Galaxy S25: Three key features to look out for in Samsung's latest AI-powered device
But if a Samsung representative had to convince users to buy the latest model, what features would they highlight? We spoke to Fadi Abu Shamat, Head of the Mobile eXperience Division at Samsung Gulf Electronics, to find out. In a chat, we explored the standout features of the new device, the UAE's unique market trends, and how AI is redefining the smartphone experience.
The AI That Works Across Apps
When asked about his personal favorite feature in the Galaxy S25, Fadi was quick to highlight Samsung's multi-modal AI agent, a truly groundbreaking innovation. 'The AI working across apps is mind-boggling,' he shared. The feature allows users to make complex, multi-step requests using natural language, and the phone seamlessly executes them across different apps.
Fadi adds, 'Imagine asking your S25: 'Find me the nearest concert for my favourite band, check the ticket prices, and set a reminder to buy them.' That requires three different apps working in sync, and AI now makes it happen effortlessly.'
Another major AI highlight, as pointed out by Fadi, is the Audio Eraser, which takes noise cancellation to an entirely new level. Whether it's clearing out background chatter from a recorded video or isolating vocals from a music clip, the AI-driven audio separation feature is as futuristic as it is practical. 'What's even more incredible is that it's backwards compatible,' Fadi revealed. 'So even older videos benefit from this innovation.'
Cameras, Gaming, and Powerhouse Performance
Samsung's smartphone cameras have long been a benchmark in the industry, and the S25 only builds on that legacy. The ultra-wide sensor upgrade from 12MP to 50MP enhances low-light photography, allowing for richer details, sharper images, and improved night videography. 'The S24 already set the bar high, but improving on that was a challenge,' Fadi admitted. 'With the S25, we've taken it a step further.'
Gaming enthusiasts are in for a treat as well, with the Snapdragon 8 Elite for Galaxy offering unparalleled performance. Combined with a 40 per cent larger vapor chamber, overheating issues are a thing of the past, making the S25 a powerhouse for mobile gaming.
And Fadi, being a gamer himself, really enjoys it. He says, "Gaming on the S25 will be taken to a new level."
The UAE's Preference for Ultra
Beyond the features, the UAE market stands out globally for its unique consumer preferences. 'UAE consumers have an exceptional affinity for the Ultra variant,' Fadi pointed out. 'We rank among the top three countries worldwide in terms of preference for the most premium model, with over 81 per cent opting for Ultra.' This trend solidifies the UAE as one of Samsung's key global markets, driving the company to continually cater to the region's demand for high-end innovation.
Another standout aspect of the UAE market is its incredible linguistic diversity. With over 90 nationalities calling the UAE home, the need for AI-powered language solutions has never been greater. 'Thanks to our collaboration with Google, Galaxy AI now supports over 45 languages for translation and 20 languages for live interpretation,' Abu Shamat said, emphasising the device's adaptability to the region's multicultural environment.
Exclusive Offers for the UAE Market
To celebrate the launch of the Galaxy S25, Samsung introduced a memory upgrade program for online buyers, allowing customers to get 512GB for the price of 256GB, or 1TB for the price of 512GB.
While Samsung aims for consistency in global offers, the UAE remains a focus market where premium promotions and incentives are designed to enhance customer satisfaction. 'We want our consumers, no matter where they are, to enjoy the same premium experience,' Fadi said.
Samsung AI: Collaborating, Not Competing
With AI increasingly embedded in smartphones, some might wonder if Samsung's latest AI-driven advancements could make external platforms like ChatGPT or standalone AI apps redundant. Fadi disagrees.
'Samsung has always prided itself on collaboration,' he explained. 'Rather than isolating ourselves, we leverage our partnerships—whether with Google, Meta, or Spotify—to create a unified and seamless AI experience. AI isn't about replacing, but enhancing the user experience.'
The Samsung Galaxy S25, with features that anticipate user needs, seamlessly integrate apps, and elevate mobile photography and gaming, represents a major leap forward. And in a market like the UAE—where premium devices, linguistic adaptability, and cutting-edge technology are in high demand—Samsung is clearly hitting all the right notes.
As Fadi put it, 'We're not here to fight the universe. We're here to collaborate, innovate, and enrich the customer experience.'
Here are the official starting prices for the Galaxy S25 series:
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