Samuel and Co Trading Announces Strategic Partnership with Bryan Lloyd Family Office
London, United Kingdom – 3rd August 2025 – Samuel and Co Trading, a leading UK-based, award-winning financial education firm, is proud to announce the sale of a majority stake to the Bryan Lloyd Family Office, marking a significant milestone in the company's growth journey since its founding in 2012.
The partnership provides Samuel and Co Trading with immediate access to the institutional capital and investment expertise of Bryan Lloyd, a private family office with over £600 million in assets deployed across fixed-income and structured finance markets. This strategic backing will support the launch of secured, asset-backed investment products and accelerate the global reach of Samuel and Co's trading systems and financial education programmes.
'After more than a decade of independent growth, I'm thrilled to welcome Bryan Lloyd Family Office as a strategic partner', said Samuel Leach, Founder and CEO of Samuel and Co Trading. 'This collaboration allows us to enhance the value we deliver to our clients and community by launching a new suite of secured investment products - while staying true to our mission of empowering individuals through financial education.'
Duncan Kreeger, Managing Director of Bryan Lloyd Family Office, added, 'Samuel and Co Trading has built relationships with over 40,000 investment-focused clients, which is a clear indication of their credibility and market reach. Their education-first model aligns with our values and enhances the distribution potential of the businesses we have already invested in. This partnership reflects our long-term commitment.'
Key Highlights of the Partnership:
With over 40,000 clients trained and a strong global presence, Samuel and Co Trading is now positioned to capitalise on this new growth phase, supported by the long-term vision and resources of the Bryan Lloyd Family Office.
About Samuel and Co Trading
Founded in 2012 by trader and entrepreneur Samuel Leach, Samuel and Co Trading has grown to become a prominent name in financial education. The company has helped thousands of clients develop trading skills, access funding opportunities, and build financial literacy. It continues to innovate by combining cutting-edge technology with practical investing strategies.
About Bryan Lloyd Family Office
Bryan Lloyd is a private family office with a proven track record in debt financing, fixed-income investments, and strategic business development. With a track record of deploying over £3 billion across a diverse range of asset classes, the firm currently invests in sectors including technology, finance, social housing, fractional property, healthcare, public relations, and beyond. The firm's investment philosophy is grounded in long-term value creation, capital preservation, and building lasting partnerships with high-integrity founders.
For media enquiries, partnership discussions or investment opportunities, please contact:
Press Office
Samuel & Co Trading
Email: [email protected]
Website: www.samuelandcotrading.com
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