Teens become millionaires overnight thanks to this Roblox game while parents think they're just playing games
The game blew up fast and had over 1 million people playing it at the same time after its release in 2023. It started generating $5 million per month — but that money went to Roblox Corp., not just the developer. In March, a company called Do Big Studios bought Blue Lock: Rivals from the teen for more than $3 million, as per the report by Bloomberg.
Big money for teen creators
Roblox started nearly 20 years ago as a fun site for kids to make and play simple games. Now, it has almost 100 million daily users, and games made by regular kids/teens are being sold for millions.
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7 of the top 15 games on Roblox were bought from their original developers, according to Naavik researcher David Taylor. Roblox made it easier to sell games in December when they allowed ownership transfer, which used to be banned. But Roblox itself says it doesn't help or handle these deals in the secondary market, as stated by Bloomberg.
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Other teens also getting rich from game sales
Do Big Studios is buying up popular games. In May, they bought a big chunk of Grow a Garden — now the most played game ever on Roblox. Grow a Garden had 21 million players at the same time in June — more than Fortnite, as per the reports.
The game was originally made by another anonymous teen, then bought by Splitting Point before Do Big came in. In February, Roblox's top game Brookhaven RP was sold by a mystery dev to a company called Voldex Entertainment, according to the report by Bloomberg.
Voldex CEO Alex Singer said the Brookhaven RP deal was even bigger than the $100 million deal for Welcome to Bloxburg. Roblox's top 10 game creators earned $36 million each from March 2023 to March 2024, as per the reports.
Roblox might pay over $1 billion to developers in 2025 alone. Roblox CEO Dave Baszucki believes one dev could become a billionaire by 2028 just from Roblox.
Deals are happening on discord
Game deals mostly happen on Discord, says Connor Richards, a lawyer who's worked on many of them. Some teen devs have made hundreds of thousands of dollars from selling their games, as per the Bloomberg report.
Another lawyer, Adam Starr, has handled about 20 Roblox game sales in a year, with more teens asking for help now. Most of these developers prefer staying anonymous, as per reports.
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Companies want to improve bought games
Voldex's early big buys were Driving Empire and Ultimate Football — both cost them millions. They even partnered with the NFL, renaming one game to NFL Universe Football to attract more players.
Voldex keeps the original creators involved sometimes and adds teams of programmers to make the game even better. Roblox games often get popular fast and die fast, so creators sometimes sell their games for just 1-2 months' revenue, as mentioned by Bloomberg report.
Others wait longer and sell for 12 months' worth of game income. Game artists and coders sometimes get a small ownership share in exchange for helping build the game. Voldex's CEO summed it up best: "Roblox is very capitalist — the goal is for creators to make real money', as stated by the Bloomberg report.
FAQs
Q1. How did a teenager become a millionaire from a Roblox game?
A 19-year-old made a soccer game on Roblox called Blue Lock: Rivals, and sold it for over $3 million after it went viral.
Q2. Can you make real money by creating games on Roblox?
Yes, teen developers are earning millions by creating and selling popular Roblox games to big gaming companies.
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