years. Why It Matters: The report also brings up the possibility of new factors such as ETF flows, interest rates, and global liquidity potentially modifying this timeline. These elements could introduce a level of unpredictability to the market, potentially disrupting the projected timeline and price points. As such, while the chart and Brandt's endorsement provide a possible trajectory for Bitcoin, investors should be aware that the cryptocurrency market's volatility could lead to different outcomes. Read Next Decade-Old Bitcoin Whale Emerges, Transfers $207.51 Million BTC With Nearly 112,000% Profit Image: Shutterstock/Shutterstock AI Up Next: Transform your trading with Benzinga Edge's one-of-a-kind market trade ideas and tools. Click now to access unique insights that can set you ahead in today's competitive market. Get the latest stock analysis from Benzinga? This article Could Bitcoin Really Hit $280,000 in 2025? This Legendary Trader Thinks So originally appeared on © 2025 Benzinga does not provide investment advice. All rights reserved.
Yahoo
2 hours ago
- Yahoo
Jack Dorsey Advocates for Bitcoin Use as Everyday Currency 'As It Was Designed to Be'
Block CEO Jack Dorsey has once again emphasized his stance on Bitcoin (CRYPTO: BTC), advocating for its use as everyday money, a vision originally proposed by Bitcoin's creator, Satoshi Nakamoto. What Happened: Dorsey stressed that Bitcoin's ultimate purpose should be for daily transactions, not merely speculative trading. 'We want Bitcoin to become p2p electronic cash and everyday money, as it was designed to be,' Dorsey stated in a post on comments were in response to a post by Entropy Capital regarding how Block has developed a comprehensive Bitcoin ecosystem. This system comprises Square, a platform that allows merchants to accept Bitcoin payments, and Cash App, a wallet designed for quick and inexpensive transactions. Other elements include Bitkey, a self-custody hardware wallet for offline Bitcoin storage, and Proto, a Bitcoin mining infrastructure. Also Read: Jack Dorsey Says Bluesky's Rapid Expansion Fueled by X Exodus: 'Not a Great Way To Build a Product' Dorsey's message is unequivocal: Bitcoin is destined to become a part of everyday transactions, and Block is strategically positioning itself to facilitate this transition. Simultaneously, Treasury Secretary Scott Bessent has indicated that the U.S. is dedicated to exploring ways to accumulate more Bitcoin. At the time of writing, Bitcoin was trading at $118,473.47, a slight dip from its intraday peak of $119,399.29. Why It Matters: Dorsey's renewed emphasis on Bitcoin's intended use as everyday money underscores the growing acceptance of cryptocurrencies in the mainstream financial landscape. With Block's comprehensive Bitcoin ecosystem, the company is well-positioned to lead the charge in this transition, potentially influencing other companies to follow suit. Furthermore, the U.S. Treasury's interest in accumulating Bitcoin signals a shift in governmental attitudes towards cryptocurrencies, potentially paving the way for more widespread adoption and regulatory clarity. Read Next Here Is How Twitter CEO Jack Dorsey Plans To Expand Bitcoin Trading Image: Shutterstock Up Next: Transform your trading with Benzinga Edge's one-of-a-kind market trade ideas and tools. Click now to access unique insights that can set you ahead in today's competitive market. Get the latest stock analysis from Benzinga? This article Jack Dorsey Advocates for Bitcoin Use as Everyday Currency 'As It Was Designed to Be' originally appeared on © 2025 Benzinga does not provide investment advice. All rights reserved.
