Stagwell (STGW) Launches AI-Driven Media Platform for Global Client Solutions
A professional executive in a modern office setting talking on the phone surrounded by their digital media software delivery platform.
Stagwell detailed that SMP will rely on 'agentic principles' to optimize trading and investment product solutions for the company's global network of agencies and media partners. It will leverage Stagwell's collective scale, technology, and partnerships to model, forecast, and optimize media investments. The platform aims to increase efficiency and improve client outcomes.
The company appointed Matt Adams to oversee SMP's global affairs. However, Adams will continue in his role as Global Chief Operating Officer at Assembly Global, another Stagwell agency. On the other hand, Marissa Jimenez will become SMP's Global Chief Trading and Solutions Officer as of July 14, 2025.
According to Mark Penn, Chairman and CEO of Stagwell, the SMP is 'a big step forward in making the capabilities of our media and data investment solutions readily available for our partners and clients worldwide.' He added that it streamlines operations across Stagwell agencies.
Stagwell Inc. (NASDAQ:STGW) is a global marketing services company that integrates AI across its suite of digital tools to enhance creative, media, and communications workflows. Through its Stagwell Marketing Cloud platform, the company leverages generative and predictive AI to power applications like PRophet for content generation, CUE for audience insights, and SmartAssets for ad optimization.
While we acknowledge the potential of STGW as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.
READ NEXT: Top 10 Materials Stocks to Buy According to Analysts and 10 Best Defensive Stocks to Buy in a Volatile Market.
Disclosure: None. This article is originally published at Insider Monkey.
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