Industry Giants Forge Ahead with Blockchain Adoption
The survey also highlights a dynamic surge in stablecoin use, with supply growing 54 per cent year-on-year. Small and medium-sized US businesses are following suit: about one-third currently use crypto, a share that has doubled since 2024. Among SMBs not yet involved, 46 per cent plan to adopt crypto within the next three years, and 82 per cent view it as a remedy for key financial challenges.
Institutional interest remains robust, with over 80 per cent of large investors planning to expand crypto exposure this year. Furthermore, a fifth of Fortune 500 executives perceives on‑chain blockchain efforts as integral to long-term strategy.
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The report underscores a notable shift in corporate attitudes: 83 per cent of Fortune 500 executives familiar with crypto or blockchain confirm their companies have launched or are planning initiatives. Of these, the lion's share—approximately 60 per cent—have progressed from pre-launch to live status since 2022.
Tech, finance and retail dominate these efforts. Data collection and management rank as leading use cases, followed by infrastructure concerns. Experts describe blockchain as 'foundational' for enhancing transparency and automating operations. Larry Fink, chair and chief executive of BlackRock, noted that blockchain could 'change the whole ecosystem' of securities trading by enabling 'instantaneous settlement' and complete transparency of ownership.
Stablecoins, deemed a 'killer application' by Jose Fernandez da Ponte, SVP of Blockchain, Crypto and Digital Currencies at PayPal, have gained traction for facilitating global payments and preserving the dollar's reserve status. BlackRock's tokenised Treasury fund, BUIDL, has outpaced Franklin Templeton, now standing at approximately US $382 million, and is routinely used by hedge funds as collateral.
Yet regulation remains a critical concern. According to Coinbase's findings, 90‑plus per cent of surveyed executives insist on the need for new rules specifically tailored to crypto and blockchain technologies rather than adapting obsolete frameworks. Eighty-seven per cent assert that clearer regulation is essential for preserving US leadership in the global financial system.
This regulatory environment has significant implications. Coinbase warns the US risks losing up to one million web3 developer jobs and three million related non‑technical positions by 2030 if regulatory ambiguities persist. Its share of global crypto development has already dropped from 40 to 29 per cent over the past six years.
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Executives also cite talent shortages: nearly one in three identify insufficient skilled personnel as a major barrier, surpassing concerns about regulation. Among small businesses, half intend to seek finance, legal or tech professionals with crypto expertise in their next hiring round.
Despite headwinds, many companies push ahead. JPMorgan Chase executed its first DeFi transaction on a public blockchain, while ExxonMobil piloted crypto‑mining operations powered by excess gas. Retailer Lowe's implemented blockchain and NFTs to combat theft by tracking stolen tools, and Nike integrated apparel NFTs into video games through a collaboration with EA Sports.
On the SMB front, crypto usage has grown dramatically. One in three US small and medium enterprises is already harnessing crypto for payments, payroll or treasury functions, up from one in six last year. Among those not yet using crypto, almost half aim to adopt it within three years. Four in five believe crypto could alleviate financial pain points such as transactional delays and steep fees.
The report indicates a tipping point. On‑chain U.S. Treasury holdings have topped $1.29 billion, representing a tenfold increase since early 2023. Total assets under management in spot Bitcoin ETFs now exceed $63 billion, and the U.S. stablecoin market cleared $10 trillion in annual transaction volume last year.
With blockchain moving from pilot to scale, traditional institutions like PayPal and Stripe are making stablecoin integration simple for merchants and users. Stripe now enables USDC payments across Ethereum, Solana and Polygon, with fiat conversions handled automatically. PayPal supports cross‑border stablecoin transfers in around 160 countries, eliminating transaction charges typically levied by remittance services.
These developments coincide with a broader surge in Web3 infrastructure investment. Total value locked in tokenised real‑world assets—ranging from fixed income to environmental credits—is approaching $2.4 billion, with US tokenised Treasuries alone surpassing US $1.2 billion in Q1 2024. Global institutional adoption continues apace, and tokenised assets are projected to reach US $16 trillion by 2030—equivalent to the EU's GDP.
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