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Nissan Z Sales Exploded in America in Q1 2025, Blowing Away the Supra

Nissan Z Sales Exploded in America in Q1 2025, Blowing Away the Supra

Yahoo02-04-2025

Automakers are in the midst of releasing first-quarter sales results for 2025, and among all the chatter, we noticed something unexpected: Nissan Z sales positively exploded in the first quarter of the year, with the final tally coming to 2154 Zs going out the door.
That's more than triple the number of Z sports cars that Nissan sold in the first quarter of 2024 — and more examples than Nissan sold in the coupe's first full year on sale. It's the sort of explosion in sales we've been waiting to see from the very beginning of Z production.
Things started mightily slow for the revamped Z, with the first full year of sales (2023) only seeing 1771 copies leave dealer lots. The first quarter of 2025 has already crushed that entire calendar year, so things are looking up. Even compared to the steady growth Nissan saw in 2024, where it sold a total of 3164 Zs, 2025 is trending to destroy that number.
And Nissan handily beat its closest natural competitor for sales in this first quarter of 2025, the Toyota GR Supra. Toyota moved a paltry 421 Supras in the first quarter, meaning Nissan sold approximately five Zs for every one Supra that left the lot. That follows the trend of the Z finally surpassing the Supra in total sales last year — but instead of a neck-and-neck race, the Z is wildly outpacing Toyota's sports car.
That's not totally surprising, though, considering the Supra is toward the end of its lifecycle, while the Z is still relatively new. The Supra's best year was 2021, where it sold 6830 examples — much more in line with the pace of the Z in 2025.
We'll see if Nissan is able to maintain this momentum with the Z as the year soldiers on. There's virtually nothing alluringly new for the 2025 model, outside of the addition of Bayside Blue to the exterior paint palette. The price of every version (Sport, Performance, Nismo) is the same for 2025 as it was for the 2024 model year, but the looming threat of tariffs means there's no guarantee it will remain the same throughout the entirety of 2025.
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