The Spanish Group Gives Retail Industry Language Translation Pointers for Countering Market Confusion
Connecting Through Language is Key to Supporting Market Growth, Cementing the Two Rs of Retail
IRVINE, CA - The Spanish Group, an internationally recognized and ISO-Certified translation service, is sharing pointers for cementing relationships and revenue — the 'Two Rs of Retail' — to counter market confusion and constriction as unclear U.S. tariff policy impacts global trade.
'Global tensions and unpredictable tariffs involving China and Eastern Europe have led U.S. retailers to reevaluate sourcing strategies. Many are shifting to near shoring options in Latin America or Southeast Asia,' notes The Spanish Group CEO Salvador Ordorica. 'In any new market, accurate and culturally intelligent language becomes a strategic asset that helps reduce friction and ensure smoother operations across borders.'
According to the National Retail Federation (NRF), the U.S. import market reached $3.2 trillion in goods in 2023. Consumer products from electronics to toys experienced a surge in Q4, with over 30% of retail imports arriving between September and November.
'The approaching holiday retail season makes language even more critical. Poorly translated manuals, labels, or customs declarations can delay entry or trigger returns, cutting into the most profitable quarter of the year,' says Ordorica. 'Quality language services reduce those risks.'
Use Your Words
Misunderstandings in supplier contracts, customs documentation, or compliance materials can lead to delays or financial penalties, especially during the holiday peak. Ordorica's tips for using language to improve retail and ecommerce success include:
'Language is a form of connection. When you speak to a customer in their preferred language, you are saying: We see you, we value you. This builds trust, encourages repeat purchases, and reduces friction,' says Ordorica. 'Brands that invest in accurate, localized messaging see higher engagement and stronger loyalty, especially during emotionally driven seasons like the holidays.'
Forging New Paths
For business owners wondering how to prepare for the uncertainty, Ordorica recommends:
About The Spanish Group
Founded in 2013 by Salvador Ordorica, CEO, The Spanish Group is an internationally recognized ISO 9001:2015 and ISO 17100:2015 certified translation service offering 123 languages and unparalleled language precision, localization, cost effectiveness, and efficiency. The Spanish Group sets itself apart by working with certified, professionally trained linguists all over the globe who are native speakers and deeply experienced specialists in a variety of fields. The Spanish Group is trusted by Fortune 500 companies, law firms, small businesses, universities, embassies, and other governmental agencies to deliver accurate, culturally correct translations and localizations that help them operate seamlessly across multiple languages.
For more information, visit: https://thespanishgroup.org/.
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Company Name: The Spanish Group
Contact Person: Pam Abrahamsson
Email: Send Email
Phone: 503-298-9749
Country: United States
Website: https://thespanishgroup.org/
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