Most Britons still prefer shopping in person
That's according to a new study from outlet shopping destination Cheshire Oaks Designer Outlet, which also said that data shows 'Gen Z lead in style confidence, [and] Manchester has been named the most fashionable city in the UK'.
The study was commissioned by Cheshire Oaks to mark its 30th anniversary and when asked to rank personal style on a scale from one to 10, Britons gave themselves an average score of five, with Gen Z (aged 18-24) 'being significantly more confident in their ability to create a 'fire outfit' and scoring themselves a far higher average of seven'.
Over 65s were the least self-assured in their fashion sense scoring just four out of 10.
Meanwhile, Manchester, London and Brighton residents rated themselves higher than the national average, with Mancunians taking top spot by rating themselves as a nine or even 10, higher than anywhere else in the UK.
Respondents said that on average they'd developed their personal style by the age of just 25.
As mentioned, social media was ranked as 'the key inspiration for sourcing stylish looks' but 64% of respondents said they prefer shopping in person. Leading reasons include the ability to try on items on (80%), to judge quality in person (70.4%), and avoid delivery issues (51%).
Older shoppers are most keen but for younger shoppers, the in-store experience remains relevant — 'especially when enhanced with entertainment, events, and hands-on discovery as reported by respondents aged 20-30'.
The outlet centre has reflected that in its anniversary year with a one-off, free live music gig this month. The line-up comprised a 'top secret' 2000s chart-topping headliner, The Sugababes, joined by DJ Howard Donald of Take That and event host, Hits Radio's Kimberly Wyatt.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Euronews
2 days ago
- Euronews
Fans flock to Finland to celebrate as Moomins turn 80
80 years on, the Moomins are still going strong. Finland's most beloved literary family, the Moomins, mark their milestone birthday this year with a joyful celebration in Tampere, home to the world's only Moomin Museum. The white, hippo-like characters created by Tove Jansson have been winning hearts since 1945, when "The Moomins and the Great Flood" first introduced readers to the curious little Moomintroll and his doting Moominmamma. Eight books, multiple TV shows, two theme parks and countless mugs later, the fandom is going strong. For Rosa Senn, who travelled from the UK with her wife Lizzie, the celebrations last weekend were more than just a fan pilgrimage – it was a full-circle moment. 'Moomins have been such a special thing in my life, my whole life,' Senn said, recalling how her Norwegian mother read the books to her as a child. When she and Lizzie spent the first year and a half of their relationship long-distance, a Moomintroll plush helped bridge the miles – and even made it into their wedding as ringbearer. Their Instagram account documenting Moomin adventures has even made them minor celebrities in the fandom, connecting them with other enthusiasts – like Stefanie and Michael Geutebrück, a couple from Germany whose apartment, according to Stefanie, 'looks like a Moomin shop'. And they're not alone. Moomin merchandise is big business, from mugs and plush toys to stationery and limited-edition collectibles. 'The Moomin mug is one of the best-known collector items worldwide,' said Selma Green, director of the Moomin Museum. But behind the fuzzy nostalgia lies a deeper story... Tove Jansson, who created the characters in the aftermath of World War II, wove in themes of love, resilience, and the search for safety. The first book was published as Finland emerged from wartime trauma, and Jansson used the Moomins to offer comfort – without shying away from darker undertones. 'Her first Moomin book came out in a dark era. She felt it was very difficult to paint, and she started writing what she called a fairy tale,' said Sirke Happonen, a Moomins scholar and associate professor at the University of Helsinki. 'I think she wanted to make a contrast – Tove Jansson loved contrasts – by writing about this beautiful world, full of friendship and love." Jansson's own life also made its way into the stories. Her long-time partner, artist Tuulikki Pietilä, was immortalised as the practical, no-nonsense character Too-ticky. Queer themes and fluid gender roles quietly infuse Moominvalley, making it a quietly radical world wrapped in whimsy. That world, however, has faced modern scrutiny. Debate was stirred this summer when it emerged that the character Stinky – a mischievous, fuzzy creature – was temporarily removed from a New York library mural over concerns it might be interpreted as racist. 'To me, this became quite a big surprise,' said Happonen. 'I have more thought about Stinky being close to a mole or a vole.' Still, fans are undeterred. As the Moomins hit 80, the sense of community around them feels stronger than ever.
Euronews
2 days ago
- Euronews
Cristiano Ronaldo engaged to partner Georgina Rodríguez
Football star Cristiano Ronaldo has proposed to his long-term partner Georgina Rodríguez. She announced the news on social media, posting a picture of a large ring with the words: "Yes I do. In this and in all my lives". Her post about the engagement, which has been viewed at least 4 million times, was liked by celebs such as Kim Kardashian and celebrity make-up artist Charlotte Tilbury. Ronaldo, who is the most followed person on Instagram, has not yet commented on the engagement. Uma publicação partilhada por Georgina Rodríguez (@georginagio) The pair have been in a relationship for nine years and have two children together, Allana Martina (7) and Bella Esmeralda (3). Ronaldo has five children in total. They met in 2016 at a Gucci shop in Madrid where Rodríguez was working, and appeared together for the first time at a FIFA event a year later. Rodríguez is a model and influencer and has taken part in numerous television programmes, including the Netflix documentary I Am Georgina. Ronaldo, 40, and Rodríguez, 31, currently live in Riyadh, where he plays for Al- Nassr. In June 2025 he announced his contract would continue until 2027 amid speculation he was going to retire.
LeMonde
2 days ago
- LeMonde
Taylor Swift announces 12th album 'The Life of a Showgirl' for 'pre pre-order'
US popstar Taylor Swift announced her 12 th album, titled The Life of a Showgirl, for "pre pre-order" just after midnight Tuesday in posts on her website. Her online shop displayed blurred images of a record, CD and cassette tape overlaid with a glittery orange lock, explaining the album artwork would be "revealed at a later date." A disclaimer also notes that the release date has not yet been announced, and the album will ship before October 13. "So I wanted to show you something," the singer said in a video clip posted to her Instagram as she held up a vinyl album, its cover completely blurred. "This is my brand new album The Life of a Showgirl," she said in the clip from the New Heights podcast, hosted by her boyfriend, American football player Travis Kelce, and his brother, ex-NFL player Jason Kelce. "TS12!" Travis Kelce exclaimed in the video. The Life of a Showgirl is the follow-up to Swift's last studio album, The Tortured Poets Department, which was released last year and sold 1.4 million copies the first day. Since 2021, she has been making good on her vow to re-record her first six studio records in a bid to own the rights to them. In May, the 14-time Grammy Award winner, who was locked in a feud with record executives since 2019 over the ownership of her music, said she had bought back the rights to her entire back catalog for an undisclosed sum. The 35-year-old songwriter shattered records with her nearly two-year-long Eras tour that ended last year. It raked in $2 billion over 149 shows around the world, making it the most lucrative tour in music history. Tickets for the tour sold for sometimes exorbitant prices, and it drew millions of fans.
