In the office of Ali Hassoun, founder of PEAQ
Beauty
by Camille Macawili
1 hour ago
Founder of PEAQ, Ali Hassoun, shares the conception and creation of the social wellness hub in Al Quoz. How long have you been in this space?
I've been deeply involved in the wellness space since 2019, starting with my own journey into natural therapies like cold water therapy. Over time, this passion grew and led me to the creation of PEAQ in 2024, with the goal of reshaping wellness in the region and making it more social and meaningful for everyone. Have you custom-built any bespoke pieces?
Yes, we've custom-built several bespoke pieces to make the space feel welcoming and social. Our circular seating and communal tables were designed specifically to encourage connection and conversation, bringing people together in a relaxed, inviting way. For those who prefer a bit of privacy, we've also created smaller nooks where members can unwind in peace. The design team, led by Arnaldo Puglia of DNA Associates, also incorporated natural elements like greenery and wood, keeping things grounded while still offering a modern feel. These details help create a space that's both social and peaceful, just like PEAQ itself. How do you think the interior reflects you?
The interior reflects my personal journey and my vision for wellness as a shared experience. It's a representation that wellness isn't just about personal recovery – it's also about community and connection. The use of natural materials and thoughtful lighting brings a sense of calm, while the communal spaces show my passion for creating meaningful relationships. The design blends Dubai's fast-paced energy with a peaceful retreat, offering a spot where people can pause, reset, and reconnect. Describe your taste in three words.
Forward-looking, grounded, and inclusive. Scroll through the gallery below for a peek inside. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram February's – The Tranquility Issue – Download Now
Images: Supplied
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Emirates Woman
4 days ago
- Emirates Woman
Editor's Picks: 35 seriously good designer sale finds we can't keep to ourselves
From bold boots to covetable bags, you'll find all the must-have styles in this edit, whether it's for an outfit refresh or gifting something special for your loved ones this Eid Al Adha. Here, Emirates Woman curates the best of designer sale finds – from Celine, Victoria Beckham, Alaïa, and more – to shop from your favourite online retailers. OUNASS: Up to 60% off Ounass's end-of-season sale has officially landed — and it's brimming with covetable pieces worth adding to cart. Expect up to 60% off across a curated edit of luxury and contemporary labels, from cult-status accessories by DeMellier and Manu Atelier to statement heels from Paris Texas and party-ready pieces by The Attico. Your summer wardrobe refresh? Sorted. BLOOMINGDALE'S: Up to 70% off If you needed a sign to shop, this is it. Bloomingdale's is offering up to 70% off across its designer lineup — think Celine sunglasses, sleek handbags, and occasionwear ready to impress. With two-hour delivery across the UAE, it's perfect for last-minute gifting or spontaneous outfit upgrades. MYTHERESA: Extra 10% off sale items The Mytheresa sale just got even better. For a limited time only, enjoy an extra 10% off already marked-down styles with the code SALE10 (minimum spend: €500/AED2,092). From wardrobe staples to designer finds, now's the time to snag those wishlist items before they disappear. NET-A-PORTER: Up to 50% off The seasonal sale at Net-a-Porter is in full swing — and it's as chic as ever. With up to 50% off across all categories, this is your chance to score standout pieces from the likes of Khaite, Jean Paul Gaultier, and Jacquemus. Be warned: these fresh finds won't stay in stock for long. Scroll through the gallery below for 35 editor-approved sale finds: – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Instagram @mittth
Emirates Woman
4 days ago
- Emirates Woman
Your Ultimate Eid Moodboard: 14 Emirati women to follow for beauty, style & travel inspo
As Eid Al Adha approaches, the search for fresh inspiration—be it in fashion, beauty, travel, or even career motivation—reaches its peak and for this year, we're looking no further than the dynamic and visionary Emirati women who are setting trends, breaking boundaries, and redefining modern elegance. From Wdeema Al Mheiri's effortless style to Taim Al Falasi's wanderlust-inducing adventures, and Manaal Al Hamadi's empowering career journey, these trailblazers offer more than just aesthetics; they embody a lifestyle of confidence, creativity, and cultural pride. Whether you're curating your Eid wardrobe, seeking beauty hacks, or planning your next getaway, let these 14 inspiring women guide your choices. Eid Al Adha is not just a celebration of tradition but also an opportunity to embrace new perspectives. From Hessa Alsuwaidi's chic fashion ensembles to Asma Al Matrooshi's abaya silhouettes and Jawaher Alsuwaidi's breathtaking travel diaries, each of these pioneers brings something unique to the table. Empowering & visionary: 6 upcoming Emirati creatives elevating art and identity As you prepare for the festivities, let their creativity, ambition, and impeccable taste elevate your Eid experience. Follow them, celebrate their journeys, and perhaps, discover a spark of inspiration that resonates with your own. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied & Feature Image: Supplied
Emirates Woman
5 days ago
- Emirates Woman
All the tranquil Dubai cafés to work from in 2025
Whether you're working remotely or simply catching up on a few emails over the weekend, finding a tranquil space to work can easily increase productivity. So, if you're on the lookout for a relaxing space to work from, scroll through our exclusive guide of where to visit in Dubai. SOUB A Social Club where modern heritage and heart come together, filling the winter air with warmth, connection, and stories waiting to be shared. Situated at The 77 Valley, Khawaneej, this sleek seventies Emirati-owned specialty coffee shop is well worth bookmarking. For more information visit @ Toby's Estate Straight out of Australia, Toby's Estate has locations in Jumeirah 2, Dubai Hills Mall and Jumeirah. The coffee shop offers quiet from the busy roads no matter what part of town you are. Modern architecture mixed with the presence of green plants evokes a sense of luxury bliss. The bright space offers a selection of coffee beans with aesthetic interiors. For more information visit @ PEAQ Wellness Beyond physical wellness, PEAQ fosters social connections through its in-house cafe, providing a welcoming environment for members to relax, work, and socialise. By combining cutting-edge fitness techniques with traditional healing practices and a strong sense of community, PEAQ redefines the concept of wellness, offering a transformative experience for those who seek a balanced and fulfilling lifestyle, as the first social wellness club in the Middle East. For more information visit JAOW This clean minimalistic cafe promises a dreamy experience with various delightful desserts such as Tiramisu, a pecan bar, vimto slush and more. Made with care and perfection, both the dishes and design is carefully crafted for a pleasant experience with each visit. Located in Jumeirah 3, it's open daily from 8am to 12am. For more information visit Café Dori Known for their bespoke leather goods, guests can take a break from shopping and dine at this cafe with its all-day breakfast menu. There is an extensive menu for coffee lovers alongside iced and hot teas, fresh juices and smoothies. It's a pet-friendly cafe so your furry friend can enjoy with you. Besides the delicious food and coffee, Café Dori also has the perfect ambience for you to relax and work from. Located in Alserkal Avenue, it's open daily from 11am to 8pm. For more information visit Bageri Form Inspired by Scandinavian design, this artisanal cafe elevates classics and serves dishes with the freshest of ingredients. With Nordic-infused interiors, this bakery also serves freshly sourced coffee for a rejuvenating start to the day. With an aesthetic presentation, this place is beyond Instagram-worthy. This haven is known for its clean aesthetic and cutlery to complement it. It's located in Dubai Design District, Building 4. For more information visit The Grey This bespoke coffee haven is a minimal epicentre for creative freedom, where a subtle yet charming aura is felt throughout the space. From luxe coffees to a relaxing meeting place, for different cultures, minds and communities to unite, The Grey is definitely a must-visit here in Dubai. Located on Al Wasl Road, it's open daily from 8am to 11pm. For more information visit La Nena View this post on Instagram A post shared by La Nena Coffee (@lanenacoffee) The cafe presents an avant-garde approach to interior and furniture design. As an ode to Galician craftsmanship, this cavernous space promises a calming experience from the moment you enter. Visitors can also purchase the carefully-crafted pottery and interior pieces after enjoying a delectable cup of coffee with their loved ones. Surrounded by sculptural décor, the deep clay-like tones are a delight to the eye. Located in Al Quoz, this cafe is open from Tuesday to Sunday 8am to 10pm and is closed on Monday. For more information visit @lanenacoffee ORIJINS View this post on Instagram A post shared by ORIJINS (@orijins) It is an atmosphere where the finest cup of coffee is prepared with the greatest coffee origins. With a play on textures and curves, this aesthetic space ensures visitors can unwind with a delicious cup of freshly brewed joe crafted to perfection. Located in Gate Village 8, DIFC, it's open on weekdays from 8am to 10:30pm and on weekends from 8am to 12am. For more information visit @orijins HOOF Café Originating from Sharjah, every cup that they serve is the result of their passion and dedication to coffee. It is the by-product of their farmers, roasters and baristas who honed their crafts over many years. Designed with clean interiors, this cafe is situated in the heart of Fashion Avenue at Dubai Mall. The cafe is open from Monday to Tuesday and Thursday from 8am to 12am, Friday to Sunday 8am to 1am and on Wednesday from 8am to 2am. For more information visit – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied & Feature Image: Instagram @fashky
