Astronomer hires Gwyneth Paltrow, Chris Martin's ex-wife to deal with Coldplay kiss-cam fallout
Until now. The company officially decided to engage in crisis PR, and boy, did they engage well.
Astronomer managed to recruit Oscar-winning actress and Chris Martin's ex-wife, Gwyneth Paltrow, to field questions about the company in light of the scandal.
The video opens with Paltrow introducing herself, accompanied by the title 'Temporary Spokesperson.'
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'Hi, I'm Gwyneth Paltrow. I've been hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer,' says Paltrow, who split with Coldplay singer Chris Martin in 2014.
"Astronomer has gotten a lot of questions over the last few days, and they wanted me to answer the most common ones.'
The first question is simply 'OMG. What the actual f—', which Paltrow hilariously dodges by talking about the company's Apache Airflow service.
She continues to bat away questions about the scandal while promoting the company, a supremely media-trained professional in full flow.
'We will now be returning to what we do best, delivering game changing results for our customers,' Paltrow concludes. 'Thank you for your interest in Astronomer.'
'This belongs in the crisis management hall of fame,' one X user said in a retweet of the video. 'This is marketing jiu jitsu,' another replied to the video.
'Masterclass in turning a crazy situation into the right form of attention while providing everyone a laugh. Well done,' a fellow X user added.
Paltrow is also the CEO of Goop, a wellness company which has been hit with its fair share of difficult press. One of the most memorable moments of backlash came after Goop started selling jade eggs, which a wellness guru recommended be placed inside the buyer's vagina.
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